Discount, also known as discount and preferential treatment, is the most commonly used online promotion method. Because netizens' enthusiasm for online shopping is far lower than that of traditional shopping places such as shopping malls and supermarkets, the prices of online goods are generally lower than those when they are sold in traditional ways to attract people to buy.

Because the goods sold online can't give people a comprehensive and intuitive impression, they can't try and touch, and with the complexity of distribution costs and payment methods, the enthusiasm of online shopping and ordering has declined. Larger discounts can encourage consumers to try online shopping and make purchase decisions. Most goods sold online have different price discounts.

2. Online gift promotion

Gift promotion is not widely used on the Internet. Under normal circumstances, good promotion results can be achieved when new products are put on the market for trial use, products are updated, competitive brands are confronted, and new markets are opened up. Advantages of gift promotion: it can enhance the popularity of brands and websites; Encourage people to visit websites frequently to get more preferential information; According to consumers' enthusiasm for additional products, we can summarize and analyze the marketing effect and the reaction of the products themselves.

Advantages of gift promotion: it can enhance the popularity of brands and websites; Encourage people to visit websites frequently to get more preferential information; According to consumers' enthusiasm for additional products, we can summarize and analyze the marketing effect and the reaction of the products themselves.

3. Online lottery promotion

Lottery promotion is one of the most widely used forms of network promotion and is a promotion method that most websites are willing to adopt.

Lottery promotion means that one or several people get prizes that exceed the cost of participating in activities to promote goods or services. The online lottery mainly depends on investigation, product sales, expanding user groups, celebration and promotion of an activity. Consumers or visitors get lucky draw opportunities by filling out questionnaires, registering, purchasing products or participating in online activities.

4, integral improvement

The application of integral promotion on the Internet is simpler and easier to operate than traditional marketing methods. Online integration activities can be easily realized through programming and database, with high reliability and relatively simple operation.

Generally speaking, points promotion will set higher value prizes, and consumers will increase their points by purchasing or participating in an activity for many times, so as to get prizes. Integral promotion can increase the number of times users visit websites and participate in certain activities; Can increase the loyalty of netizens to the website; Can improve the visibility of activities, etc.

5. Search engine marketing

According to CNNIC's China Search Engine Market Survey Report in 2007, 44.7 1% netizens often use search engines (many times a day), and the users who use search engines once a day also account for 65.438+07.2%, that is, the number of users who use search engines every day is as high as 69.4%, which means that more than half of netizens have begun to rely on search engines.

Mainly includes: login Baidu, Google, Yahoo, sogou, Aiwen, Zhongsou and other search engines, Sina directory, Yahoo directory, Sohu directory and other directory websites, as well as search engine optimization marketing services composed of keyword analysis, search engine ranking optimization maintenance, search result page position bidding and other marketing forms.

Extended data:

The importance of network promotion:

Although e-commerce has been developed in China for more than ten years. However, its derivative industries such as search engine optimization and network promotion are still a new concept; The lack of professional companies and professionals in China cannot meet the needs of the development of existing industries.

Powerful companies often use the way of spending money to promote, while small and medium-sized start-ups mostly achieve the purpose of increasing brand awareness through targeted and low-cost network promotion, and make different promotion plans according to the different characteristics of each enterprise, which has achieved certain results.

Baidu encyclopedia-network promotion

Baidu Encyclopedia-Network Marketing Promotion