2. From the price point of view, the unified market price discount implemented by shopping mall counters is not big. If it deviates from the market price by more than 60%, there must be something wrong. The production cost and publicity cost of big brands are already high, and many high-end products of Parker are directly imported from abroad. Selling pens for several hundred yuan may not even be enough for the freight from abroad! Because no one wants to do business at a loss, many fights about selling at a loss are just to confuse customers' sight!
3. The domestic OEM is VIA series, and the price ranges from the unified market price of 65 yuan to 248 yuan, which is also the most familiar one. The design of the pen is also very simple. The pen holder is Parker's classic sword shape. Because of the simple appearance and the plastic material of the pen body itself, this one is the most fake. The nib of real VIA series: A "small trapezoid" is engraved above the word Parker on the nib.
4. Pike's new IM series in recent years belongs to the OEM in Dongguan, China. First of all, we can tell the authenticity from the material of the pen body. The real pen body is made of brass, and the outside colors are baked repeatedly with real paint, which is heavy to hold in your hand. Many fake pens are mainly made of iron, and magnets can be sucked up. Parker's Logo is engraved on the top of the real pen. The new series of frosted black gold clips introduced on 20 10 has no Parker logo on the top, but the pen ring is engraved with Parker's latest logo and Parker, and the production batch number is printed.
5. Yunfeng series pens made in Britain belong to the mid-range price range, and now the unified price is between 328 and 408. The nib of a real Yunfeng pen can rotate counterclockwise, and you can see that the tongues inside are arranged neatly. The design of the pen tip is also one of the places to distinguish authenticity, as well as the lettering under the pen cap. Elegant demeanor is also a new force in the mid-range series produced in Britain. The brass pen body and 23k gold-plated nib are engraved with a special "88" pattern, which can't be imitated by fake pens.
6. The French-made Zall is a high-end series of Parker and a classic best seller. It is the most popular counterfeit currency on the Internet. On Taobao, pens with a price above 1000 yuan range from 75 yuan to one or two hundred yuan. Authentic products are divided into 08 new Zall series and 03 Zall series. The difference between them is that the number of quills of 08 New Zall is seven, that of 03 Zall is five, that of 03 Zall is a double ring, that of 08 Zall is a triple ring, that of the nib, that of 03 Zall's 18k kK gold nib is a single cross pattern, that of 08 Zall is a double cross pattern, and that of the nib can also be rotated counterclockwise.
In addition, you should also pay attention to the following points when purchasing genuine Parker:
(A) the characteristics of counterfeit Parker pen
Many customers have written to ask about the method of identifying counterfeit Parker pens, which is actually the most difficult question for us to answer.
Some fake Parker pens are made by some unscrupulous businessmen in China, and their workmanship is rough. Generally, people with common sense of commodities can recognize them from their appearance. However, many fake Parker pens are so simulated that they can't be seen at a glance. For example, the pen body is also made of stainless steel, with delicate material and precise processing, while the fake pen material and processing technology are general, and it needs the foundation of metal technology and metal materials science to identify it. The yellow parts of some fake pens are plated with copper. Unlike Parker pen, which is made of 23K gold mixed with bright metal such as nickel or palladium, the color is yellow, but it also needs deep color perception ability to be recognized. There are many carved patterns and patterns on Parker's pen. The real pen is quite delicate, while the fake pen is relatively rough. It is the key to identify the true and false data of metal products, and for the sake of trade secrets, Parker Company will not disclose the metallographic characteristics and related data of its products, even if it takes a pen to the Metal Research Institute for metallographic analysis, it is impossible to check it up.
Therefore, it is difficult to dictate the real method of identifying counterfeit Parker pens, and the staff who have been dealing with Parker pens for a long time need to make intuitive judgments based on their long-term experience in contacting real pens. (Of course, if a major lawsuit is involved, Parker will still present the core data in court to crack down on counterfeiters. )
Based on this, if customers want to avoid buying fake Parker pens, besides the preliminary observation in the above methods, it is most important for them to choose sellers.
(1) The door-to-door sales are definitely fakes.
Many customers call to ask if someone comes to the door with a pen to sell fakes, and we always answer yes without thinking. There is a simple reason. No world-class brand will come to your door at a cheap price, and Parker is no exception. Parker's ordinary salespeople have never gone door-to-door with pens.
Door-to-door salesmen usually say "from Parker's factory" or "from Parker's production base in a certain city", and so on. Anyone with a little common sense can understand: will the Parker factory on the other side of the ocean send ugly salesmen to sell goods at home when it has a mature sales network? This is an incredible thing.
(2) The wholesale market of small commodities is extremely unreliable.
Many customers like to go to the small commodity wholesale market because the price is cheap. But this is only for fast-moving consumer goods in life. This is a very important difference. It is inconceivable that high-grade durable consumer goods, especially world-famous high-grade durable consumer goods, will enter the small commodity wholesale market. Imagine, can we buy real Chanel perfume there? Can I buy genuine leather goods from DuPont in France? Obviously not. So is Parker's pen. Parker's sales system is based on the absolute premise of not damaging Parker's brand image.
The authenticity of the small commodity wholesale market has not been completely denied, because the stationery dealers inside may buy some genuine products from various channels in order to cope with the inspection, but they know very well that there can be no low-priced and genuine products, which is well known to everyone. So in terms of probability, confessing that you bought Parker's real goods in the small commodity wholesale market is self-deception in most cases.
(3) Online sales are unreliable.
There are many online shopping websites selling Parker pens. We can find that they have no invoice, no warranty and no authorization certificate. None of these three basic signs can guarantee the quality of Parker's pen.
Internet vendors also need to purchase goods, and their main purchase channel is the small commodity wholesale market.
These people often ask if they can provide Parker's "assembled products" (that is, fakes) and issue our sales vouchers. When we refused, he scorned us for not making money. Therefore, the lack of business ethics is the main reason for its unreliability.
This is also one of the main reasons for our store to carry out online sales. As Parker's direct store, we can't tolerate the chaos and unclean flow of virtual business space. Of course, we are also suffering, because we are going to have a price war with them, and many customers find it difficult to understand this pain: we are going to have a price war with the genuine products guaranteed by Parker Global and their cheap goods. There is almost no profit. Obviously, we won. Our online sales of Parker pens are more than four times that of the three major shopping websites in China combined. The biggest gain is the maintenance and promotion of Parker Company, the intangible value of a brand.
(4) Stationery stores are unreliable.
Stationer's purchase channel is small commodity wholesale market, which is its unreliable source.
(5) Gift companies are unreliable.
The vast majority of gift companies turned away after inquiring about us, looking for people in small commodity wholesale markets to supply goods, or directly looking for fake dens (such as counterfeiters in Jiangxi, Shantou, Guangdong, Zhejiang and other places). Parker Company even issued a cry of "finally being deceived by these unscrupulous businessmen by despicable means and using counterfeit products as promotional items". Their usual method is to let us provide a copy of the authorization certificate first, and then show it to customers to prove that their goods are in the formal channels, and then turn around and go to the small commodity wholesale market or fake dens to purchase goods.
Therefore, not only Parker Company and our authorized dealers, but also the customers of the gift company are "cheated by them".
(6) supermarkets are unreliable
At present, the purchase channel of most supermarkets is also a small commodity wholesale market, which is its unreliable source.
In order to make it convenient for customers to buy, Parker plans to make vertical counters and put them in large supermarkets. The low-grade goods will be made into sealed plastic packages, affixed with bar codes and 800 telephone anti-counterfeiting signs, and hung in cabinets. Parker's authorization certificate for the supermarket is displayed in the closet. The Parker pen in this case is reliable. If customers see this exquisite vertical Parker image cabinet in a large supermarket, they can buy it and call 800 immediately after payment to verify the authenticity.
At present, Parker pens in most supermarkets, whether placed alone or mixed with other stationery, have no authorization certificate from Parker Company, which means that their products are not issued by Parker Company. The "Parker products" issued by Parker Company are definitely not reliable.
According to our working experience, we suggest that customers must choose the designated distributor of Parker pens no matter where they buy them. Check the original certificate of Parker's designated dealer before buying. Because of the well-trained professional knowledge, the staff of Parker's designated dealers can correctly guide customers to buy suitable Parker pens, and the strict distribution channels of Parker's designated dealers absolutely guarantee that customers can buy genuine Parker pens. Because Parker Pen has a set of after-sales service system with global warranty, only the goods purchased at the designated dealer of Parker Pen can get standard after-sales service.