The first chapter is from liar, madman, madman to Du Mou's most powerful businessman.
In the commercial history of China, Ma Yun is definitely different. People once called him a liar, a madman and a madman. He has no money, no background and no skills. Unless he is a prophet, no one can imagine that one day he will succeed, and it is a groundbreaking success. He built a platform with an unfamiliar network, and then turned the stone into gold, turning ordinary into magic, so that there would be no more difficult business in the world. It is this idea, coupled with first-class execution, appeal, lobbying power and first-class luck, that made him a great success. He made the name of a character from an Arabic folk story a symbol, which influenced and even changed the process of the Internet industry and e-commerce. The cover article of Forbes once introduced him like this: prominent cheekbones, twisted hair, naughty grin, five feet tall, 100 pound urchin. This strange-looking man has Napoleon's figure and Napoleon's great ambition ... this is Ma Yun.
1. The urchin by the West Lake
If Ma Yun is admitted, my name will be written backwards.
3. Young people with the best English in Hangzhou.
4. Choose an industry and jump in.
5. From university lecturer to small entrepreneur.
6. From liar, madman, madman to CEO of Alibaba.
7. Make yourself a brand
A person's appearance is often inversely proportional to his talent.
9. Starting today, you will be the next Google.
Chapter II Entrepreneurship: Insistence that can't be beaten.
Entrepreneurship is the dream of many people, but not everyone dares to put this dream into action. Because starting a business is a hard process. Moreover, it is not enough to have passion and innovation, it also needs a good system, system, team and a good profit model. In the process of starting a business, in Ma Yun's words, it is necessary to show the dauntless and tenacious spirit of "even if Tai Sen knocks me down, I will jump up and continue fighting as long as I am alive", and what is waiting for you in the end is not necessarily success. When Ma Yungang started to do the Internet, he didn't know if he could succeed. He just thinks that if he does something, whether it is failure or success, he will try it. If not, he can start all over again. But if you don't do it and always follow the old path, there will never be new development. In any case, I believe that although the process of starting a business is difficult, as long as you have perseverance and perseverance, you can become a loyal wife.
1. Entrepreneurs should have great dreams.
2. Entrepreneurship should be unpopular.
Social university is the best university for entrepreneurs.
People who want to make money must first look down on money.
5. Believe in what you are doing.
6. Start a business by finding the most suitable person.
7. Never forget your original dream.
8. The biggest failure is to give up.
9. Live as strong as a pig
Chapter III Business Philosophy: Click. Get it. Let there be no difficult business in the world.
Before making every decision, Ma Yun will consider what to do to maximize the interests of customers. Alibaba's mission is to make no business difficult in the world. Let customers make money, help customers save money and manage employees. Ma Yun said: "After we put forward that there is no hard business in the world, we will take this as the only standard for Alibaba to launch any services and products. When our engineers and product designers design new products, I will try them out. If I can't use them, 80% people in the world won't use them like me, so I will take them back immediately. Therefore, we all make our products very simple. Let customers become more and more simple, leave the trouble to themselves, and we want SMEs to really make money. "
1. be the savior of small and medium-sized enterprises
2. Internet is a tool
3. Be a 102 enterprise.
4. Planning can win an advantage, but it must not be the reason for success.
The best model is often the simplest thing.
6. There are not many stores, but they are good.
7. Bring Yi Bei to the Yangtze River.
8. There are no excellent ideas in this world, only down-to-earth results.
9. If you want to survive, do it well first, not make it big.
10. Let the world know that Alibaba is a China company.
Chapter IV Strategic Deployment: Alibaba's "Dharma Five Fingers+1"
Alibaba B2B Company was established in 1999, and Taobao was established in 2003. Alipay was established in 2004. During the transaction with Yahoo USA in June 5438 +2005 10, Alibaba founded Ali Software in Hangzhou and Shanghai in June 5438 +2007 10, and started to establish Ali Mama in the same year. The group structure of "dharma five fingers+1" includes five aspects: credit system, market, search, software and payment. Clearly outline the development direction of Alibaba Group in the next decade, fifteen years or even longer. Although, later Ma Yun integrated the word-of-mouth Yahoo of China, Taobao of Ali's mother and Alibaba of Ali Software respectively. However, it is still based on e-commerce, and various businesses complement each other to form a complete industrial chain. Yang Yu, president of Analysys International, once praised that this architecture is quite perfect, and the key depends on how to implement it. Whether Ma Yun's dream of e-commerce empire can finally be realized depends on how to seamlessly integrate various businesses.
1. Become one of the top ten websites in the world.
The strategy of small companies is to survive and make money.
3. You must have strategy, resources and a little breakthrough, then you can win.
4. The first finger of Dharma: Alibaba website, the leading B2B in China.
5. The second finger of Dharma: Taobao, the best platform for C2C.
6. The third finger of Dharma: Alipay, avoiding trading risks.
7. The fourth finger of Dharma: Marriage with Yahoo China.
8. The fifth finger of Dharma: Ali Software
9. Dharma's latest finger: Ali mother
Chapter V Financing Strategy: Taking Risks with Venture Capital Chapter VI Brand Positioning: Alibaba is a service company.
When Ma Yun was an award-winning judge of TV programs in China, he said: Commercial activities are different from doing experiments in the laboratory. The lab may fail and start over. Business activity is a very serious matter, so you may want to think more about it. When you really want to find venture capital, you must take risks with venture capital, and you will get it more easily. He advised all financiers: When negotiating with venture capital, you should stand up, but your eyes should be full of respect, and you should prove to him that you can make more money than him. Tell him the good, and then talk about the bad. Don't always think that VC is an uncle. Actually, VC is just an uncle. He can give advice and give money, but it's up to you where to take the child and how to raise it. Moreover, VC's money is not used to save lives. Remember, always raise money when the company is at its best, and never wait for thunder and rain to repair the roof, which will be in big trouble.
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Chapter VI Brand Positioning: Alibaba is a service company.
Chapter VII Principles of Employment: Wild dogs, kill! Rabbit, kill!
Chapter 8 Internal Management: Alibaba's Six-pulse Excalibur
Chapter 9 CEO's Practice: Being a Good Company Goalkeeper
Chapter 9 CEO's Practice: Being a Good Company Goalkeeper
Chapter 65438 XI Entrepreneur's Responsibility: Mission +0
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