Suning.cn, an e-commerce channel under Suning Shang Yun, officially launched the book channel, selling books in addition to household appliances. Three days ago, it launched a "suicide" promotion plan of "selling books in 0 yuan for 72 hours", and announced that the sales target of the book channel in the first three days was 65.438+million yuan. The launch of Suning.cn Book Channel adopted the large-scale price war that Suning offline stores always did when they opened, and launched the activity of "Selling Books for 72 Hours in 0 yuan". Li Bin, general manager of Suning.cn, introduced that during the period from 65438+1October 3 1 to165438+1October 2, as long as customers can easily buy 300 yuan's books in Suning, Suning.cn will give them 300 yuan cash coupons, and customers can use the coupons to buy any kind of goods in Suning.cn without spending restrictions (each, According to Suning.cn, according to the sales plan of 654.38+000000000 yuan three days after the launch of the book channel, it is estimated that only this activity will need to simultaneously invest 654.38+000000000 yuan in profit-making quota.
However, some people in the e-commerce industry pointed out that the large-scale sale of books in Suning.cn is intended to increase website traffic at the expense of some profits, that is, to make money at a loss, and the amount returned in full this time (300 yuan per person per day) is only the regular promotion profit rate of 3C home appliances in Suning.cn. Therefore, Suning.cn's book channel is not only a marketing lever.