19 Huazhong Book Fair and the 5th Jingchu Book Festival will be held from 1 October 29th, 202 1,1to 3 1.
Venue: Wuhan International Convention and Exhibition Center
Praise the new journey of forging ahead for a hundred years with books-reading together! Guided by the Propaganda Department of Hubei Provincial Party Committee and the Office of Hubei National Reading Leading Group, sponsored by Hubei Changjiang Publishing Media Group Co., Ltd. and Changjiang Publishing Media Co., Ltd., co-organized by Hubei Publishing Industry Association and Hubei Library, and specifically undertaken by Hubei Xinhua Bookstore (Group) Co., Ltd., it was held at Wuhan International Convention and Exhibition Center on 20021-29+00. At the same time, a cloud venue will be set up online, and sub-venues will be set up in branches of Xinhua Bookstore in Hubei Province, Foreign Language Bookstore in Hubei Province, Xinhua Bookstore in Wuhan City, some private bookstores and some farmer bookstores.
19 highlights of Huazhong book fair and the fifth Jingchu book fair enhance the brand of the exhibition.
First, realize the linkage of publication distribution industry associations in nine provinces, and join hands with national merchants to achieve a win-win situation, further highlighting the role of the four platforms of the exhibition.
The second is to promote the cooperation between publishing units in Hunan, Hubei and Jiangxi provinces in the central region and Changjiang Publishing Media Co., Ltd. to form a strategic alliance, introduce more high-quality resources for the exhibition and enhance the brand influence.
The third is to invite celebrities, famous artists and live broadcast experts in the fields of "party history education" and "reading guidance" in China to participate in high-end interaction and lead the reading fashion.
Strengthen the integration of exhibitions.
The first is online and offline integration. Highlight the new mode of "Internet plus exhibition" and set up an all-media live broadcast center. Tik Tok and Aauto Quicker will be stationed in the exhibition, enriching online carriers such as official WeChat account and reader service applet of Hubei Xinhua Bookstore, and realizing online and offline synchronization.
The second is the integration of library and store resources. Adhere to the social benefits in the first place, give full play to the advantages of Hubei Provincial Library's collection resources and Hubei Xinhua Bookstore's channel network resources, and carry out a series of activities such as "You choose books, I pay the bill" throughout the province.
The third is the combination of "exhibition". Continue to issue Huimin book coupons to readers in the province, and open up the "last mile" of cultural Huimin through online and offline and library-store linkage, so that more readers can bring good books home.
Improve exhibition efficiency
First, multi-level linkage to expand the coverage of cultural benefits. Wuhan International Convention and Exhibition Center, the main venue, covers an area of 20,000 square meters. At the same time, exhibitions will be held in more than 300 sub-venues, such as the theme publication exhibition, boutique publication exhibition, Huimin book exhibition, etc. on the 0/00th anniversary of the founding of China * * Production Party. This activity covers from Jiangcheng and Wuhan to grassroots towns and villages, from offline to online, providing high-quality cultural products for the wider public and villagers, and enhancing the breadth and depth of the activity.
Second, efforts have been made in many aspects, and Huimin cultural products and services are dazzling. About 6.5438+0.5 million kinds of excellent fine publications and red cultural and creative products were exhibited in the main venue, sub-venue and online cloud venue in the province, bringing readers a multicultural experience; Invited more than ten well-known scholars, writers and reading anchors to simultaneously carry out online live recommendation activities of good books in the main venue and sub-venue of Xinhua Bookstore in the province through the cloud platform. All the people participate online and provide all kinds of online reading services for readers inside and outside the province free of charge. At the same time, through multi-channel distribution of Huimin book coupons, more people will be attracted to participate in the cultural feast of reading for all. During the exhibition, Huimin book coupons with a face value of more than 2 million yuan will be distributed to readers, and online and offline sales will be simultaneously discounted, with a cumulative profit of nearly 10 million yuan, so that more readers can enjoy this national reading feast more widely.
Third, a hundred flowers blossom and the theme cultural activities are colorful. This exhibition will focus on promoting the construction of "scholarly Jingchu culture in Hubei". While holding traditional offline exhibitions, we will realize the linkage of the whole province and organize a series of theme activities such as 100 theme book fairs, 100 cultural seasons and 100 painting and calligraphy exhibitions. Highlight the new mode of "Internet plus exhibition" online, especially build an online cloud venue to realize the multi-integrated online exhibition mode of cloud exhibition, cloud reading, cloud book purchase, cloud live broadcast and cloud interaction, expand the radiation range and provide high-quality, high-frequency and multi-dimensional high-quality cultural content.