reaction to a book or an article
● Taizhou TV University Lin Han
A few days ago, Zhejiang Radio and TV University launched the Digital Library Application Service Month of Zhejiang Radio and TV University. The newly-built digital library provides very rich resources. In order to experience this brand-new digital library, I found a classic book-peter drucker's.
Zero distance management
Review it again.
As a practice, a field of thinking and research, management has a long history, and its roots can be traced back almost 200 years ago. However, management, as a discipline, originated from the book published by the management master peter drucker.
Zero distance management
"(The Practice of Management).
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Zero distance management
Drucker wrote a classic management book in 1954, which established Drucker's position as the founder of modern management academic history, and some people still read it as a treasure. The Practice of Management is the first management book that regards management as a whole. More innovatively, Drucker regards society and enterprises as organisms. Drucker pointed out: "Management is an organ that gives life, vitality and motivation to institutions." As a specific organization of an enterprise, management has three functions: managing the enterprise, managing managers, managing employees and working. The book has the advantages of continuous thinking, high insight, foresight and enlightenment. Most modern and popular management ideas and practices can be found in this book. Whether it is target management, participation management, knowledge-based employee management, customer-oriented marketing, performance appraisal, career management, decentralized management of business divisions, corporate culture, self-management teams, or the recently popular balanced scorecard, we can all find the source in this book.
More importantly, the book Management Practice highlights "people" and fully embodies the brilliance of humanistic spirit. What is an enterprise? Is it profitable? Or maximize profits? Profitability is not the purpose of an enterprise and its business activities, but a constraint factor of the enterprise. Profit is a test of enterprise activities. The main function of an enterprise is to market and create customers; The second is innovation. The purpose of an enterprise's existence cannot be found from itself, but only from the outside, from its contribution to society and from its customers. To meet the requirements of customers, the simple combination of various factors of production cannot create value, but only depends on the innovation of enterprises. How to achieve innovation depends only on the management of managers and the initiative of employees. Management is not a job that many manual workers do, but a job that requires imaginative and educated people to make rational analysis and conceptual thinking. We are used to treating managers and employees as people who act according to instructions, have no responsibility and do not make decisions, which can only destroy the spirit and innovation of enterprises. How to test the achievements of management and innovation? Not knowledge, only achievements and achievements. Those who try to license managers, have no special education and can't engage in management work will do great harm to society. Management is essentially a practice, not a science and specialty. Any attempt to make management scientific or professional and to eliminate all fluctuations, risks and unknowns is to eliminate freedom, innovation and growth. Management is essentially based on goals, achievements and responsibilities. There is no difference between managers and employees in essence, only the difference of responsibility. The rights of employees do not come from the authorization of managers, but from the responsibilities they undertake. The only latitude to distinguish top managers from grass-roots managers lies in time. The important task of managers is to lead employees' goals to organizational goals. Managers need to strike a balance between present and future. Because management ability is a scarce resource, the more senior managers should concentrate on organizing long-term goals. Managers must strike a balance between current and future goals. What is management? Management is a mechanism with multiple purposes, that is, managing enterprises and managers, as well as managing workers and purposes.
At the same time, the practice of management also emphasizes responsibility. There is a story that we are all familiar with. The story is about what happened between God and a group of children who want to be angels. God gives every child who wants to be an angel a lamp, and the requirement is that these people must wipe the lamp every day to ensure that the lamp is in a clean state. After that, God left these children. At first, everyone was enthusiastic about the lights. But as time went by, God never appeared again. Most children gradually give up and keep mocking a little boy because he still insists on wiping his lamp every day. Finally, one day, God appeared. Except for the little boy's lamp, all the other lamps were covered with dust. So the little boy became an angel, and the rest of us still sighed and said that if we had known the result, we would have tried the lamp every day. Question: What would happen to these children if God gave them the same chance again? Some people may stick to it, but others will give up. Responsibility is a very simple word. But if you can practice it in real work and life, what will happen? How many people can have the role of a little boy? How to manage the sense of responsibility of a group of staff?
In "
Zero distance management
In the conclusion, Drucker brought us a breeze of thought. He said: "A company cannot claim to be the home, destination, belief, life or destiny of its employees. The company can't interfere with employees' private lives or employees' civil rights. What connects employees with the company is only a voluntary employment contract that can be terminated at any time. This is not a mysterious and irrevocable bond. " Correctly positioning the relationship between individuals and organizations can reduce a lot of unnecessary troubles for organizations and individuals. So, what kind of relationship should individuals and organizations have? "Organizations need individuals to make necessary contributions to them; Individuals need to regard the organization as a tool to achieve their goals in life. " Drucker used clear and simple language to help us clarify the relationship between individuals and organizations.
We should re-examine mandeville's motto "The evil of self-interest becomes the public interest". In the course of business operation, enterprises must transform social interests into their own. Managers must integrate this basic belief into every decision and behavior. This is the most important ultimate responsibility of managers. The ultimate goodness of management is to change the lives of others, which also includes corporate social responsibility.
An excellent book is an inexhaustible treasure that can accompany people all their lives. Once such a book is born, it is independent of the author and the times and belongs to every reader. Such books are eternal and span time and space. I think Mr. peter drucker's Master of Management
Zero distance management
"It is such a book.