This price is uncertain. You can refer to the following points to evaluate the price of Tmall stores:

First of all, look at the store type.

At present, Tmall stores can be divided into franchise stores, specialty stores and flagship stores. Due to the different entry thresholds of these three stores, the transfer prices are also different. Generally speaking, the price of flagship stores will be much higher than that of specialty stores and franchise stores. Of course, if the brands of specialty stores and franchisees are better, they can also sell at a good price.

Second, look at supply and demand.

Because Tmall stores have various categories, such as clothes, electronic products and accessories. Some categories are very competitive with their peers while others are not. Moreover, some categories occupy a large number in the market, while some shops occupy a few categories and the demand is still very large, so there will be a situation that demand exceeds supply, and the transfer price of such shops will naturally be high. After all, there is always a rule in the market, that is, things are rare. After all, everyone wants to do something that is not competitive and profitable.

Third, look at the category.

The category of English Tmall is also graded, which is a first-class category and a second-class category. Although there are not many second-class shops, they will have lower prices, and vice versa. So as a seller, I definitely need to analyze and judge the category of the store, and then work out a reasonable transfer price. For the buyer, I need to judge how much I will spend to buy the Tmall store according to the market situation.

Fourth, look at trademark conformity.

It depends on the buyer's demand. If the buyer wants to run a certain type of store, and his own store meets the needs of the seller, the price of the store will naturally be higher, but the trademark does not meet the requirements of the buyer, then it will be more troublesome to transfer the store. Even if the buyer is willing to transfer the store, the operator will be relatively troublesome later.

Five, look at the category profit

As a buyer, I definitely want to make money by buying a ready-made Tmall store, so I am naturally not particularly interested in some goods that don't make much money or make no money, so the price may not be very high. If the profit of Tmall store is high, it means that this store is still very popular with buyers, so the transfer price of the store can also be increased.