In the publishing industry, there are four scientific and technological books, namely Tsinghua University Publishing House, Machinery Industry Publishing House, Electronic Industry Publishing House and People's Posts and Telecommunications Publishing House. In 2000, they occupied more than 80% market share in the field of computer books. Later, with the continuous evolution, various societies have different development models:

Tsinghua University Publishing House has formed some joint ventures, such as Wenkang, Wen Yuan and Jindi. There is competition between companies, and different general managers are responsible for it. So far, it is still this model.

Machinery Industry Press has its own computer branch, as well as the famous Huazhang Company. The development of computer science is general, with little influence, while Huazhang Company is getting better and better, and it is very influential in science and technology and economic management books.

People's Posts and Telecommunications Publishing House started out as a computer branch, with various series on the rampage and the highest comprehensive quality in editing and marketing. However, the post and telecommunications publishing house relies too much on series of books and studios. In recent years, personal brands have risen and studios have become increasingly unpopular, so sales have declined. Now they are catching up. It is worth mentioning that in 2005, the post and telecommunications bureau established Turing Company as a joint venture, mainly engaged in foreign edition books. Now it has a great influence and enjoys a good reputation among readers. Unfortunately, this company has few new books and the overall scale is not large.

Electronic Industry Press, similar to Tsinghua in its initial development, is also a number of joint ventures, such as Bowen Viewpoint, Freescale and Media. There are more small companies than Tsinghua. Around 2008, the electronics industry did a great thing, taking back the equity of all joint ventures and becoming a wholly-owned subsidiary of the publishing house. Strengthened the control ability of the publishing house, and later repositioned each company, positioning the blog post as a computer branch, focusing on computer-related products. Other companies do design, management and other directions.

So far, there are three brands that have really been established, which have been recognized by readers and authors:

People's Posts and Telecommunications Press: Turing Company, joint venture.

Electronic Industry Press: a wholly-owned subsidiary of Bowen Viewpoint

Machinery Industry Press: Huazhang Company, joint venture company.

Unfortunately, Tsinghua University Publishing House doesn't have a well-known brand. ?