No, there are many brands in it. Dangdang is the world's largest comprehensive Chinese online shopping mall, which is jointly invested by Cowen Company, American Tiger Fund, American IDG Group, Luxemburg Cambridge Group and Asian Venture Capital Fund (formerly Softbank China Venture Capital Fund).

1999165438+10, Dangdang officially opened. Dangdang's online sales include dozens of categories, including household goods, cosmetics, digital products, home appliances, books, audio-visual products, clothing, mothers and babies, and more than one million kinds of goods. The library has 600,000 kinds of books. At present, nearly 10 million customers become new registered users of Dangdang every year, covering 32 provinces and cities across the country.