E-commerce Management: Texts and Cases,No. 1 (USA), Krishna, Mouche, Li Beiping, Peking University Publishing House, March 2005;
Recommended reason: through case explanation, you can easily understand the successful cases of e-commerce and understand e-commerce in simple terms;
NO.2 Complete Collection of E-commerce Cases-Classic Safe Deposit Box of Yiwei Business School (plus) newsome, Jiang Jinhu, Wang Kanliang and other mechanical industry publishing houses, June 5438+ 10, 2005;
Highlight: This book selects 16 typical cases from the case library of Canada Evian Business School to lead readers to analyze the business model of "com" company and the key to its expected growth. This 16 case is vivid, true and thought-provoking, covering all kinds of typical business fields from small to large, including printing drama, cosmetics, insurance, auction and medical supplies. It not only provides a useful reference for entrepreneurs, but also provides a reference for scholars studying this new discipline.
No.3 "B-to-C E-commerce" Slavoski waiting for Wang Qiang Renmin University Press, August 2003;
Recommended reason: this book is suitable as a teaching aid for undergraduate students majoring in e-commerce, senior students majoring in MBA and economic management and graduate students in colleges and universities; It is also applicable to managers and information technology personnel in various departments of enterprises; It can also be used as a corresponding level of e-commerce training materials.
No.4 Fundamentals and Applications of Electronic Commerce, Yang, University of Electronic Science and Technology of China Press, 2001;
Recommended reason: This paper mainly introduces the theory and practice of e-commerce from two aspects: the basic knowledge and practical application involved in e-commerce, and highlights the design of application links, aiming at making readers truly understand what e-commerce is through the organic combination of theory and technology.
The 5th issue of "Electronic Commerce: A New Perspective of Management" (2nd Edition) (USA) was translated by Li Wang et al. Electronic Industry Press on June 5438+ 10, 2003;
Recommended reason: management-oriented, with globalization as the background, firmly grasping the interdisciplinary nature of electronic commerce (EC), integrating the latest innovation achievements in the field of global electronic commerce and EDI, especially introducing the theory, implementation and management of EC, as well as its opportunities, limitations, problems and risks in a comprehensive way with a system supporting the integration of enterprise and supply chain management. Based on the application and implementation of the public policies and infrastructure of the European Community, this book expounds various transactions, electronic bazaars, e-government, mobile commerce, e-commerce services, auctions, security, electronic orders and payment systems.
No.6 E-commerce Management Practice (USA) BrendaKienan Jianlian Technology Tsinghua University Press, June 5438+ 10, 2002;
Recommended reason: adopting the writing method of "task-driven, case teaching" and taking the e-commerce laboratory as the teaching platform, this paper introduces the basic knowledge and practical technology of e-commerce. The book consists of 9 chapters, mainly including: basic knowledge of e-commerce, collection and arrangement of e-commerce information, e-commerce transaction mode and logistics information management.