How about the perfume in the smell bank?
That's great.
"Smell Database" is a brand that modulates perfume by "connecting smell and memory" and is committed to creating the concept of "unique perfume". Innovatively use the display mode and inquiry form close to the "library" to attract customers to experience, explore and discover the wonderful smell world freely. Wen Ku is committed to helping people feel the details of life with the "smell" experience and the "smell" lifestyle, and it owns many agent brands.
The Logo of the smell library represents the original intention of the enterprise with the image of the nose, and uses the sense of smell in the five senses to find, explore, collect and spread everything about the smell.
Smell database hopes to enrich human perception of the world and spread smell and smell culture through "smell". Committed to making people feel life, pay attention to the present, experience the leisure of the present, enjoy the little moments of ordinary life, and hope to return the exquisite and interesting lifestyle to the people through the "smelly" life;
Feeling and imagination should not be a luxury, but a basic life. Happiness comes from grasping the present. Olfactory experience is one of the lifestyles closest to the category of "minimalist life".
The brand spirit of Smell Library is smellfun, which aims to spread the sense of smell widely and bring people spiritual happiness. Smell library has been adhering to the spirit of pondering, developing peculiar smells, designing beautiful and interesting product packaging, and expressing a pondering attitude towards life from the perspective of smell. Compared with other senses, the sense of smell can arouse people's own cognition and memory of emotions, which is talked about by a large number of loyal and tasteful consumers. Many trendsetters, such as Chen Bailin and Guan Xiaotong, are frequent visitors to the Smell Library. Lou Heather said his ambition didn't stop there. In the future, his products will be extended to skin care, aromatherapy and other fields to create a real smell kingdom.
Which smells good in the smell library?
Smell the perfume musk in the library
Many people prefer the medium aftertaste of musk, and the front taste smells a little like fried melon seeds. However, the aftertaste is quite unique, delicious and has a warm feeling. The musk smell is mixed with a little floral fragrance, which is really suitable for women. This bottle feels full of OL and won't make girls powder. It takes a long time to keep the fragrance in the smell library, and it will take half a day.
Wen Ku perfume blue cotton
The name of blue cotton is literally translated, probably to express the taste of white cotton washed in the sun. It's a bottle of light taste, except when it's first sprayed, it has a little taste of fresh lemon and citrus, and then it's very light and gentle, a feeling of clean sheets and sweet marshmallows.
Smell the sweet temptation of library perfume
This bottle has a long fragrance, strong fragrance and strong diffusibility. This bottle of feeling is the temptation of girlish feeling, super sweet, that is, the girl who has not grown up has begun to learn to apply lipstick, which is a hazy feeling. The fruit is very fragrant, a little sweet in the later stage, and smells like a sweet girl.
Smell the perfume and tears in the library
Lavender bottle is said to be a perfume that describes various emotions and touching memories. Personally, I think it is the sweet temptation of the last girl in the mature version, and the fragrance of a woman who has experienced many stories. Comparatively speaking, this bottle lasts less time, so remember to spray it again in the afternoon ~
What is the price/performance ratio of perfume in the smell library?
Don't treat its perfume as ordinary perfume, otherwise the cost performance is really not high. It should be regarded as a small object to taste life.
True Wen Ku is the American DEMETER brand, founded in new york, 1994. "The Taste of Snow" won the 200 1 international prize. The original design intention is not only the smell from a wide range of life experiences, but also a cost-effective product. According to my own experience of buying this perfume in SaSa.com in 2007, the price/performance ratio of this perfume is also extremely high. Basically, at the price of 30ml bag 145- 160 yuan, you can't buy any entry-level serious international brands, and the common Anna Su also needs 200+, not to mention the value-added labels such as niche, literature and art, and oblique sword. Well, then again, it's the most important thing. At present, the brand fragrance library sold in China is mainly sold in Tmall flagship store and physical stores such as Beijing, Shanghai and Tianjin. It should be another matter. Our Baidu "Smell Library" will find that there is only one company in Beijing, namely Tmall Shangjia, which is a young startup company established on 20 1 1. Both the products and the nature of the company are purely domestic, and Dmitry of the United States doesn't mention it at all. The English language of smell bank has quietly changed from American smell bank to smell bank. In the meantime, China Company did not explain, American companies did not interfere, and the Internet did not. It has been verified that there is only one American version of Demetri, which landed in Hong Kong at the beginning of the Millennium.
Later, it entered the mainland and was distributed by Beijing Yitian Times Trading Co., Ltd. After that, the company obtained the agency right in China, imported the essence from the United States and set up a factory in Chinese mainland to produce it, which became the Demeter X fragrance library series.
So it is made in China, but apart from the differences in specific production technology, it is basically the same product as the American version, and the price of Tmall flagship store is 30ml RMB 285. Careful friends will find that the American version and the mainland version of Dmitry are all fragrant libraries in the English logo packaged in boxes. No matter how obscure, tacit and evasive American companies and mainland companies are, it is impossible to completely ignore international rules and will not completely expose the clues. After that, the company produced a new series of sub-product fragrance library completely unrelated to DEMETER in the United States, which shows that the English of different products is different.
The bottle is slender, which is a completely native mainland product. Having said that, you can get a glimpse of the figure behind the secrecy between the two sides. There was an answer before that the odor library was not cost-effective. To paraphrase a sentence from The Legend of Mi Yue, "Yes, but it is not." If the price of Demeter X Scene Library 285 sold by Tmall flagship store or smell library is concerned, it is a pure mainland product with high cost performance, because even counting the former, 50ml is close to 500 yuan, while 50ml is available for Chloe and Dior.
SaSa.com is in its early 500 s, and direct mail includes tax. However, if measured by the US price of 145 yuan, it is completely different. It is simply the advantage of cost-effective rolling. How many big brands have been exploded? At present, there are no goods in SaSa except the version with almond cake flavor of 160 yuan, so it is difficult for Taobao sellers to distinguish the authenticity. If there is a reliable purchase channel, it is really a perfume with high cost performance.
The Story of the Founder of Smell Library
She is Lou Heather, a born entrepreneur. She is only 3 1 year old, but she has already started five enterprises. She has sold antiques in New Zealand, done media business and founded her own clothing brand. The fourth business is her other identity, that is, the founder of the odor library. "Eight years ago, I returned from New Zealand with 80,000 RMB, but eight years have passed. Today, the smell bank is valued at 300 million yuan. Among the perfume categories, the odor library ranked the top three online sales with 6 18 this year. " As soon as this was said, the bosses instantly looked at the petite girl in front of them.
Xu Xiaoping, the founder of Zhenge Fund, asked curiously: "What does the smell library sell?" "selling smells." Lou Heather replied excitedly. "As a customer, I took my daughter to the Smell Store, which is a very beautiful store with all kinds of perfumes, candles, perfumes and even toothpaste. According to different seasonal weather information, we have all done experiments, which is really great. " Yulong, a partner of Bertelsmann Asia Investment Fund, added.
"I've heard of the smell library before, and my editor-in-chief and editor-in-chief told me. How did Wen Ku start from 80,000 yuan and become a market value of 300 million eight years later? " Dangdang CEO Li Guoqing couldn't help asking questions. Then Mr. Xu Xiaoping asked a question that everyone was very concerned about, "Is there any support at home?" In fact, she never had any family support. Although she was a super rich second generation when she was a child, her mother died at the age of 9 and her father died at the age of 18, which made this girl realize the warmth and coldness of the world prematurely. "I used to be a princess, no matter what I am. Everyone revolves around me because my father used to work in real estate. Real estate was the hottest project in the 1990s. Suddenly, after my father died, no one liked me anymore. I feel that my dignity is gone and everything is gone. " Lou Heather choked up.
For Lou Heather, the successive departure of her parents seemed to be a nine-year cycle, which ignited her innocence and fighting spirit against fate. She secretly made up her mind that at the age of 27, she must succeed. Recalling the past, she couldn't help choking up. "Before my dad died, he gave me gifts every year on my birthday. He asked me what gift you 18 years old wanted, and I said I wanted a Ferrari. However, on 18' s birthday, he called me and said that he was very ill and could not meet your birthday wish this year, and that I 19 would definitely meet you. At the age of 27, in order to earn money to buy back a father's promise,/kloc-started a business at the age of 0/9 and began to take responsibility for his own life. In this process, she also learned how to be responsible for others, investors' money and employees. She explained the positive energy of this world with her own experience and efforts, and made everyone believe that this is a world with dreams. Petite body seems to hold the power of half the universe, full of spirituality, she is optimistic and strong, and all the five investors present are moved by it. Miss Xu Xiaoping blushed, too. She took off her glasses and wiped her tears.
Everyone was confused by the "smell" and ordered to smell the scenery on the spot.
Lou Shinan is a person who loves to start a business, ranging from 0 to 1. She was called the "olfactory enlightener" of China by Hong Huang, a famous contemporary female writer in China. This time, she brought "scenery", which can help enterprises customize their own olfactory recognition system projects. The project cooperates with many well-known companies, including Nestle, a fortune 500 company, Netease, a well-known Internet company, Mushroom Street, an e-commerce platform, Erdos, a clothing brand, and Home Inns.
Lou Heather believes that among all the senses, the sense of smell can best drive everyone's emotions. "For example, the taste of 58 cities is in my heart, which is the taste of trust." There are two special spices in the smell of trust. One is to add the aroma of aniseed fruit, which is convenient for everyone to close the distance and be as happy as eating watermelon. There is a special mysterious spice called benzoin in the tone. It may take you 15 minutes to smell it, and it will calm you down instantly. This flavor can help 58 cities feel their brand value more deeply. 58 Tongcheng has nearly 200,000 square meters of real estate in China. Yao Jinbo hopes that her aunt who comes home from 58 will go to the customer's home to finish her work every day, so that the customer's home can retain its own flavor, and the environment is pleasant while conveying the brand value and strengthening the customer's dependence on 58. Yao Jingbo said in public that the service of scenting can play a very important commercial role in the service of 58 cities and 58 homes, and reached a follow-up cooperation with Lou Shinan on the spot.
Scenery sniffing project can tailor the company's unique brand flavor according to the temperament and brand culture of different companies. The unique smell can cover the whole office environment through the air conditioning system, so that customers and employees can form emotional memory and psychological dependence on the enterprise from the sensory dimension of smell. At the same time, the company's unique smell can also be applied to company employees' business cards, toiletries, candles and other daily necessities. Xu Xiaoping believes that scenery can actually become a department of Wen Ku, and said that when Wen Ku needs financing, he will definitely invest, "because Lou Shinan has succeeded and made a profit."
Lou Shinan's entrepreneurial core: everyone should be able to afford good things.
In early 2009, Lou Heather founded the Smell Library. From the first store in Sanlitun South District to 30 stores in 20 10 and 10; In 20 15, Wen Ku became the first brand in China, second only to the online sales of Dior, a famous French luxury brand.
For Lou Heather, the smell library is the carrier for her to express her values and feelings. She wants to create a good perfume that everyone can afford, so that ordinary people can also experience the fun that smell brings to people's lives. Everyone deserves to have his own taste, and everyone has the right to buy good things.
The brand spirit of Smell Library is smellfun, which aims to spread the sense of smell widely and bring people spiritual happiness. Smell library has been adhering to the spirit of pondering, developing peculiar smells, designing beautiful and interesting product packaging, and expressing a pondering attitude towards life from the perspective of smell. Compared with other senses, the sense of smell can arouse people's own cognition and memory of emotions, which is talked about by a large number of loyal and tasteful consumers. Many trendsetters, such as Chen Bailin and Guan Xiaotong, are frequent visitors to the Smell Library. Lou Heather said his ambition didn't stop there. In the future, his products will be extended to skin care, aromatherapy and other fields to create a real smell kingdom.