Books are the main tools used by human beings to record all their achievements, and also the important media for human beings to blend their feelings, acquire knowledge and inherit their experiences, which has made great contributions to the development of human civilization. At all times, people always give the highest affirmation and special care to books.

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The operating benefit of China book industry is relatively stable, with gross profit margin ranging from 15% to 16% and sales profit margin ranging from 12% to 14%. However, compared with other industries, the return on investment in this industry is not ideal, with the return on total assets less than 6% and the return on net assets less than 8%. Fortunately, these two indicators are fluctuating and rising.

According to statistics, after a slight decline in 2009, the sales scale of China book industry returned to double-digit growth rate in 20 10, and the industry sales revenue reached 67.293 billion yuan. At the same time, the industry profit reached 365,438+77 million yuan, a year-on-year increase of 43.7438+0%.

The Analysis Report on the Development Scale and Industry Enterprise Development of China Teaching-Assisted Books Industry in 20 14-20 18 shows that by 20 15, the number of books published in China will increase to 4 19000, the total print run of books will increase to 7.92 billion, and the total print run of newspapers will increase.

The total print run of periodicals will increase to 4.22 billion copies, the per capita collection will increase to 5.8 copies, the number of daily newspapers per thousand people will reach 100.6 copies, and the national comprehensive reading rate will increase to 80.0%. This shows that the demand of the book industry will grow steadily and the sales scale of the industry is expected to continue to expand.