1. content planning and creation: plan and create attractive content, such as articles, images and videos, according to the needs and interests of the target audience. These contents should be unique, valuable and consistent with the brand image.

2. Social media management: manage the accounts and images of enterprises or individuals on social media platforms, including publishing content, interacting with users, responding to comments and private messages, etc. Establish and maintain a positive and interactive social media image.

3. User interaction: actively interact with users, answer questions and provide personalized response and support. Establish intimate relationships with users through comments, private messages, etc. To enhance users' sense of participation and loyalty.

4. Data analysis and optimization: collect and analyze user data and behaviors to understand the preferences, needs and behavioral trends of the audience. According to the data analysis results, optimize and adjust the marketing strategy and content, improve the operation effect and achieve the goal.

5. Brand promotion and influence establishment: use new media channels to expand brand awareness and influence, and establish and maintain brand image and reputation. Enhance brand awareness and recognition by publishing brand-related content, participating in industry topics, and cooperating with opinion leaders and influencers.

6. Advertising marketing promotion: according to the brand objectives and needs, select the appropriate advertising platform and channels, formulate and implement advertising marketing promotion strategies, and improve brand exposure and promotion effect.

7. Trend research and innovation: Pay close attention to emerging media technologies, social media trends and user behavior changes, conduct trend research, actively innovate and try new marketing methods and strategies to maintain competitive advantage.

Through the above work, new media operation can help enterprises or individuals achieve marketing goals such as brand promotion, user growth, product sales, user interaction, etc., and establish close relationships with audiences to increase brand influence and loyalty.