Books on the Internet are different from those in Xinhua Bookstore, mainly because of different purchase channels and different sales methods. Books sold online come from a variety of sources, some of which are directly sold by publishing houses, and Xinhua Bookstore mainly buys goods through cooperation with publishing houses. The price of selling books online is relatively low, because it saves the rent and labor costs of physical stores, which Xinhua Bookstore needs to pay. Although both of them sell genuine books, they are still different in some aspects.