Book pricing is inconsistent with the General Administration of Publication. According to relevant public information, the implementation of book price standards should be flexible, the book price reform should still adhere to the principle of guaranteed capital and meager profit, and publishers should still control the annual pricing profit rate not to exceed 10%. But for each kind of books and periodicals, it should be decided according to the actual situation. It is necessary to comprehensively consider the target audience, content quality, distribution difficulty, print run and other factors, and appropriately increase or decrease the sales profit and distribution rate according to the intention of the publishing house.