On September 19, 2020, China officially entered Dujiangyan and opened the first cultural tourism theme store. Once the bookstore appeared, it immediately became popular on the Internet, and its unique architectural style attracted many citizens and tourists to punch in.
The most striking thing is the central literature area. The designer adopts the mirror design of the clock to achieve the highest spatial extensibility. The majestic Dujiangyan Dam has been artistically transformed into a book wall, spreading upward. The bookshelves scattered among them are like "ships" quietly moored on the lake, looming between the walls of bookshelves. The wonderful architectural space amazed many citizens and tourists who came to punch in.
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Writer Shi San believes that the increase of high-value bookstores and online celebrity bookstores is a good phenomenon in itself. "This is the result of the transformation and upgrading of physical bookstores in recent years. The purpose is to attract readers' attention and stimulate the public's desire to read. "
"Readers are keen to punch in and take photos at the online celebrity bookstore, which has an objective publicity effect and can let more people know about the bookstore." Shi San said, however, these "network celebrity-style" picture traffic needs to be effectively converted into the traffic for readers to read.
On the other hand, the popularity of mobile phones, short videos and live broadcasts has also taken up too much time for readers. Fast-paced life and fragmented information acquisition make it difficult for many people to even finish reading a novel patiently.
"For bookstores, what needs to be considered is how to hold interesting activities, so that people who simply punch in and take pictures are attracted by the fun of reading and take the initiative to buy books to learn. This is combined with other reading promotion activities to promote the increase of people's reading. " Shi San said that this is the responsibility of bookstores to spread knowledge, but it may be a long process.