First, "design psychology"
Content introduction:
Design psychology is a theoretical course for design majors and a subject that designers must master. Design psychology is a science based on psychology, which affects people's psychological state of design through consciousness, especially people's psychology about demand. It also studies people's mentality in the process of design and creation. And the psychological reaction of design to society and social individuals, which in turn acts on design, so that design can better reflect and satisfy people's psychological functions.
Recommended reason:
Psychological and emotional stimulation is a valuable tool to encourage users to take action. Stimulation includes guilt, worry and other emotions, as well as an attractive sense of belonging and recognition of human value.
The common practice of combining motivation in design is to add some graphic elements as auxiliary support if the advertising language on the website, and use pictures and charts to enhance the motivation effect.
Second, the principle of color matching design
Author:
Takeshi Sasaki was born in Kanagawa on 1978. After graduating from college, I joined an engineering company. At the initiation ceremony, I gave a speech entitled "My favorite color is pink". The riddle-like self-introduction that "my favorite food is steamed tea bowls" surprised the top management and bosses of the company. He used to work in the editorial department of DTPWORLD, a monthly magazine, and now he is engaged in various activities as a freelance writer and editor.
Introduction:
Afraid that color matching theory is boring and lengthy? Afraid that skills and methods are not practical enough? "Principles of Color Matching Design" ensures that you can learn practical color matching knowledge! Principles of Color Matching Design explains the absolutely inevitable color matching theories one by one through concise and easy-to-understand examples. The specific design cases are compared before and after revision, and how to make color matching more effective and expressive is analyzed. According to the different performance effect and purpose, the color matching skills that designers must understand are displayed. This paper introduces the color matching design method when the theory is not applicable; Explain basic color knowledge and easy-to-use PhotoShop skills; Published a thematic interview with active professional designers in Japan.
3. Breaking Cocoon into Butterfly and Breaking Cocoon into Butterfly 2
Content introduction:
From the perspective of user experience designers, this book systematically introduces their learning methods, ways of thinking and workflow. In their career, they cover the basic knowledge of user experience design, the role and professional confusion of designers, workflow, demand analysis, design planning and design standards, project follow-up and results inspection, the professional quality of designers, and the awareness they need to have, in an effort to help designers solve some common problems encountered in projects and find their own career growth path.
Recommended reason:
Starting from the direction of user experience, this book makes your design more humanized, more in line with the expected range of users, pays more attention to user experience, and makes it easier for your works to convince Party A's father. What changes do practitioners need to make to cope with the sudden change of the Internet in the second half? This book mainly tells how a user-oriented user experience designer and a performance-oriented product manager can transform into a product designer centered on product value in the rapidly changing new era of Internet. Based on years of thinking about the architecture and design of Internet products, the author integrates and refines the inherent laws of Internet product design that conform to the new era, aiming to help readers change their destiny in a rough and uncertain environment and not be afraid of the future!
Fourth, "sense of form"
Content introduction:
"Sense of Form+:Creative Development and Rapid Expression of Web Visual Design" can help beginners or incumbents who have a certain foundation in web design to solve the problems of design creativity and visual sense of form in a short time when they encounter the bottleneck of design creativity. Whether it is dealing with urgent job demands or job interviews, it can give the audience a novel visual performance.
Recommended reason:
Many friends just design it for beauty. If your design is more vivid, many books are displayed in the form of story guidance by combining cases in life. I hope that the design after reading this book is also a story design, and the design with stories will give you extra points.
Verb (abbreviation for verb) "simplicity comes first"
Content introduction:
Author Giles puts forward four ultimate strategies to achieve simplicity: reasonable deletion, hierarchical organization, timely hiding and ingenious transfer, and tells why we should stand on the side of mainstream users and how to create an eternal user experience from their real needs and expectations.
Recommended reason:
It is human nature to pursue simplicity and ease of use. Whether it's Internet products, mobile applications or other interactive designs, simplicity is always the key to winning users.
Elements of user experience of intransitive verbs
Content introduction:
This book systematically expounds in concise language that the integration of design, technology and business is the most important development trend. The book consists of eight chapters, including the user experience and why it is so important, understanding these elements, strategy layer, scope layer, structure layer, framework layer, presentation layer and the application of these elements. This book analyzes the complex connotation of user-centered design method (UCD) in website design with clear explanations and vivid graphics, and pays attention to ideas rather than tools or technologies, thus making your website have a high-quality experience process.
Recommended reason:
Many designers only design from the design point of view. Whether the typesetting, layout and color matching are harmonious or not, the design drafts they make are always unsatisfactory. From the perspective of user experience, this book helps you to simply understand what elements, strategies, scope, structure, framework, presentation, application and methods of elements are, and make your design closer to the user's heart.
Seven, "design for you by your side"
Content introduction:
-Tencent's way of user experience design. The contents of this book include: design concept, design method, user research, experience design, design process and tools, knowledge and experience sharing in team growth and management.
Recommended reason:
Many designers only know the design of gourd ladle, but they don't know what the principle is, what method to use, what users to target and what they can bring to customers. I didn't know anything when Party A's father asked. I hope you can gain something after reading this book and easily solve the embarrassing problem of Party A's father. In the end, your work is well-founded and living.
Eight, the essence of interactive design
Content introduction:
Interactive design is a comprehensive subject, including logic, computer science, psychology, sociology, cognition, visual design and so on. Many designers think that interaction design is nothing more than drawing a prototype and doing some basic page jumps. After entering this industry, the values have been completely subverted, have they? We should calm down, learn slowly and do slowly. ....
Recommended reason:
At work, market research and application research often throw the research results to designers or programmers through the window. Facing the cold application research report, it is difficult to design the products that users want. The solution is that designers participate in the process of user research and have direct and extensive contact with users, then the designed products will be loved by users. Involve designers in user research. Designers can participate in the user interview process and make interview records.