Nanhai Chess God Live is not a software live broadcast. Nanhai Chess God is the anchor. Log in to your account on the live broadcast platform and you can broadcast live. Before the live broadcast event is held, the detailed scheme of live broadcast should be customized according to the needs of enterprises. Enterprises generally adopt online and offline methods at the same time, because they can make different directions when doing pre-heating publicity, such as online media platform, official WeChat account and short video. Offline can be through exhibitions, subway advertising spaces, shopping mall posters, etc. After determining the activity, the next step is to create a live broadcast. You can put a poster in advance to warm up, mainly describing the theme content and product functions, and you need to determine whether the live broadcast is open to everyone or limited to people. Compared with the two methods, the online preheating cost is relatively low, and it is publicized and shared through friends circle, posts, mass text messages and emails.