The cultural industry has the characteristics of consumption and commerce: the essential difference between cultural industry and other industries is that cultural industry is connected with people's spiritual needs and their derivative products and consumption. Products and services have the dual attributes of cultural communication and commercial circulation. They are commodities that can be circulated even if they are traded, but they also have strong cultural and spiritual significance.

Therefore, people engaged in cultural industries must have a better sense of culture and morality than people engaged in other industries, so they also have more quality and spiritual pursuit.

The development of China's cultural industry presents the following remarkable trends.

1. China's cultural resources have entered a period of great adjustment and integration. The administrative distribution system of cultural resources has been seriously incompatible with the socialist market economic system, which has not only caused regional blockade, but also caused industry monopoly, which is ultimately very unfavorable to cultural enterprises, which is characterized by very weak cultural enterprises and serious homogenization.

Therefore, the direction of reform should be to break this old system and let the market mechanism play a more fundamental role in the allocation of cultural resources. In this case, the adjustment and integration of cultural resources is not based on whose will, but on the power of market and capital to promote its integration.

2. The industry boundary is becoming more and more blurred, and there is a trend of industry integration. In the past, culture was subdivided into three fields: culture and art, radio, film and television, and press and publication. Due to the increasing diversification of communication technologies and means, there will be a trend of integration in the future, and the industry boundaries will no longer be obvious.

For example, with the technological transformation and large-scale development, the two networks of radio and television, namely cable TV network and wireless mobile network, will become important platforms for integrating cultural resources, and new formats such as TV library, TV Internet, TV newspapers and periodicals, TV theater, mobile TV, mobile movies, mobile newspapers and periodicals, and mobile books will appear, so it is hard to say which of the above fields these belong to.

3. The combination of culture, tourism and manufacturing is becoming more and more obvious. In the future, with the further development of cultural resources, the combination of culture and tourism, that is, deep tourism, will surely appear in China. At the same time, cultural connotation or elements are implanted into building decoration materials-this combination of culture and manufacturing not only improves the cultural content of products, but also improves the added value of products.

4. The development of cultural industry has changed from spontaneous to conscious. The reform of cultural system will develop in the direction of giving play to the role of market mechanism, but the market mechanism also has disadvantages. In order to give full play to the incubation and agglomeration functions of cultural industry bases, it is necessary to strengthen planning and regulation. Therefore, it is imperative to study and formulate the layout plan for the development of national cultural industries.

Reference to the above content: Baidu Encyclopedia-Cultural Industry