Successful enterprise innovation case article 1
Three high-tech products of an enterprise passed the appraisal of provincial scientific and technological achievements within one day. The independent innovation route of Qingdao Baxter FRP Co., Ltd. has created such a miracle. Our reporter Huo Feng's innovative story
On August 16, three innovative high-tech products of Qingdao Baxter FRP Co., Ltd., namely FRP sand pipe, FRP manhole cover and FRP cable conduit, passed the technology of Shandong Provincial Construction Department at the same time.
The results show that the technology and quality of the three products have reached the domestic advanced level. Experts from the Provincial Construction Department who are familiar with the enterprise said that this is the result of Baxter's adherence to the independent innovation route.
Baxter Company is a high-tech enterprise dedicated to the research, development and production of composite materials. Since its establishment, the company has determined the direction of independent research and development. They cooperated with Wuhan University of Technology, East China University of Science and Technology and other well-known domestic universities to develop a number of municipal building materials that have great influence at home and abroad. An unknown enterprise has become a leader in the same industry in just two years.
Innovation? Security cover?
The FRP manhole cover identified by scientific and technological achievements is very different from the cast iron Guli manhole cover that we often see on the road. The material used is lighter but harder than cast iron, and its service life is longer than cast iron, but its cost and price are generally lower than cast iron. The point is, it's perfect? Anti-theft function.
Tian Hongjian, chief engineer of Baxter Company, told the reporter that this innovative research and development idea first came from the frequent theft of cast iron Guli manhole cover. Tian Hongjian said that due to the high price of scrap iron, the cast iron Guli manhole cover commonly used in municipal construction is often stolen. In Qingdao alone, more than 4,000 sets of Guli covers have been stolen and damaged, and it will cost more than 2 million yuan to repair a Guli cover in Qingdao every year. ? Can you make a cover of Guli with FRP to make thieves lose interest in the cover of Guli? Since the beginning of 2004, Tian Hongjian has been trying to find the technology of making Guli cover with FRP instead of cast iron, and has joined hands with experts from Wuhan University of Technology to carry out research and development experiments. Developed by Tian Hongjian in the spring of 2005? Glass fiber reinforced thermosetting resin manhole cover? It came out of the oven.
New guligai passed
Composite materials, it's no use stealing them! ? Compared with cast iron, the new composite material used in the new Guliguai has no recycling value, which cuts off the thief's desire from the motive of committing crimes. In addition, according to Tian Hongjian, the bearing capacity of the Coulomb cover they produced is twice that of the ordinary Coulomb cover, and the products have been tested for compression resistance and impact resistance. The drum weighing more than 50 tons rolls back and forth on two newly installed Coulomb covers, and there is nothing abnormal on the Coulomb covers. At the same time, use the current cast iron cover? Black face? Comparatively speaking, the color of the new guli cover can be adjusted at will, the cost is reduced by more than 30%, and the construction is more convenient. In September, 2005, the Coulomb cover produced by the company was tried for the first time in Jinsong 4th Road, Fushan New District. In June 2005, the anti-theft Coulomb cover was also adopted in the reconstruction of Hangzhou Road. According to a person from the project department of the Second Municipal Company 103, the weight of the new trench cover is only over 50 kilograms, which is nearly half lighter than that of the cast iron cover, which brings great convenience to the construction and installation. At the same time, due to the use of composite materials, the new trench cover also has the advantages of wear resistance, corrosion resistance and low noise.
What excites Tian Hongjian even more is that this high-tech project has aroused the interest of Qingdao Hairun Water Supply Group, and the two sides plan to jointly invest in the construction of a new factory building with an annual output of 200,000 sets of Guliguai in Chengyang.
Excellent? Intermediate water pipe
As a product of sewage treatment, reclaimed water has now become a substitute for many kinds of water, such as urban green space irrigation, building flushing, industrial cooling, household toilet flushing and so on. However, reclaimed water is corrosive to a certain extent and has special requirements for pipelines. The glass fiber reinforced plastic sand pipe developed by Baxter Company can be competent for the task of reclaimed water transportation.
Zhang Guangwu, the general manager of the company, told the reporter that this new type of pipe is a multi-layer resin-based composite pipe with thermosetting resin impregnated glass fiber, and resin impregnated quartz sand is added between the wrapped inner and outer glass fiber layers to form a sand layer. This product has the characteristics of corrosion resistance, sanitation and non-toxicity, smooth inner wall, heat resistance and frost resistance, light weight, high strength and high pressure. It is called an ideal urban water supply and drainage and chemical pipeline by the industry, especially suitable for the transportation of reclaimed water.
In order to produce this product, Baxter has specially developed a set of production lines with high technology content. The reporter saw at the scene that the mold of a large pipe kept rolling on the bracket, surrounded by several pieces.
Ten lines of various materials, the scene is woven. In less than half an hour, a tube with a diameter of tens of centimeters and a length of tens of meters was wound, which was amazing. According to reports, the maximum diameter of this resin pipe can reach 180 cm. Zhang Guangwu said that this is the power of science and technology.
Amazing? Protective tube?
Baxter company and the above two scientific and technological achievements passed the appraisal at the same time, and its FRP cable protection tube. This new pipe, which is also made of resin-based composite material and developed by winding method, solves the problem of electrical loss of some power lines and is called? Protective tube? .
Tian Hongjian said that especially in rural power grids, the capacity of some distribution transformers is not suitable for the load of transmission lines, and the measurement sensitivity of metering devices equipped according to the transformer capacity is relatively reduced when the load current is small, resulting in high power loss and large low-voltage line loss in rural areas. After a lot of data collection, technical analysis and economic comparison, Baxter Company decided to use FRP cable protection tube as a substitute product for cable protection tube. They organized experts and technicians to make bold innovations in the production equipment and technology of FRP cable protection tubes, introduced technology, independently developed and improved them, and produced a new type of power tube with many advantages, such as good insulation, high strength, light weight, no deformation, smooth inner surface, no electric corrosion, good water resistance and simple construction? Glass fiber reinforced plastic cable protection tube. At present, the product has been put on the market and widely used.
It is precisely because of these independent innovative products that Baxter Company has risen rapidly, which makes domestic counterparts sit up and take notice, and its development potential is very strong. Zhang Guangwu said that the enterprise covers an area of 100 mu in Chengyang Export Processing Zone and is preparing to build an industrial park. Of course, independent innovation is still the main line of industrial park development.
Successful enterprise innovation case 2: Hangzhou VS Bangalore innovation soil
Bangalore, the world's largest software outsourcing base, is famous? South Asia Silicon Valley? .
The Economist, the most influential financial magazine in the world, published in early March, published a series of planning reports about China and India, and made an interesting comparison between Hangzhou and Bangalore. According to the report, the two are similar in population, environment and university resources, which are equally attractive to high-tech companies, while Hangzhou obviously shows higher efficiency in airport infrastructure construction.
It was India that introduced Hangzhou to The Economist.
Mr. Rrajanna, Head of Global R&D Center of Tata Information Technology Company, the largest software service exporter in Hangzhou High-tech Zone, and General Manager of Tata China.
It is this Mr. Regina who recently wrote a letter to the leaders of the High-tech Zone thanking the government for awarding the 500,000 yuan management innovation award to Tata Hangzhou R&D Center. R&D Center won the award because it became the first enterprise in China to obtain both CMMI and PCMM Level 5 (the highest level of software development and human resource management certification in the world). Regina said he flew in from India to receive the prize. Tata has so many branches all over the world, but it is the first time that it has been commended by the government for its innovation in enterprise management. Money is not important, but spiritual encouragement is great.
Coincidentally, UT Starcom, now a household name, was also a family in an alley a few years ago. Playing tricks? Many people are watching it for the first time? PHS? Everyone shook their heads: can this thing become a climate? However, governments at all levels, from province to city to district, are very fond of this overseas student entrepreneurship project and support it to take the first step.
Respect for knowledge and talents will bring rich returns when the flowers of innovation bloom. After success, UT Starcom has set up a communication company and a global R&D center in the High-tech Zone. So far, the accumulated investment in Hangzhou has exceeded 654.38 billion yuan.
Hong Hangyong, Party Secretary of the High-tech Zone (Binjiang), said: Should the High-tech Zone be built? Digital Zhejiang? Vanguard, construction? Paradise Silicon Valley? The main battlefield. What is the success of Silicon Valley? By innovation. Improving the ability of independent innovation is the central link of transforming the mode of economic growth, and it is also the soul of high-tech zones. Only by creating innovative soil through service innovation, management innovation and system innovation can technological innovation of enterprises be promoted.
Here, a few computers, a few clever heads and a brilliant idea can register and operate a company, and a high-tech zone entrepreneurship service center has been set up specially? Software professional incubator? Office space and broadband equipment were provided free of charge for more than 230 enterprises in the initial stage, and applications and supporting facilities of more than RMB 10 million were provided? Seed money? National innovation fund.
That is the seemingly insignificant rent-free and amount. no
With the support fund of 65438+ 1 100 million yuan, the company passed the initial period when it could not even pay its salary, and began the explosive growth unique to high-tech enterprises. Today, 95% of the peak-valley meters and their embedded chips installed in Zhejiang households come from an enterprise hatched here, and the first domestic enterprise to put biometric fingerprint authentication into industrialization also comes from? Software incubator?
Here, high-speed fiber? Public service and technical support platform? It extends from high-tech zone to more than 40 buildings and more than 300 enterprises in the city. Different from the broadband network that people usually contact, this is a private network for small and medium-sized software enterprises. In the past, small businesses often bought pirated software development tools because of lack of money. Now this platform is hung with the genuine Microsoft development software purchased in the form of group purchase, just like an open online library, which enterprises can borrow at any time; In the past, enterprises were small in scale and only dared to undertake millions of dollars of software development projects, but in the future, public service platforms will gather many small and medium-sized enterprises into one? Fleet? * * * Take orders of tens of millions of dollars or more, and then use the public platform for distribution and collaborative development.
Here, high-tech investment guarantee companies provide financing guarantee for small and medium-sized technology enterprises with market and no mortgage, which is nearly 654.38 billion yuan.
Here, in cooperation with world-renowned IT enterprises and Zhejiang University, Hi-tech Zone has established Microsoft Software College, Cisco Network College and various development laboratories to deepen cooperation in Industry-University-Research and provide various personnel training and consulting services.
Here, the high-tech zone has set up a logistics service center to provide hotel-style services such as accommodation, catering and laundry for employees of high-tech enterprises flying around like migratory birds.
Successful cases of enterprise innovation 3
Both Apple and 3M are good at it? Breakthrough innovation? . Apple's breakthrough innovation is strong, but it relies too much on individuals. The innovation of 3M Company depends more on organization, culture and system.
The core idea of 3M Company is: respect individual initiative; Innovation: You can't stifle the creativity of a new product; Tolerate honest mistakes; It is better to seek tolerance than to wait for recognition.
3M Company has a good innovative idea, so there is no shortage of innovative culture. However, by the mid-1990s, the number of breakthrough innovative products of 3M had obviously decreased, so education alone was not enough. 3M thinks it's a matter of method. 3M Company has set a challenging goal, requiring 30% of its sales to come from products that did not exist four years ago. According to the original? Spontaneous emergence? Methods, it is difficult to achieve the goal, and innovative methods themselves need innovation. We are familiar with the method of continuous innovation. Can breakthrough innovation be used? Methodology? And then what? The way of breakthrough innovation is different from the way of continuous innovation and should be changed. You can't just listen to the voices of existing customers, or R&D staff stay at home and think hard. This method is a way to lead users.
After observation, 3M Company made two important discoveries: the initial ideas and prototypes of many products were made by users, not manufacturers. It is further found that it is not ordinary users who develop these products, but? Leading users? (guiding users) those? Leading the market trend, far higher than the needs of ordinary users? Enterprises, organizations or individuals.
For example, the automobile anti-lock braking system, its creativity and solution comes from the fighter's braking system. Fighters have much higher requirements for anti-lock braking system than cars, because if they are locked, the aircraft will be destroyed and people will die, resulting in great losses. So lead user is not necessarily your industry, it may be other industries, and the problems in that industry may be much more extreme than your industry, and the urgency of solving the problems is much stronger. That's how the brake system came out.
The main users are not early buyers in the usual sense. Lead user encountered similar problems even before the new product came out, and began to solve the problems by himself. Therefore, it is very important to make breakthrough innovations and collect information from whom. Most enterprises listen to the needs of existing big customers, and the innovation made in this way must be sustainable. There are two kinds of breakthrough innovation to find lead user: one is the frontier customers in the target market, and the other is the customers facing similar problems in other markets, but the problems are more extreme. The content of collecting information is not only requirements, but also solutions. So, who are my main users? How to find them? For example:
As a manufacturer of medical imaging equipment, the task of R&D team is to develop an imaging diagnostic equipment that can detect early cancer. Early cancer was very small, and the products on the market at that time could not clearly show such a small cancer. To find very small early cancer, the generally accepted method at that time was to improve the definition of imaging equipment.
They first use grid search to find out the most advanced experts in the field of medical imaging equipment, and then contact these experts and tell the expert R&D team the problem they want to solve (that is? Find early cancer? ), and at the same time ask experts to recommend academic frontier figures and practice pioneers in the field of image display, not necessarily in the medical field.
Therefore, these experts recommended a cutting-edge researcher in an image display field of the Air Force, because the Air Force also needs to accurately distinguish ground targets when performing bombing missions, such as which is a stone and which is a missile, which is more extreme than medicine. Is it from this company? Leading users? .
However, after hearing this question, air force experts think that it is difficult to solve the problem by improving the resolution, because it is not a problem of resolution at all. The air force solves the problem from the perspective of the shape of the object, just try to take out the picture and analyze which shape is a stone and which shape is a missile. In other words, you don't need to improve the resolution, you just need to master the shape, which requires big data analysis, find out the similarities, and then develop software for automatic recognition. The company suddenly realized that the initial assumption might be wrong, and then the R&D team changed its mind and finally successfully launched a new generation of imaging equipment that can diagnose early cancer. The lead user law requires not only asking questions, but also listening to suggestions and even letting experts recommend lead users.
So, how does 3M innovate in guiding users? Let's look at a classic case of 3M Medical Division:
1996, there was a surgical product team under the medical department of 3M company, headed by Rita Shor, with an annual sales performance of 1 100 million USD. But the boss wants to sell the product line, because there is no breakthrough innovation in this product line 10, and Shor is very anxious. They have a main product, surgical membrane, and they are most worried about bacterial infection during surgery. The skin around the patient's wound is an important source of infection. In order to prevent infection, doctors are usually fully armed, but there is still a little skin exposed. Their technique is to cover the surgical site with a film, and the doctor can perform the operation directly on the film. This technology is very popular, but 10 has not increased. Rita Shor has set a goal to develop a breakthrough surgical film for the developed markets, and is determined to adopt this film? Leading user law? For development.
3M？ Leading user law? There are four steps:
The first step is called. Lay the foundation? . Shore first did his homework, set up an inter-departmental professional team, searched for information, and further became familiar with and understood the problems, present situation and progress in the field of surgical infection.
The second step is called. Looking for trends? Is to see what is the most important application trend in this industry. Shor's main job at this stage is to visit experts. With more and more visiting experts, Shor found that developing countries are the markets with the greatest demand for surgical anti-infection. So they went to India, Malaysia and Indonesia in pairs to investigate the infection problems encountered by local doctors and their solutions. The original way to develop China's family was to inject antibiotics, because it was cheap and they couldn't afford surgical films. The problem is that injecting antibiotics will produce serious drug resistance. At this time,? Trend? Shore found it. What is it? In the face of the developing market, develop a cheap and effective anti-infection method without drug resistance and side effects. ?
The next step is the crucial third step: find the main users. Through experts recommending experts, I ask a question: Who else in this industry and other industries has the same needs and stronger needs? This question can also be asked like this: Who else has encountered similar problems, but the problems are more extreme? Soon, Shor found lead user in two fields that she had never thought of before: one was a veterinarian, whose anti-infection troubles were more extreme than those of human doctors, but the veterinary method was very simple, effective and cheap. He directly mixed antibiotics into vaseline paste, coated it on the animal's skin, and then directly operated on it to ensure that the wound would not be polluted by the surrounding skin. The other is a makeup artist in Hollywood. Makeup artists need to deal with two challenges when using materials for actors. First, the cosmetic materials should not be irritating, and second, the materials should be easy to remove, which is convenient for actors to remove makeup. Makeup artists are experts in this field and have their own solutions.
At this point, the process has entered the fourth step: cooperation with major users in research and development. Shor invited these major users to work with the company's R&D team, and finally developed them? Dermatologist? . This is a small device that can be operated with one hand. With a gentle squeeze, the ointment containing anti-infective ingredients can be evenly coated on the patient's skin surface (this is the idea of veterinarians), and this device also has adsorption function, which can easily remove the ointment after surgery, and the ointment has no irritation to normal skin (this is the contribution of Hollywood lead users). More importantly, it is an affordable anti-infection means for patients in developing countries.
The innovation management team of 3M Company summed up the practice of product department, and finally formed the unique lead user method of 3M Company.
3M Company: Minnesota Mining and Manufacturing Company. Founded in 1902 and headquartered in St. Paul, Minnesota, USA, it is a world-renowned multinational enterprise with diversified products. 3M company is famous for its innovation and various products, and has developed more than 60,000 kinds of high-quality products in its 100-year history, occupying a leading position in core markets such as medical products, highway safety, office and cultural products, and optical products.