Jie Zheng's most impressive achievement: She played a huge role in reshaping Chrysler's China business. Undeniably, the huge impact of the global automobile industry triggered by the financial crisis has brought Chrysler into the most difficult period, and the changes in China's automobile macro-environment are a severe test for Jie Zheng. In April this year, on the occasion of the launch of their carefully planned new models and the 70th anniversary celebration of the Jeep brand, they suddenly received a notice from the relevant management departments that the imported new models could not be launched as scheduled. "All the people were shocked. I felt that the sky was falling. "The employees present at the time recalled. "I calmed myself down in the shortest time, and then I called everyone together to stabilize the military and make emergency plans." Jie Zheng recalled. Through many experiences with the team, young Jie Zheng won the trust in the crisis, and more and more people accepted her critical and high-standard work style. "We have to adapt to the rhythm of the market quickly, and there is no capital to find any excuse for' can be slow'." She said that she is constantly adjusting her work and communication methods. "It is a gradual process for teams to accept high standards of work, and a sense of accomplishment and honor will motivate them."

Jie Zheng, president and general manager of Chrysler (China) Automobile Sales Co., Ltd., is called "Jeep Princess" by many people in the industry, largely because Jeep has become the fastest growing brand among the mainstream imported brands in China for two consecutive years.

The appointment of the chairman of Jie Zheng China District should begin with the meeting. 20 10 10 After Fiat Group acquired Chrysler, Malchow, CEO of the newly established Fick Alliance, came to China for the first time to listen to Chrysler's business reports in China and Asia-Pacific markets. Malchow, who exudes literary and philosophical temperament, is known as a wizard who turned losses into profits and a sober workaholic. He once brought Fiat Group back to life from a rusty automobile company, and the automobile industry expected the miracle to repeat itself in Chrysler.

At that time, Jie Zheng was the vice president in charge of marketing in Chrysler China. He didn't have the task of reporting to Malchow, "just attended as a participant". However, when discussing whether the products imported from China are equipped with four-speed or six-speed gearboxes, her opinions are different from those of some colleagues at that time. She insists that what the China market needs is a six-speed gearbox.

This is the first time for her to answer Malchow's questions, and it has also become a new starting point for her career at Chrysler. One Monday two or three weeks later, Jie Zheng received a phone call from John Kett, then president of Chrysler Asia Pacific, and learned that he would be appointed president of China. She was very surprised. The first reaction is whether the other person is joking or even asking "Why?" The other party gave her the answer: "We need to have greater development in the China market, so we need excellent people like you who know the China market."

Sitting in the "world's tallest" library, she looks back as if she had just accepted an invitation to a conference, instead of saving a foreign brand that was almost marginalized in the China market.

In the future development plan of Fick Alliance released on June 5438+065438+ 10, 2009, the goal in Malchow is to achieve the Chrysler Group's break-even in 20 10 and make profits in 2010. However, when I first heard the report on the China market, some people in Malchow couldn't sit still. In 20 10, Chrysler sold only 20,000 vehicles in China, with low morale and marginalized product strength, brand strength and channel system. "He clearly expressed his dissatisfaction and he hoped to see more active and radical business development." Jie Zheng said. As early as 2008, she joined Chrysler China. She is not ignorant of the reality, but she is still ignited by the passionate dream in Malchow.

20 1 1, 1 year1October, when she put forward the plan to double the sales volume that year amid the doubts of the dealers, she actually had a bottom in her heart. On the one hand, globally, Chrysler has embarked on the track of revival in Malchow, and its market share in the United States is also rising. On the other hand, the new Grand Cherokee is entering China, which is called the rebirth of Malchow NeiChrysler. Six months later, another main Jeep model, Guide, was introduced to China. These two models are also the main models sold by Jeep brand in China. At the same time, Chrysler has strengthened dealer training in China. 20 1 1 invested more than ten times in dealer training than 20 10. The confidence of dealers has been restored. In 20 1 1 year, the sales volume of Jeep brand was only over 20,000 vehicles, but this figure increased by 107% in 20 12 year, reaching 50,000 vehicles.

However, according to Jie Zheng's understanding of Malchow, she still has a long way to go before she can be "rewarded". In 20 12 years, Chrysler's sales in China market rebounded, but the base was still very low, and the annual sales volume was only about 1% of Fick Group.

She remembers that Malchow emphasized the importance of modesty more than once in his internal speech: "Don't think how great our recovery is. We just did what we told others to do, and we have a long way to go. "

A true story is that an executive excitedly reported to Malchow that the loss of a project has been greatly reduced, and Malchow replied, "We only accept profits, not a penny of losses. If you think it's great that the losses are reduced, then you are not the person our company needs. You can go now. "

In the face of such a strong boss, she can only speak with performance.

Professional experience has made her completely different from herself a few years ago. Now, she is wearing 10 cm high heels. She is thin and has a sharp style. She has a bright smile, but she always keeps a calm expression. In fact, she can't help herself-she is a person who hopes that Google can't find herself, but now she has become a career star sought after by the media and won't allow any flaws in her public image.

She did not deny that she was conceited, but immediately said, "Children are not fish. People can't persist in pain for too long. You think that others are suffering from heavy work and pressure, and he may not be suffering. " In other words, she likes her job and hopes employees can have the same attitude. At this point, she may be able to reach a spiritual understanding with Malchow. In her opinion, Malchow also likes to work. He has six Blackberry movies, and more than 65,438+000 executives around the world report directly to him. Monday to Saturday are working days. "I can't imagine the pace of work in Malchow, but I don't think he is more painful than me. He must like it better than me. I think his greatest pleasure and sense of accomplishment must come from the part of the world that he can influence and change. That spirit is actually very similar to Jobs. This kind of person is driven by such an idea. "

But she didn't admire Jobs. Why worship a person who only sees part of it but doesn't fully understand it? She does not worship anyone. Even in Malchow, the word she used was "look up" rather than "worship". In fact, she and Malchow didn't meet often, but she felt strong spiritual strength from the latter.

She is not perfect either, but she is strong enough inside. In the interview, she was puzzled by the question "Have you ever felt frustrated at work?". . The reason may be like the personalized advertisement of the brand-new Chrysler 300C: "Between praise and slander, I choose to laugh it off." In fact, this sentence is from her creativity.