Taobao determines the standard of selling fake goods:
1. Selling counterfeit registered trademark goods: goods using the same trademark on the same goods without the permission of the registered trademark owner.
2. Selling pirated goods: pirated goods refer to books, e-books, audio-visual works and software that copy their works without the permission of the copyright owner.
3. Improper use of others' rights refers to one of the following behaviors of users:
1) Release information level: The seller improperly uses other people's trademark rights, copyrights and other rights in the released commodity information or the store name and domain name used.
2) Commodity level: The seller sells goods suspected of improper use of other people's trademark rights, copyrights, patents and other rights.
3) Confusion information level: the commodity information released by the seller or other information used by the seller causes consumers to be confused, mistaken or cause unfair competition.
What is the impact of Taobao selling fake goods?
I. Impact of activities
The cumulative penalty for selling fake goods is 6 points or above, which will restrict participation in any official activities.
Including gold medal sellers, daily specials, global purchases, poly-cost-effective, New Year Festival, Double Eleven, Double Twelve, 7+, overseas direct mail and through train.
It will not be restored until the second year.
Second, the impact of store traffic
(1) If the cumulative penalty for selling fake goods reaches 12 or above, the store will be closed on the basis of restricting activities 14 days.
(2) If the score reaches 24 or above, the store will block 2 1 day, remove all the goods from the shelves, and restrict the release of 2 1 day.
The goods sold by shops are judged as fakes, and the biggest impact is the impact on traffic. Taobao intervenes in the store's commodity search and sorting to achieve the impact on traffic.
Third, the impact on deposits.
Deduct more than 24 points (including 24 points) but less than 48 points, or illegally sell fake goods for 2 times or more, the second punishment shall apply.
Release the deposit within 90 days, and directly deduct 50% of the deposit after 90 days as liquidated damages.
If you sell fake goods in violation of regulations and deduct more than 48 points, then in addition to limiting the unfreezing of the deposit within 90 days, you will also deduct the 90-day full deposit as liquidated damages.
Fourth, the impact on the transaction account period and refund.
The impact on the transaction account period shall be punished according to the deduction value of your fake sales:
1. Deduct 2 points for selling fake goods. If there is an order in transit, after the buyer clicks to confirm the receipt, the payment will be delayed to 15 days.
2. If 24 points are deducted for selling fake goods, the whole store order will be delayed for 30 days after the buyer clicks to confirm the receipt.
The difference between this place and before is that all the goods in the store are delayed for 30 days, not just fakes.
3. 48 points will be deducted for selling fake goods, the whole store will place an order on the way, and the buyer will delay the payment for 60 days after clicking to confirm the receipt.
The difference between this and deducting 24 points is that the delay is 60 days instead of 30 days.