1, time domain. Internet makes book marketing break through the limitation of time and space, and allows publishers or editors to push books directly to readers, saving time and energy for publishers and readers.

2. Interaction. The application of Internet enables books to communicate and interact between publishers and readers, which makes books no longer a simple information release, but really allows readers to participate in the book marketing process.

3. Personalization. The online marketing of books by publishing houses and bookstores can adopt different communication methods for target readers and different readers. Humanized interaction can establish a long-term good relationship with readers.

4. Economy. The popularization and application of the network has greatly reduced the cost of book marketing and the unnecessary cost consumption of intermediate links such as manpower and transportation. Readers also save time and energy, and can buy books that suit them at lower prices.

5. Rich media. The network provides a variety of media functions, and book online marketing can publicize and display book information in an all-round way through words, pictures and videos, making book online marketing colorful.