He focused on publishing industry theory and industrial policy, made achievements in publishing economy, book marketing, book distribution, book market research and other fields, and won favorable comments on bestseller research (five forces to promote bestsellers, big waves scouring sand-analysis of bestsellers in 2000-2002). The papers On the Age of Big Publishing, Group Chain and Five Concepts that Hinder the Development of Bookstores have certain influence. Modern Book Marketing has been selected by many schools, and Book Marketing Case Review has received rave reviews.

Since 2000, it has undertaken and participated in the 12 project, including the National Social Science Fund, the State Press and Publication Administration, the Beijing Municipal Education Commission, and the Beijing Press and Publication Bureau, as well as the projects entrusted by the publishing house. At present, there are five projects under study. Among them, there are two major projects 1 ("Research on the Index System of Publishing Industry in a Well-off Society", the sub-project leader), key projects 1 ("General History of Publishing in China", office work) and general projects. The project "Research on the Competitiveness of Beijing Publishing Industry" hosted by Beijing Municipal Education Commission has certain influence.

Since 2000, he has published 3 professional works, with the editor-in-chief 1 department and 4 participating books. More than 30 papers; Two articles were excerpted by Xinhua Digest, and six articles were reprinted by NPC Copying Materials. Among them, eight issues of industry concern, research on the index system of publishing house competitiveness and annual development report of Beijing publishing industry are more influential.

Major social part-time jobs

Master tutor of Beijing Institute of Printing, adjunct professor of Education and Training Center of General Administration of Press and Publication, adjunct professor of Communication University of China, member of National Publishing Professional Qualification Examination Expert Committee.

In 2004, he was hired as a member of the Examination and Approval Committee of the National Publishing Professional Vocational Qualification Examination Textbooks, and participated in the revision of the National Publishing Professional Vocational Qualification Examination Textbooks (intermediate level). In 2005, he was appointed as a member of the National Examination and Approval Committee for Professional Qualification Training Textbooks for Publishers. Since 2002, I have participated in the training and related work of the professional qualification examination for publishing majors. In 2006, he participated in drafting the first draft of the Outline of the National 11th Five-Year Plan for Cultural Development.

Main research direction

Research on publishing industry