But why don't many businesses do live broadcasts to sell their goods well? No matter how beautiful and gorgeous the pictures and copywriting are, they can't compare with the real display of goods in front of the camera, and the credibility is unmatched by other publicity methods. Today, I will teach you how to operate the live broadcast to sell goods and realize store sales.
1, drainage
The essence of live broadcast is audience, and how to increase the number of viewers is the most important thing.
(1) Platform cooperation
For example, live broadcast products are biased towards mothers and babies, so we can find some platforms to cooperate with mother and baby products, and let more people know that live broadcast has achieved the purpose of drainage through their publicity, thus increasing the number of people watching live broadcast.
(2) Friends circle and community
Merchants can design posters about the live theme content, and then use the posters to promote and spread in the circle of friends and communities, which can increase certain rewards, such as forwarding coupons. Let everyone know that there is such a live broadcast.
(3) WeChat official account graphic
Merchants write soft articles, attach anchor information and content preview, and send them to the official WeChat account to let everyone know in advance that there is such a live broadcast. The official WeChat account is illustrated and illustrated, which is convenient for everyone to forward and spread.
(4) Place the login page in front of the store.
The flow of people in front of the store is very easy to publicize and broadcast live, and the unique publicity method is also easy to help the store itself to publicize.
2. Interaction
Interaction in the live broadcast process is fundamental to retain the audience. If there is no interaction, blindly displaying the goods will make the audience feel bored and leave the live room. Certain activities and incentives will arouse the enthusiasm of the audience and realize the purchase.
(1) Lucky Draw
In the process of live broadcast, some small gifts can be selected appropriately to arouse the enthusiasm of the audience, which can be a store coupon or a small phone bill from 2 yuan.
(2) limited seconds kill
In the live broadcast process, you can regularly launch a limited-time spike link. Through the spike price again and again, the audience is full of expectations for each spike link, and the live broadcast link is promoted in expectation.
(3) Red envelopes
Start the red envelope link regularly to stimulate the audience's enthusiasm. The amount of red envelopes does not need to be large. For the audience, it is mainly the process of grabbing red envelopes.
Step 3: Transform
(1) Fans promote sharing.
Fans who buy through live broadcast can get some cashback if they help forward the live link in the circle of friends, and promote sharing and transformation through fans.
(2) Data preference analysis
According to the information of the barrage and some visual contents, the audience's concerns are collected, and the products that the audience likes are added immediately according to the analysis results.
Second, what are the technical languages for selling goods on the spot?
Many novice anchors face such a problem when selling goods live: they don't know how to talk to strangers and what to say when selling goods live, which makes fans want to place an order. In fact, they just need to master these skills and languages.
1. Learn to communicate and put yourself in the fans' shoes.
For example, it is also the promotion of lipstick. Many anchors repeatedly say the following words: "This color is white", "This lipstick looks good" and "This lipstick is not easy to touch the cup".
However, skilled people can always find the most vivid, specific and representative products when promoting products, so that fans can have a sense of substitution and experience the effect for themselves! For example, when he sells lipstick, he will say, "This is a fearless color. This is the color of forgetting your predecessor. When wearing a trench coat, you must have this color; White to explosion "
2. Selling skill language and midfield interactive skill language at the opening scene.
(1) prologue: At the beginning of the live broadcast, you can welcome fans with the following cute remarks: Good evening, friends, welcome to my live broadcast room; Today, we are going to share some heavy commodities with you. (Can briefly explain live broadcast with goods)
(2) Midfield interaction: When the anchor broadcasts to the midfield, don't forget to interact with the fans. For example, you can say, "Do you understand this knowledge point? Deduct 1 for those who know, deduct 2 "for those who don't" or "New friends can pay attention to me, and then I'll draw the lottery immediately!"
Remember to chat for a while at a time, remember to actively interact with fans and attract their attention through lottery!
3. On-site sales skill language
Set keywords: "Oh, buy!" When these words are mentioned, do you think of Li Jiaqi? This is the key word of Li Jiaqi!
We can also set such similar keywords when we broadcast live. And make it your own label, interacting with everyone in the live broadcast room many times. When an action continues to happen, users will have a strong impression on you, and this keyword will also become the highlight of your live broadcast! I will think of you as soon as I hear this keyword!
Nicknames for fans: We can design a nickname for fans during the live broadcast. For example, when we broadcast live, Li Jiaqi will say that his sisters are coming!
Then they will call the fans "girls". Compared with many anchors who call fans "baby, baby" at first, calling fans "girls" is neither humble nor flattering! It is easy for female friends to have a good impression!
4. Plan the live broadcast content in advance and complete the design of the live broadcast script.
Seeing many anchors here, they may say, I am not good at talking by nature, and I don't know what to say and what to say. Then, you can write the script of live selling goods in advance, set the time node in advance, finalize the details if you want to say it, and recite it before the live broadcast, so as not to panic!
There are two kinds of live scripts in Tik Tok: one is a single live script, and the other is the whole live script. The single product script is relatively simple, and it is also an essential script in the live sales process!