The reporter learned that Beijing Book Building cooperated with Hope Bookstore to set up a reading room in a school for migrant children, and launched the ceremony on the day of "World Reading Day". In addition, a book donation activity for poor areas will be launched soon, and readers will donate enthusiastically.
Zhongguancun Book Building, located in the Science and Technology Industrial Park, has launched a series of cultural theme activities, giving back to readers through academic forums, book fairs, celebrity book signings and special lectures. Singers on the roof of the World Bookstore signed books on the spot and academic salons became their regular projects of "experiential consumption", and April was their publicity month of "World Reading Day".
In China, a survey in 2004 showed that only 6% people knew about World Book Day, and merchants would not regard it as holiday marketing. But on this day just three years later, bookstores all over the country put up eye-catching celebration slogans-an open book with a heart in the middle.
It is understood that 1995, UNESCO announced April 23rd as "World Reading Day". This day is the anniversary of the death of Cervantes and Shakespeare, a famous English writer. According to the data, since the establishment of World Book Day, there have been more than 100 countries and regions in the world. With the support of the government, people from all walks of life such as publishing houses, schools, libraries and communities have to carry out colorful book day celebrations every year.
Hope to adopt! !