Which country does the smell bank belong to? Many people think it is a foreign country as soon as they hear this name. Actually, it is a local brand in China, with flagship stores not only in official website and Tmall, but also in many physical stores all over the country. Wen Ku belongs to the perfume brand of Beijing Yitian Times Trading Co., Ltd. The founder is very young, so the fragrance of this brand tends to be younger. It is said that this brand has made exclusive essence for Heizai, Yi Lee and others.
This brand of perfume is a niche, not a big brand, but it does have its own set of fragrances. Many people think that the fragrance of this brand is relatively simple, but the perfume in the smell library is like this. Its original intention is to find pure fragrance, not to mix it with other mixed perfumes. If you like the unique fragrance, you can choose this brand because it hardly collides with the fragrance.
What does the smell bank do? Known by the media as "Unique Smell Engineer" and "the youngest mainland boss in Taiwan Province Province". Hong Huang was named as "China consumer sense of smell enlightener"; Graduated from the Department of Contemporary Art, University of Auckland, New Zealand. After graduation in 2009, I returned to China to establish an odor library. The concept of "serial memory and fragrance" was introduced to China for the first time from abroad, from acting as the agent of DEMETER, the most alternative niche perfume brand in the United States, to finally acting as the agent of Royal Fragrance brand. The brand has just been established for three years, and there are nearly 40 physical stores nationwide. 20 13, the independent brand of odor library was established. In the same year, I tried brand e-commerce and became the TOP 10 brand of Taobao Tmall perfume.
The reason for setting up the odor database is very simple. The brand of China people is still in a very embryonic or even plagiarized state, hoping to build a high-quality and internationally recognized brand. The purpose of establishing our own brand series and cooperating with the world's top perfumers is to bring a different smell feast to Chinese people, which belongs to the oriental smell feast.
In order to please the "post-90s" and "post-90s", the 60-year-old White Rabbit once again played cross-border marketing. On May 23rd, White Rabbit Cream Candy and Smell Bank launched a series of daily chemical products of Happy Childhood Fragrance. This is the second attempt of White Rabbit in the cosmetics market since the introduction of lip balm.
In reply to the reporter of beijing business today Today, the person in charge of White Rabbit Butterflies said that the cross-border brand of White Rabbit aims to improve the cognition of White Rabbit in the eyes of young consumers and accelerate the brand rejuvenation.
Although cross-border marketing has attracted young people's attention to the brand of White Rabbit, it is worrying that the excessive consumption of old brands and the frequent dependence on the "sentimental" economy will ultimately promote the performance of the main candy industry, and the effect is still unpredictable.