Likes: It's easier for sellers to open stores, and it's convenient for buyers to pay.
It feels convenient. You can drop by when you brush WeChat. Although the WeChat store is still a new thing, many shopkeepers will have some preferential activities to promote their products, which is more affordable.
Wechat stores need to dock the service number of WeChat payment, which means it must be a company, not an individual. This limits the development speed of WeChat stores and the types of products, but also ensures the quality of products to a certain extent. The launch of WeChat Store means that enterprise transformation e-commerce will achieve "zero threshold" in technology. Generally speaking, "WeChat Store" is a native e-commerce model based on WeChat public platform. With the "WeChat Store", even businesses without technical development capabilities can easily access the WeChat public platform and realize the e-commerce model. At the same time, some merchants with development ability can also manage commodity data more conveniently through relevant interface permissions.
Tucao: the function is not complete, and the price comparison cannot be searched.
Although the official WeChat store function has been launched, not everyone is optimistic about the prospect of this service. Wechat store is only suitable for small and micro businesses that have just started to use it. With the increase of store sales and scale, the functions provided by WeChat store are still slightly thin, so most merchants may need to adopt a third-party micro-store system to meet their basic marketing and membership management functions.
In the concept of most users, WeChat is more of a social software. Whether using the WeChat public platform to launch the "WeChat Store" and adding commercial factors to the "circle of friends" will affect the user experience remains to be tested by the market and time.