1. Time domain: Internet has made book marketing break through the time and space constraints, allowing publishers or editors to directly push books to readers, saving time and energy for publishers and readers.

2. Interactivity: The application of the Internet enables books to communicate and interact between publishers and readers, so that books are no longer simple information release, but really let readers participate in the book marketing process.

3. Individualization: Online marketing of books by publishing houses and bookstores can adopt different modes of communication for target readers and different readers. Humanized interaction can establish a long-term good relationship with readers.

4. Economy: The popularization and application of the network greatly reduces the cost of book marketing and the unnecessary cost consumption of intermediate links such as manpower and transportation. Readers also save time and energy, and can buy books that suit them at lower prices.

5. Rich media: The network provides a variety of media functions. Book online marketing can publicize and display book information in an all-round way through words, pictures and videos, which makes book online marketing colorful.