"Product placement" refers to an advertising method that integrates the representative audio-visual brand symbols of products and services into film and television or stage works, leaving a considerable impression on the audience, thus achieving marketing purposes. "

"Product placement" is a kind of advertising form that rises with the development of movies, TV and games. It refers to the fact that merchants deliberately insert their products or services into film and television plots and games in order to achieve a subtle publicity effect. Because the audience has a natural resistance to advertising, it is often much better to integrate goods into these forms of entertainment than to push hard.

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The performance space of product placement advertising is very broad, and many suitable placement and placement methods can be found in film and television dramas and entertainment programs. Common advertising implants include: goods, logos, VI, CI, packaging, brand names and corporate mascots.

The marketing aesthetic connotation of product placement advertisement plays a role through product placement form, peripheral information and symbol system. Instead of through product functions, product center information or product physical structure as usual advertising.

There is no quiet form of existence, it is everywhere, there is no center, and the fact is centered everywhere. The principle of marketing aesthetics is to temporarily hide the subjectivity of goods, services and ideas and their related information. For the time being, let consumers forget the utilitarianism behind product placement and indulge in the appreciation of product placement.

Then unconsciously, lead them to the main body of marketing. The way of guidance is not to directly sell products, but to try to activate consumers' shopping subconscious through material temptation, entertainment attraction and aesthetic setting context, just like virus invasion.

Generally, by providing valuable products or services (in the sense of material, entertainment and aesthetics), the potential demand of consumption is stimulated and the mental buzz of consumers is induced. Put the advertisement in the "scene field". In this implantation process, it acts on the unconscious and subconscious of consumers.

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