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Thinking theory and its author's introduction
Thinking Theory (Author: Joe) was published by Science and Technology Literature Publishing House in May 2009.

It is collected by the National Library, China Academy of Social Sciences, Peking University, Tsinghua University and other libraries. Management and Research of Scientific and Technological Achievements, Science and Technology Daily and other authoritative academic magazines in China, as well as many experts and scholars have commented on the book.

With the theme of "exploring the law of thinking, popularizing thinking knowledge, pursuing thinking performance and promoting social rationality" and the calm mind of "some people are desperately trying to grab time to write a book, but I am dragging my time to write a book to support my life", the author made a scientific, comprehensive, in-depth and in-depth study on "what is thinking and how to think".

The book is * * * 830,000 words, covering more than 2,000 viewpoints of famous works at home and abroad, mainly including: 18 how to comprehensively explain scientific thinking; Visual thinking map; Chinese idioms associated with various thinking phenomena are easy to remember and use; More than 800 thought-provoking "keywords". The outstanding achievements of its research are: systematically integrating various thinking phenomena, explaining the basic role of knowledge system in forming thinking background, revealing the important role of three application types of thinking background in thinking mode, summarizing the specific connotation of thinking method, clarifying the way to update thinking mode, discussing the mechanism of thinking language and the use of various thinking languages, touching the scope, depth and system of thinking, sharing the deep meaning of human knowledge information, exploring thinking laws, and clarifying thinking innovation and innovation.

In order to complete this work, the author wrote 18 years, studied more than 6,000 materials, more than 230 professional works, and made tens of thousands of study cards. The draft reached1500,000 words.

In order to verify and popularize his own research results on scientific thinking, the author held 1 1 lectures on thinking science in the later period of writing Theory of Thinking. The theme of the lecture is: the structure of thinking activities and its correlation; Thinking and external connection; Thinking mode is a kind of thinking existence; Perfection of the whole thinking process; Mode of thinking and news interview: service industry thinking in marketing; Thinking operation in financial work; Enterprise management and thinking technology; Thinking mode and thinking method; "Thinking out of feeling"; Technical management of scientific thinking and so on.

After the publication of Thinking Theory, the author held an academic lecture on May 8, 1965+00-September 18 with the theme of "Understanding Thinking Theory and Scientific Thinking of Modern Enterprise Management and Development". Lecture 1: interpretation of "thinking phenomenon"; The position of modern enterprises in economic society. The second lecture: interpreting "thinking activities"; The position of entrepreneurs in the survival of enterprises. Lecture 3: Interpretation of "Imagination as a Thinking Tool (1)"; Basic framework of enterprise management. Lecture 4: Interpretation of "Thinking Tools (II) Understanding"; Functions and requirements of the manager. Lecture 5: Interpretation of Thinking Tools (III) Logic; Organizational structure and treatment in enterprise management. Sixth lecture: interpretation of "thinking method"; Basic methods of enterprise management. Lecture 7: Interpreting "Thinking first"; The main means of enterprise management. Lecture 8: Interpretation of "thinking background"; The art of enterprise managers. Lecture 9: Interpretation of "mode of thinking". Lecture 10: Interpretation of "mode of thinking"; Enterprise property management system. Lecture 1 1: Interpretation of "thinking language"; Enterprise information management. Lecture 12: Interpreting "Thinking Quality"; Principles of fixed assets (funds) management of enterprises. Lecture 13: Interpreting "Thinking Types"; Principles of enterprise liquidity management. Lecture 14: Interpreting "Thinking Relevance"; Enterprise cost management. Lecture 15: Interpreting "Thinking Consciousness"; Principles of product price and sales management in enterprises. Lecture 16: Interpreting "Thinking Practice"; Management principles of enterprise net income and special fund. Lecture 17: Interpretation of "Thinking Innovation"; Principles of financial revenue and expenditure management, debt management and subsequent development of enterprises. Lecture 18: Interpreting "Thinking Examples".

20 10 September, the first national association to study and popularize scientific thinking-"Modern Enterprise Scientific Thinking Decision-making Branch of Weinan Small and Medium Enterprises Association of Shaanxi Province" was established.

On March 20 1 1, the "scientific thinking network" was opened.

Joe, male, 1948, born in July, is from Heyang County, Weinan City, Shaanxi Province. President of Weinan SME Association, director of Modern Enterprise Scientific Thinking and Decision-making Branch, member of China Natural Science Society, China Agricultural Economics Society and China Psychological Society. He is the author of Basic Knowledge of Calligraphy (published by Shaanxi People's Education Publishing House), Three Frames of Qiao's Ink and Wash (published by Shaanxi People's Fine Arts Publishing House) and Poetic Sketch.