Employment direction of editing and publishing
Website editor
First, quality and comprehensive ability:
1, with perfect knowledge and skill structure. Specifically, network editors need to have the following basic knowledge and skills: journalism and communication, computer and network technology, writing skills and basic knowledge of related disciplines in the fields that network editors are responsible for. For example, editors of financial channels need to understand finance and economics.
2. Have a certain market awareness, and take into account the interests of online media itself, netizens and commercial customers when making content.
3. It is very important for the website to have a certain advertising awareness, pay attention to the unique form or interpretation of the content when making the content, and take into account the unity of the overall style of the website.
4. Fully understand the relevant national policies and regulations. For example, laws and regulations on intellectual property and copyright, protection of public privacy, and compliance with national security laws and secrecy laws cannot be ignored.
5. Multimedia talents and all-media talents should have the ability of text editing required by newspaper media, video and audio editing required by radio and television media, and some abilities required by new media itself. "Omnipotence" and "specialization" are very necessary for the profession of network editing.
Second, the basic skills:
News-editing-promotion-planning-operation is the most basic route for the professional development of network editors. Among the first batch of online editing textbooks, 70% are news editors; 20% is community management; 10% is a web page making technology. In the era of web2.0, the concept of community is unprecedentedly powerful, which is worthy of recognition. Without four softwares (Deamweaver, Flash, Fireworks, Photoshop), it is not a good fckeditor.
Third, internal and external training:
Regarding online editing, there are a lot of copying and pasting, but the most basic "copying and pasting" is more, so that we can know which news is good and which is rubbish, which news can be serialized, which news can be tracked and pasted, and which news is not focused on. Are you considering a better title? If these news stories are not enough to reveal an event, we can also integrate several news stories or do a special topic to sort out the ins and outs of things, so as to process, organize and even innovate the news. Paste-processing-organization-interpretation are four levels of network news. To be a news editor, you must have the ability to plan special topics.
Four, the daily work guide:
1. Discover new information sources.
A, regularly check whether the navigation website has added new content websites. Don't just trust your own eyes and judgment. Trust more eyes to see more accurately.
B. Discover new sources of information from Google News.
C, go to BBS, especially BBS for content. Because a lot of originality is buried in a lot of junk content. Forum content source can effectively solve the increasingly serious problem of homogenization of website content.
D. exchange content sources with peers.
E, sorting, classifying and accumulating the collected content sources, and increasing on the original basis.
2. When choosing an article, try to figure out who this article is for.
First, each type of reader chooses a typical reader and classifies the reader as a specific person.
B, keep in touch with this typical reader and ask them how they feel.
3. Make a guide quickly and put it on the table of contents page.
A, the most direct reading guidance is to directly select the paragraphs in the article that can cause reading and thinking.
B, editors should avoid deliberately creating suspense when reading according to the formula.
4. Make a good title.
A, unlike newspaper headlines with words as the basic unit, website titles are sentences with complete subject, predicate and object as the basic unit. Try not to put sentences backwards.
B, the number of words in all titles must be controlled within the specified range: no more than 20 words, no line breaks; It cannot be less than 15 words, and it cannot be uneven.
C. unlike newspaper headlines, website headlines are more like news leads.
D, similar to the news agency title, the website title can indicate the type in the title, such as comments, and add a colon after the type. This is an effective way to avoid the monotony of long titles and explain the nature of the article.
E news headlines with pictures or beautiful pictures should be marked with the words "picture:" at the beginning, articles with words should be marked with the words "(picture)" at the end of the title, and many articles can be marked with the words "(multi-picture)" or "multi-picture:" or "group picture:".
F, hot news topics with follow-up reports can be marked as "follow-up of' so-and-so event'".
G, try to avoid abbreviations in the title. Such as the United States, Britain and Russia.
Internal periodical editor
I. Job Requirements:
1, edit:
A is responsible for editing the company's internal magazines;
B can independently plan manuscript collection;
C works hard, has strong reading ability, and can revise and proofread manuscripts.
2. Design:
Skilled operation of Photoshop and Coreldrawg software (required);
B can independently complete the layout design of internal magazines and daily POP posters and picture books.
C active creative thinking and keen sense of fashion;
D has some experience in following up the printing of publications.
3. Web art:
A can independently complete the website background processing and related picture design;
B is responsible for editing the company website.
C has experience in website design and art design.
Second, the job responsibilities and requirements:
1, bachelor degree or above in art design or related major; Familiar with magazine industry;
2. Cooperate with the editor-in-chief of enterprise journals.
3. Dedication, responsibility, diligence and initiative;
4. Skillful use of all kinds of design software, with excellent artistic skills;
5. Strong creativity and good visual communication awareness of print media;
6. Have a strong interest in the field of magazines and periodicals, and be familiar with trends, hot topics and lifestyles.
7. Mainly carry out media advertising design such as advertising design and product packaging design; Collect and sort out the company's product pictures and other materials that can skillfully use Photoshop, CorelDraw, Illustrator, 3DMax, FLASH, Dreamweaver and other software to design web pages.
Book editor
I. Requirements:
1. Good writing skills, experience in book editing, Chinese major is preferred.
2. Creative thinking, quick acceptance, honesty and willingness to work.
3. Teaching assistant editors and professional book editors need certain professional knowledge.
4. Have a certain level of computer operation, use some drawing and text editing tools, and be familiar with the network.
Second, the basic rules of book editing:
1, editing is not a simple technical activity, it has its own rules. Editology is an independent discipline. It is necessary to summarize and explore its regularity in editing practice such as topic selection, contribution collection, manuscript review, processing and arrangement, and overall design, so as to guide practical activities. Editors should have extensive knowledge and professionalism, master at least one foreign language, and constantly learn and absorb new knowledge to meet the needs of modern editing work. Editorial work is not only an individual's work, it is a combination of individual and collective enthusiasm and creativity, and every achievement embodies the collective wisdom. Editors should co-author and publish high-quality and efficient books. Editors should sincerely serve readers, keep close contact with readers, be proficient in using computers, master electronic knowledge, know how to use all kinds of software, and pay attention to studying and solving new situations and problems in the application of high technology in editing work.
gather information
Information is the source of topic selection. Collect the editing and publishing information of domestic and foreign peers, relevant scientific research, writings and authors, book sales information of our agency and peers, social survey and statistical data information, excellent book editing and publishing information, experts' evaluation of our published books and readers' demand information. In short, all the information needed for editing work should be collected, stored and supplemented in time, and a relatively complete editing and publishing information base should be gradually formed.
Choose a theme
The topic selection is the conception and planning of the book to be published, and it is the result of refining, concentrating and sublimating the information. The topic selection should not only include the topic selection, but also the basis of the proposal. It is the basic duty of editors at all levels to actively plan the topic selection. The topic selection must be demonstrated and approved. The formulation of annual and long-term topic selection plan is a process of repeatedly forming * * * knowledge from top to bottom, including new book plan, reprint plan and reprint plan.
take advice
Solicitation is a planned, purposeful and organized work, and the topic selection plan is supplemented, modified and implemented through solicitation. You should be prepared for soliciting contributions. Know the topic and the audience's requirements in advance, and then ask the author for his advice. It is also necessary to choose a good author, define the specific writing requirements and the framework of the manuscript, and finally write the manuscript clearly, and the manuscript surface should be neat. After signing a publishing contract and the manuscript is accepted for publication by the publishing house, a book publishing contract shall be signed in accordance with the provisions of the Copyright Law.
Step 5 review the manuscript
From the perspective of publishing specialty, the contents of the manuscript are reviewed from the outside to the inside, from the shallow to the deep, and comprehensively and repeatedly. Review is a comprehensive review of the overall quality of the manuscript, which aims to make a basic evaluation of the manuscript, decide whether to accept it or not, and put forward suggestions for revision on the basis of revision. The assessors adhere to the three-level assessment system, that is, preliminary examination, review and final examination. Only after repeated reading by many people can we deepen our understanding and judge the authenticity of the manuscript. When reviewing manuscripts, we should pay attention to politics, discover and actively support works with academic originality, artistic innovation, courage to explore and give full play to the original spirit. We should grasp the manuscript as a whole and adopt the methods of comparison, analysis, synthesis and induction. Peer review opinions should have more in-depth analysis and discussion, with publishing professionalism. For the manuscript that needs to be rejected and revised, the opinions should be fully reflected to the author, and both the revision opinions and the author's opinions should be recorded in writing for reference and filing during processing and sorting. With the authorization of the author, the responsible editor can modify the manuscript, but major modifications must be approved by the author. Manuscripts that fail to meet the publishing requirements after review or rejection should be rejected in an appropriate way according to different situations. If there is a publishing contract, a certain fee shall be paid according to the contract.
6. Processing and finishing
There are some problems in content and style. If the manuscript decided to be adopted after examination needs to be modified, corrected, modified, added or deleted, it must be approved by the author. Processing and sorting should strictly abide by the relevant national standards, such as GB 3252-92 "China Book Names Pinyin Spelling Method" and so on. Chapter, chapter, section, item level and style need to be unified and standardized. Check people, facts, time and quotations. Check language, punctuation, logical reasoning, illustrations, tables, symbols, units of measurement, references, notes, indexes and other auxiliary texts. The problems found and corrected in the process of processing and sorting should be recorded in the record table to avoid missing and wrong corrections, and to facilitate the accumulation of information and summary of experience as the basis for assessment.
7. Design the book as a whole
The overall design should have the overall conception and scheme, using artistic techniques such as image, pattern and color, and advanced scientific and technological means and materials.
8. Press release
The basic requirement of news release is "unity, clarity and finality". "Qi" refers to all parts of a manuscript, including manuscripts, drawings and words. , are issued at one time. "Clear", that is, the specifications of the manuscript paper are unified, and the language and text specifications are clear and distinguishable. "Fixed", that is, the manuscript should be finalized, and no major additions, deletions or modifications should be made to the proof. If there is no omission, it will be sent to the author for review after re-inspection. Items of the release list, such as title, author (editor, author, translator), etc. , should be clearly filled in item by item, and signed by the responsible editor, reviewer and final reviewer respectively.
9. proofreading
Proofreading can't change the manuscript, only ask questions, please edit and study. Eliminate typographical errors by proofreading similarities and differences, prevent manuscript errors by proofreading right and wrong, and adhere to the proofreading system of "three proofreading and one reading". A manuscript must be proofread by at least 2-3 people. Samples are as important as nuclear red.
10. Quality inspection
Check the machine samples. Before the book is printed, organize a special person to check the cover and text, and check the sample books before batch binding. The printing factory should bind the sample books, send them to the publishing house for inspection, and then print and bind them in batches.
1 1. Publicity and comments of books
Book publishing is not the end of editing. Only when books are recognized by readers, consciously buy and read books, and draw beneficial spiritual nutrition from them, can their social and economic benefits be realized. After the book is published, we should pay attention to the feedback from academia, distribution departments, libraries and readers, and solicit opinions, including positive opinions and criticisms, through forums, interviews and book sales.
12. Editing work
The editor-in-chief is the organizer and manager of editing work. It is necessary to co-ordinate the editing, printing and distribution of the author's works, and the arrangement, storage and utilization of books and archives.
Magazine editor
I. Knowledge requirements:
Understand software and hardware related knowledge, market conditions and industry trends, and have some knowledge of Chinese editing.
1. Mainstream magazines should have profound writing skills and professional editing knowledge. Political sensitivity, market awareness and trend awareness should also be known.
2. Fashion magazines should conform to readers' taste for non-mainstream writing, and whether they have something to watch and whether they have gimmicks is crucial.
3. In professional magazines, you should have the knowledge of each major and the ability to explore. To understand the professional knowledge of typesetting, printing, distribution, advertising, etc., master computer skills such as word, some professional word processing software, and the methods and skills of online search.
newspaper editor
I. Requirements:
1 Higher theoretical and policy level
2 Skilled business ability
3 Strict work style
The spirit of being an unsung hero.
Second, the basic literacy and ability of newspaper editors
1, theoretical literacy
Cognitive theory. As an editor, when dealing with manuscripts and organizing reports, we should pay attention to treating problems with an objective development perspective, follow the law of things' development, and gradually deepen reports, so as to fully reflect the nature and development trend of objective things and give full play to the correct role of public opinion guidance.
B policy theory. Newspaper is a kind of news information carrier, and the policy level of newspaper owners often plays a decisive role in the social effect of information dissemination. Therefore, it is very important for editors to grasp the policy changes in time and strengthen the cultivation of policy theory during the reporting process.
C professional theory. Newspaper editors should be very familiar with the relevant professional theories in their own reporting fields, so that there will be no problems in reporting.
2. Knowledge cultivation
A newspaper is an encyclopedia. Without profound knowledge, you will hit a wall everywhere. The expansion of knowledge can be started from two aspects: first, horizontal learning, from domestic to international; One is vertical, from ancient times to reading. To deepen knowledge cultivation, we should not only study at ordinary times, but also pay attention to mastering modern knowledge tools.
3. Professional ethics training
Newspaper editors should be diligent, willing and dedicated. Newspaper editors are "gatekeepers" and have great responsibilities to society and readers. Editors should follow specific professional codes of conduct when getting along with people and society. 199 1 the first plenary meeting of the fourth Council of the All-China Journalists Association adopted the Code of Professional Ethics for Journalists in China, which is an important measure to strengthen journalists' self-discipline.
Third, the professional ability of newspaper editors.
1. Information ability refers to the ability of newspaper editors to actively accept information. Obtaining information is the premise of editing decision. Some information is very important, such as social information, industry information and information from readers.
2. Discriminatory ability refers to the ability of newspaper editors to quickly and accurately judge the reporting value of news facts. For example, whether the appraisal information truly, comprehensively and accurately reflects the original appearance of objective things; Distinguish whether news is what readers want to know, and even predict the social effect of news reports; It is also necessary to identify whether the timing of news release is appropriate.
3. Innovation ability refers to the ability of newspaper editors to break through traditional thinking and innovate editing business. Every business of editing, from newspaper planning and report planning to manuscript preparation and edition compilation, is creative labor.
4. Organizational ability refers to the ability of newspaper editors to organize reports and news talents. Newspaper editors are the organizers of news reports. They complete the preparation of manuscripts by arranging, organizing, arranging and coordinating interviews with journalists and collecting manuscripts from journalists and writers in social service departments. Therefore, whether they have good organizational skills is related to the success or failure of editing work.
5. Writing ability refers to the writing ability of newspaper editors to write and modify manuscripts. Newspaper editors have to deal with and revise a large number of manuscripts every day, and also make headlines and distribute speeches, which requires editors to have a high level of writing.
6. The application ability of modern technology and tools. Modern science and technology can help people save manpower and material resources. Newspaper editing is a challenging job, which requires relevant personnel to constantly learn new knowledge and technology, and constantly enrich and improve themselves.
journalist
I. Occupational characteristics:
Journalists have important social responsibilities. Journalists' work (mainly through interviews) is a professional behavior and a social investigation activity to obtain news. In-depth interviews are political and policy activities; Secondly, it is the basic means to obtain news, and it is a special investigation restricted by the nature of journalism. It selects facts with propaganda value and news value to spread to the society.
Second, the professional quality:
1, pay attention to observation, be good at thinking, and grasp the essence of things through phenomena.
2, race against time, grab the prescription.
3. Abide by professional ethics and maintain the truth of news.
Journalists should not only have the vision of politicians, the ability of social activists, rich knowledge, certain professional skills and other basic qualities, but also have the spirit of daring to face difficulties and the style of down-to-earth and in-depth reporting.
Understand financial knowledge, financial wisdom, language ability and network wisdom. If you are a newcomer, you can quickly imitate, learn, absorb, get rid of the old and welcome the new, make a new cocoon, and parachute into an unfamiliar field or even a region, so that you can "meet each other late" and quickly get rid of the fog of strange situations and blend into the atmosphere; If you are a qualified person, you can quickly blend and weave on the new platform, and you can maximize your qualifications into resources and kinetic energy on the new platform.
Third, we need related self-cultivation.
1, style accomplishment
Including the cultivation of ideological style and work style. Journalists are required to have a certain level of party and state policies, a strong sense of professionalism and responsibility. In practice, we should cultivate a work style that goes deep into reality, the masses and life, and blend in with the broad masses of the people.
2. Knowledge cultivation
It is necessary to effectively open up interview channels, smoothly reach people from all walks of life, improve the efficiency of interview activities, well satisfy the audience's thirst for knowledge, improve the prestige and taste of the media, avoid common-sense mistakes, ensure the accuracy of news reports to a certain extent, and improve journalists' comprehensive analysis ability and writing ability on various things. Including three aspects: theoretical knowledge cultivation, journalists of different classes or professions can not avoid political stance, political direction, and what methodology to use to know, understand the world and analyze things. Professional knowledge training, including news interview, news writing, communication and other professional knowledge. The cultivation of relevant basic knowledge. Journalists are a miscellaneous family. They should not only know some necessary natural science knowledge, but also know literature, psychology, humanities and social sciences.
3. Professional ethics training
First, adhere to the truth and respect the facts.
B, don't cheat, don't give in to any social evil forces.
C, modest and prudent, guard against arrogance and rashness.
D, it is to go deep into reality and observe the people's feelings. Fourth, respect each other, learn from each other and promote each other.
E, that is, put yourself in the right position and do not seek personal gain.
F, skills training. Cultivate and exercise the skills of being familiar with dialects and dialects, master foreign language skills, skillfully operate modern office supplies, photography and camera equipment, and drive various means of transportation.
art editor
A, occupation introduction:
1, an art engineer, refers to web art at present, and refers to being proficient in network languages such as CSS/HTML/JAVASCRIPT, and familiar with various graphic design software, such as PHOTOSHOP, FLASH, Illustrator, etc.
2. Artistic work in movies and various theatrical performances, including the design, selection and production of scenery, props and costumes.
3. Artists are generally divided into graphic artists and web artists.
Graphic artists use Fireworks or Photoshop to design graphic appearance.
Web artists use Dreamwerver and other web editing software to make the designed scheme into HTML static web files. Artists are required to use CSS and DIV technology.
Second, the professional requirements:
1, with good artistic skills and creative ability;
2. Familiar with graphic design software such as Photoshop, Illustrator, flash, CAD and 3Dmax.
3. Excellent aesthetic feeling, active and innovative thinking and profound artistic design skills.
Periodical editor
A, professional requirements:
In particular, periodical editors need to strengthen the following four kinds of consciousness:
1, feature orientation consciousness. Creating the distinctive advantages of publications in content, personality and style, which are not easy to be imitated, replaced and surpassed by others, is the core of the consciousness of characteristic positioning.
2. The reader's consciousness. Editors should properly intervene in publishing according to the needs and interests of target readers, and pay special attention to the establishment of readers' information base, so as to know readers' reading needs at any time, carefully analyze their reading tendency and answer relevant questions raised by readers in time.
3 planning awareness
A, do a good job in planning the content of the topic. We should quickly touch the rhythm of life, understand the details of the situation, perceive the changes in fashion, and convey the information that readers should know and want to know to readers with clear themes and concentrated content through novel topics. B, pay attention to publicity and promotion planning.
C, pay attention to editing and reading interactive planning.
D, enhance planning awareness, improve planning ability, be good at taking advantage of the situation, build momentum, use the situation, create strength, turn weakness into strength, and make advantages better and stronger with the help of some existing advantages of publications.
E, aesthetic consciousness. Editors should cultivate readers' consciousness, make a good choice of cultural information to meet readers' needs, and meet the needs of readers' spiritual and cultural life at a higher level and in a higher sense through the selection, integration and processing of relevant cultural information in editing work.
word edit
I. Overview of occupation
The main duty of a text editor is to edit and typeset manuscripts. A good article needs the unique topic selection of the text editor, the finishing touch of the text editor, and patient and meticulous examination.
Second, the occupation sketch
1, work content:
A. Organize and make an appointment for relevant manuscripts;
B, finishing, modifying and polishing the manuscript or materials;
C. be responsible for proofreading and reviewing manuscripts or materials;
D, arrange the layout position of the manuscript;
E, establish a good cooperative relationship with the authors and cultivate their own team of authors;
Read letters from readers and collect their opinions and suggestions.
2. Career development path:
Text editing is a popular profession in recent years, and all kinds of publishing houses need text editing, which is in great demand. Text editors of news media usually work from night to early morning, which requires employees to accept this schedule. Text editors can be developed not only by journalists and other news professionals, but also by translators. Usually, a text editor has the following career development paths:
Path 1: Being familiar with the business and accumulating certain experience, you can develop into a senior editor or editor-in-chief;
Path 2: If the text editor has keen insight and strong logical analysis ability, he can develop into a news commentator;
Path 3: A text editor can develop into a columnist if he has rich life experience or good writing style.
news editor
I. Contents of editing work:
1, news editing is the process of identifying, collecting, processing and making news information.
2. News editing mainly consists of two parts: interview and editing.
3. News interview is a special kind of investigation and study.
4. News interview is a kind of investigation and research, an activity with purpose, organization, planning and specific tasks, which requires a conscious understanding of objective things.
Second, the basic nature of news interview: investigating and studying objective things. The main duty of an editor is to control politics, facts, knowledge and technology.
Three, four characteristics of news editing:
1, the position should be correct.
2, the amount of information should be large
3, the processability is better
4. Rapid spread
Iv. reporting institution:
1. Work content: news media organizations grasp and coordinate the overall situation of a period or a stage or a special topic, define the reporting scale, deploy the reporting power, decide the reporting form, design the layout, etc.
2, to determine the declaration ideas and guidelines to grasp two basis:
First, the policy of newspaper editing
B, social needs in a specific period
3. The report organization is divided into three stages:
A. Organization and deployment stage: Organize and deploy in-depth understanding, visit, investigation and research on social behavior activities with the method of organizational behavior.
B, implementation and promotion stage
C. Closing summary stage: joint reporting: the same manuscript is concentrated, and similar situations in different places are reflected at the same time, forming a larger reporting scale, receiving good communication effects and expanding the influence of the media. Coverage of important meetings: organizing centralized coverage: organizing large-length, multi-length manuscripts to focus on a certain page for intensive coverage in a short time. Series of reports: sort out all the side articles, integrate reports from different angles, and expand the depth and breadth of reports.
Planning editor
A, what is planning editor:
Planning editor is a kind of editing profession and the core of publishing house or book company. Understand the general trend and pattern of publishing industry market. Plan topics and design products according to the general trend of market demand.
2. Work content: Analyze the book market, propose a topic, and then make a detailed book planning case through careful analysis and market research. The planning scope includes: market research, information collection, topic design, topic value, author selection, manuscript organization, manuscript review, word processing, cover making, layout design, reader positioning, market forecast, benefit budget, publicity and promotion, distribution strategy, etc.
Second, the planning editor's ability and quality requirements:
Planning editorial team should be the essence of publishing talents in academic level, working ability and ideological level, and must meet the following quality requirements:
1. Planning editors usually have profound professional knowledge, extensive knowledge and knowledge of international practices and regulations.
2. Strong market research, planning, design, public relations, negotiation and organizational management skills; 3. More than two years of editing experience, and have a more accurate grasp of the industry situation and the needs of readers at different levels; Has rich publishing information resources.
3. Have profound cultural accomplishment, extensive reading interest, unique sensibility and aesthetic vision, high understanding, social responsibility and dedication/.
4. Give full play to the subjective initiative of editors, have a high degree of professionalism and enthusiasm, and improve their professional quality.
5. Strengthen the study of theory and practice. We should not only learn the theory from books, but also learn from practice, learn more from the advantages of other news organizations in planning and turn them into our own skills.
6, adhere to the principle of fact first. Plan from the theme and form of the report, and don't distort the angle and change the facts at will.
7. Strengthen the scientificity and predictability of planning.
8. Planning editors should constantly seek the innovative road of "no one has me, people have me new, people are new and I am good".
Annotation editor
First of all, comment on the editing work:
1, responsible for writing news and related comments.
2. Be responsible for the daily real-time news update of the comment channel, grasp the importance of the manuscript, and make corresponding home page and channel page recommendation.
3. Update and special production of the content of the comment channel.
4. Comment on the planning and organization of relevant programs and activities, and develop and maintain the editors of experts and scholars' resources.
2. The ability requirements of comment editor:
1. Have an in-depth understanding of major events and social hot issues at home and abroad and have their own unique opinions;
2. Have a strong theoretical level, solid writing skills, good external communication skills and academic resources;
3. Be able to deeply integrate hot news that people pay attention to, and have the ability to grasp news sensitivity and policy orientation, including series reports and special reports.
4. Analyze the hot news of the day from your own unique perspective and create profound and sharp comments.
5. Plan news topics and organize related activities in combination with the community.
6. Grasp the latest industry trends, and analyze the planning and operation strategies of network news channels.
7. For online review editors, we should skillfully use DW, PS and other software to make special topics.
8. Pay attention to teamwork, have collective professionalism, and be able to complete the tasks assigned by the leaders well.
9. Comment editors should reveal the essence of problems by observing social phenomena, summarizing laws and analyzing problems, point out the ideas and ways to solve problems as much as possible, and shoulder the mission of intervening in real life, drumming for justice and ultimately promoting social civilization and progress. To ensure the correct orientation, we must be news-oriented, ideological, new in perspective and targeted.
10. Explain the title. Vivid language and clear views. Only by reflecting the most newsworthy elements such as people, places and events can we attract netizens to read and achieve good communication results.