The new packaging of Nongfu Spring has been well received in our dealer survey, and the three products also have their own characteristics.
One of the new products: Nongfu Spring glass bottle high-end mineral water
High-end water is a hot concept in recent years. Usually, the market will define high-end water by whether it is expensive or not, but Nongfu Spring totally disagrees with the method of distinguishing by price.
At the meeting, Zhong proposed three characteristics of high-end water: scarce natural water source, natural and balanced mineral element content, and profound natural or humanistic cultural connotation.
In Nongfu Spring's view, the first two points are endowed by nature, and the third point needs human efforts. In order to make the products full of aesthetic feeling and cultural added value, Nongfu Spring spent three years inviting five top international design companies to design, and finally selected the packaging design after 58 drafts.
In fact, as early as June 20 12, Nongfu Spring had already received a favorite design draft, but it was difficult to put it into reality because of the bottle-making and printing technology at that time. Nongfu Spring is unwilling to lower its requirements, so it looks for a new design company. But after two years of comparison, I finally felt it was a pity to give up the original plan, so I came back.
There are eight packaging styles for this product. The main pattern of the bottle is selected from the species unique to Changbai Mountain, such as Dongbei Tiger, Chinese merganser and Korean pine. On the side of the pattern, the words "Changbai Mountain has known 58 species of national key protected animals, and the Siberian tiger belongs to the national first-class protected animals" are written, which reveals a strong atmosphere of ecological and humanistic care.
The second new product: Nongfu Spring natural drinking water (suitable for infants)
In recent years, there are more and more baby aquatic products abroad, which have become essential products for scientific parenting. The latest baby water developed by Nongfu Spring was also launched at this conference. Prior to this, there was no bottled water product specially designed for infants to drink and prepare formula food directly in China.
Different from ordinary drinking water, infant water has stricter requirements on mineral element content and microbial control. Usually, water with high mineral content or without mineral elements is not suitable for infants to drink. In addition, the requirement for commercial sterility of baby water was not listed as an indicator in all bottled water in China.
All the above is nonsense, so I won't describe it much. Just look at the picture. It is said that this is the world's top aseptic production packaging!
The third new product: Nongfu Spring student mineral water
Twenty years ago, Nongfu Spring introduced sports cover packaging, which was warmly welcomed by children. The slogan "Don't make such noise in class" is impressive.
In order to commemorate this product full of childlike interest 20 years ago, Nongfu Spring launched an upgraded version of the sports cover: natural mineral water for students.
In order to give teenagers a better consumption experience, Nongfu Spring has designed a bottle cap that can be opened and closed with one hand. There is a patented valve in the bottle cap that only opens under pressure. When the lid is opened, ordinary tumbling and inversion will not let water out, which is very suitable for children.
In addition, Nongfu Spring also invited famous British illustrators to draw a set of imaginative labels to show the four seasons of Changbai Mountain, namely, spring, summer, autumn and winter. The whole design is full of innocence, just like the natural world of Changbai Mountain imagined by children.
The Ministry of Education informs the investigation results of illustrations in teaching materials! How to avoid this kind of thing from happening again? The education department reported the problem of textbook illustrations, and announced the final investigation results and processing results. I believe everyone knows something about illustrations in teaching materials. The whole illustration is very ugly and affects everyone. The education department said that in this incident, 27 dereliction of duty personnel were held accountable because their deployment was not comprehensive and thorough, and their understanding of the function of textbook speakers was not in place, which led to this kind of thing.
The relevant departments ordered the People's Education Publishing House to carry out rectification, and gave it to informed criticism. The Party Secretary and President of the People's Education Publishing House were also given a serious warning and disciplinary action. Like the editor, and all the staff involved in this matter, were given disciplinary action. The illustrations in the PEP textbook have all been redrawn. There are three main problems in this textbook illustration. The first problem is that it doesn't look good and make people feel positive, which may affect children's aesthetics and fail to reflect the positive image of children in China. The second is that they are not serious enough. Some illustrations are wrong and will have a very serious guiding effect.
The third is that it is not detailed and accurate enough, which will arouse people's reverie and make people misunderstand. Secondly, there are some pornographic pictures in illustrations, which will also affect children's mental health. The relevant departments said that in late May 2022, the work of redrawing the illustrations of primary school mathematics textbooks was completed, and they said that they would choose to arrange everything in place before the start of school in September 2022, which would not affect the children's start of school.
If you want to avoid this kind of thing from happening again, you should severely punish the relevant personnel, but the basic score is actually not enough, because the impact this time is really great, and the whole picture can be said to be ridiculous. Textbooks are things that students use every day, and the illustrations in textbooks will also affect their mental health, especially for some younger children.
The Ministry of Education informs the survey results of illustrations in teaching materials! How on earth did you solve this problem? Textbook illustrations, which have attracted much attention from the society, have made new achievements because some authors are not standardized when they do not abide by the system illustrations. Twenty-seven dereliction of duty personnel were held accountable and thought that their personnel did not respect the opinions of readers. It is the fault of the insider that the problems existing in the illustrations are not seriously investigated and rectified in time. Only by means of punishment can others better understand how to treat this matter and must be severely punished. The Ministry of Education's deployment of supplementary illustrations of national primary and secondary school textbooks to re-enter the campus will definitely make people shine.
A survey by the Ministry of Education found that there was a transfer of economic benefits between Wu Yong and Lv Jingren, the authors of People's Education Society, which led to such a big mistake in books. The Ministry of Education has decided not to hire your cover designer, Wu Yong, and will definitely choose someone else. Because some illustrations have ugly characters and poor mental outlook, what children want to see is the image of sunshine. Taking advantage of this negative influence will lead to a wrong guidance for children and will do great harm to children.
The Ministry of Education has issued a document to ensure that the books for the new semester in September 2022 will reach the students, and the third party will strictly select the drawing team. People's Education Society extensively solicited the opinions of artists and educators, hoping to create a brand-new set of teaching materials. China's style and sense of the times should be reflected in the new teaching for students, so that children can feel full of positive energy. Because the closer to life, the more different children feel.
Generally speaking, the Ministry of Education must take this as an example, and such terrible things can't happen again. Every book must be strictly examined when it is published, and it must be stopped if there is anything bad. Because children are very good at imitating when they are young, if they have been imitating things in books, they must have a bad personality. When painting, we must ask experts from all walks of life to revise it according to their opinions, revise it regularly, and constantly improve the teaching materials.