(1) The opposite rule (6) replaces the rule.
(2) Joint Rule (7) Substitution Rule
(3) Size Rule (8) Imitation Rule
(4) Exception rule (9) Horizontal rule
(5) Set rule (10) fixed number rule
Improved ideas or ideas are not readily available, and can only be inspired after proper training and a period of thinking, especially some excellent ideas can only be obtained after countless failures, modifications and experiments.
There are similar habits and experiences in life. If the watch hanging on the left wrist suddenly stops hanging or is switched to the right hand, it will still look at the left hand habitually and intuitively, and when it finds that it is not on the left wrist, it will begin to know that it is time to look at the right wrist. In this way, human beings have the conservative action to keep their habits and the will to pursue continuous progress and positive reform. Therefore, it is very important to find suitable development and application between the two, especially to break through the habit. And getting creative improvement is not only a matter of speaking, listening and watching, but also a matter of learning.
In the company, we can often see that some people seem to be able to constantly put forward some suggestions for improvement. On the contrary, if others say they don't write, they don't write. For the former, we can ask them to publish some inspiring experiences, while for the latter, we should give them proper training to cultivate their inspiration and creativity. If you just ask for suggestions for improvement without training, it's like trying to fish a fish out of a tree. In order to help you create creativity, we have collected some practical experiences to improve creativity and summarized them into ten creative thinking rules, all of which are the crystallization of many experts' rich experience and can provide readers with tips to improve.
Contrary rule
What if the current way is reversed? Internal and external interchange, inversion, work interchange, operation sequence inversion, from left to right to right.
Example: Look at the picture below. What is this?
What you see in the white part is a vase. In the dark part, you can see a touching scene of a couple's face-to-face silence. Trying to think about the same thing in the opposite way will get different results. Except for cause and effect, most things have their opposite sides. Therefore, standing in the opposite position, we can often get many useful ideas. Ask yourself a lot of negative questions, such as:
What would happen if you replaced it with negation? What is the opposite? How about a different direction? What happens when it's reversed?
Reversed plot is a common term in Hollywood. Here, all the facts are upside down. What appears in the film is not the scene where dogs bite, but the scene where people bite dogs.
Five-five method
Playwrights got a lot of inspiration from this upside-down idea. Still the same sentence, "What effect will it have if it is expressed in reverse?" This is one of the common strokes used by humorous writers. Irony is a critical skill, different from ridicule and satire, and it is a clever way to express one's views. When commenting on products. You should think: how about putting it straight and turning it upside down? According to this idea, a fur dealer makes a trademark. He still sews the upside-down logo on the sweater coat. This can not only help him distinguish his coat from others', but more importantly, when the coat is hung on the back of the chair, he can clearly see the name of the trademark without turning it upside down.
When studying new lighting methods, American Singular Company thought about what would happen if the light shone from the bottom up instead of from the top down. As a result, a new lighting device that can illuminate the dining table was invented. This kind of lighting equipment is in the floor, and the light bulb is completely invisible. The light passes through the small hole in the table and reaches the mirror on the ceiling. The mirror reflects soft light and illuminates the desktop.
Trade union rules
Break down each basic part and try another combination, will it have unexpected effects?
What is the effect of combining different people into a group? How do clothes and accessories match best? What if meaning, color, movement, hearing, smell and form are broken down and reorganized? For example, a chicken seller usually divides a chicken into several parts and sells its feet, wings, head and drumsticks to people in need. Everyone likes it. For example: "Miaomiao Eggs", try to combine the following Miaomiao eggs into different shapes. Breaking this Miaomiao egg into the above different details and then trying to combine these details in different ways can create many different interesting shapes, as shown in the following page.
Size rule
Change the size, shape, etc. And see how its influence will become? According to this principle, many ideas can be generated.
If something is added, what is removed, or is it longer, shorter, higher, lower, bigger and smaller, can it be different?
Can you make some or all of them smaller? Without affecting the quality or price? And the efficiency can be improved. Is this project too big? Is it too big? Is it too heavy? Can it be reshaped?
Exception rule
Distinguish between what happens frequently and what happens by accident. It is enough to control the unexpected situation with the principle of exception management. Instead of managing things that often happen in the same way.
Are many work reports really necessary in our workplace? Can it only be managed under exceptional circumstances?
Positioning ruler
Trying to combine things from different companies can increase users' functions and effects? Can you combine these ideas? What is the purpose of combination? How about combining all kinds of substances? What material can it be combined with? How about replacing it with alloy?
The principle that climbers consider is that the lighter the things they want to carry, the better, and the more things they want to carry to meet the needs of various field events. Therefore, in this contradictory situation, many special tools, such as can openers, knives, saws, bottle openers, files, scissors and other necessities, must be combined and called treasure knives to achieve the above two contradictory purposes. Generally speaking, this kind of "collection" is a good way to improve things that don't happen often, but if it is a tool that needs to be used frequently, we must consider adopting a single-purpose design method to give full play to the advantages of specialization and the best efficiency.
Replacement rule
Would it be better to change the order? What should be added at the back.
If we change the form, order, progress, cause and effect, we will have different views.
Drivers are most afraid of not driving into the lane when turning. When the car arrives at the intersection, it will be known that they have occupied other people's left-turn lane, blocked traffic, been scolded by others, and even given a red ticket by the traffic police. The main reason is that the driver failed to find the sign indicating the direction early, because the traditional Chinese characters are written from top to bottom and the driving direction is from bottom to top, so when the car understands the meaning of the sign, it will be too late to reach the intersection. These difficulties can be overcome if the instructions on the pavement are written from the bottom up and the order is changed. Now you can see many such signs of improving writing style, which are the best examples of the application of replacement rules. Canteen can sometimes achieve good results by changing the order of food configuration. For example, most people think that dessert should be left last. In fact, if dessert ranks first, sales will be better.
Substitution rule
What will be the result of considering other ways to replace the existing ones?
Can people, things, machines and ways be replaced? Can waste materials and wastes be used? Can you exchange it for a cheaper and simpler one? Look for substitutes with the same function.
In the past, the praise for the heroes of the national army was to find some substitutes under difficult circumstances to replace the original weapons and equipment. The most famous alternative example is the Akimi experiment. In order to find out whether the crown is made of pure gold, he thought hard and finally adopted a method that can help original thinking, entered the bathroom and soaked it in water. Then he thought: when the body enters the water, you can let the water spray out of the bathtub, and the sprayed water is equal to the volume of the body. Then, if you put the crown in water, measure the volume of the gushing water, and compare it with the known weight of gold, you can know whether the crown is doped with silver. Later, he used this method to determine various metals.
Imitation rule
Imitation is the best catalyst for creation. By thinking with reference to existing things, it is easy to trigger new ideas.
What is similar to this? Can't you borrow other opinions? Was there no such thing in the past? Can't we follow suit?
Football is another form of rugby. Some epoch-making inventions of mankind were created by countless scientists who first observed the phenomena of all things in nature and imitated their behaviors.
Imitation is not the ultimate goal, but the source of creativity inspired by imitation. In many cases, creativity is used in its original form. For example, after the establishment of this month's book club, this month's other fruits, this month's dinner, this month's interest has mushroomed. For another example, after the singer Hong Ronghong became famous with the song "A Little Umbrella", there was a similar song "A Little suitcase", which was expressed by "A ……", which impressed everyone deeply.
Give full play to your own associative power, think horizontally, and break through the binding of tradition and habit.
Fixed number rule
Institutionalizing what often happens can create many difficulties in simplification and improve efficiency.
Example: McDonald's fast food restaurant → fixed menu, few items to choose from;
Chinese restaurant → the waiter must go forward → the waiter and other orders can improve efficiency. Therefore, under the same unit area, we can know that the number of customers served by McDonald's fast food restaurants is far greater than that of traditional restaurants in China. Therefore, we can get good results by dealing with the changeable and immutable things separately.