The first mode is called buying and selling mode.
The trading model is what our traditional WeChat business has been doing. First, we distribute goods and then sell them. The goods on this floor were sold under pressure, but in the end we didn't sell much. Maybe we can earn more money from the agent and then collect the money.
So at this time, what we earn is the money of the product. We rely on this product to spread layer by layer. Even sometimes, our products are of little value. We may earn the threshold fee for your agent through a product, and finally the goods will not move, so this WeChat business will encounter a big bottleneck. This is the first mode, called the buying and selling mode.
The second mode is called service mode.
Compared with the transaction model, this service model has been upgraded a little. First, it is a transaction. After the transaction is completed, we will start to provide services, then we will continue to trade at this time, and finally we will continue to provide services.
At this time, we earn money for service, so this time will be longer than ours, but I regret that many of us who do WeChat business have not even achieved this model because there is no service at all.
The third mode is called platform mode.
How to play platform mode? First, we have to experience it. First, we have to experience it. We may not want to make a lot of money at first. At the beginning, we let each other experience through a product and a service. After the experience, understand some deep needs of each other through interaction.
We built a platform for each other, and finally we enjoyed a reward together, so we made a lot of money at this time. I didn't make money in the early stage, so I let each other experience interaction by opening the entrance at the beginning.
Dig through some deep needs to make money together, and let the other party let your customers, your partners and even your fans come to this platform to make money with you, so this is called platform mode.
Extended data
The sales models commonly used in WeChat business are as follows:
1. Establish an official WeChat account, promote fan growth through brand promotion, and popularize product advantages through public promotion.
2. Introduce the product advantages from the media and emphasize the customer experience with strong sense of substitution.
3. Establish micro stores, shopping malls, etc. On the wechat side.
4. Small-scale peer-to-peer marketing products through WeChat friends circle.
future trend
Wechat business has gone through the stages of speed, product, team and brand. Next, it will develop towards the trend of building a complete WeChat business ecosystem, forming a complete business closed loop, and the upper, middle and lower reaches will cooperate and promote each other;
Upstream: supply chain → manufacturing industry
Midstream: brand company → operating TP on behalf of others.
Downstream: agents → entrepreneurs → consumers;
Wechat business model
Wechat business = consumer+disseminator+server+entrepreneur.
Baidu Encyclopedia-WeChat business