I. Analysis
Observing the calculation formula, we can know that when calculating the operating net profit rate, we need to know the data values of net profit and operating income before we can calculate it. Among them, the operating income mainly includes the main business income and other business income, while the net profit is determined by the total profit and income tax, and the total profit is calculated by subtracting the operating cost from the operating income.
It is also affected by factors such as investment income and non-operating income and expenditure. Operating income is inversely proportional to operating net profit rate, and net profit is directly proportional to operating net profit rate. Therefore, if an enterprise wants to make a profit, it must pay attention to controlling costs while expanding its operating income, so as to improve its profitability.
Second, a brief analysis of the net operating profit rate
Operating net profit rate refers to the ratio of net profit to operating income, which reflects the ability of enterprise operating income to create net profit. Net operating profit rate is the ultimate profit index of enterprise sales. The higher the ratio, the stronger the profitability of the enterprise.
Calculation formula of net profit rate:
1, profit = store sales * net interest rate.
Simply put: profit = sales quota * (net profit/net sales income * 100%). In other words, it is necessary to consider whether the store participates in activities or the cost of promotion, and then the product of net income and sales quota is the total profit of the store.
2. Profit = number of people buying goods in the store * customer unit price * net profit.
It can be seen from this formula that the profit of the store and the number of people buying the store are directly related to the unit price and cost of Taobao customers, so the promotion and operation must be carried out reasonably according to the profit space of the store.
For example, when using Taobao training, don't blindly pursue the highest bidding ranking and ignore the cost issue, so as to obtain high profits within a reasonable range.
3. Profit = promotion display * promotion conversion rate.
Taobao promotion is something that every business needs to implement, so its profit should also be grasped and understood. The so-called promotion profit is the total gross profit minus the promotion expenses.