1. Print advertisements: including print advertisements and print advertisements. Print advertisements include newspaper advertisements, magazine advertisements, book advertisements, poster advertisements, flyer advertisements, product catalogues and organizational introductions. Printing and painting advertisements include wall advertisements, street sign advertisements, tool advertisements, packaging advertisements and calendar advertisements.
2. Electronic advertisements: mainly include radio advertisements, television advertisements, movie advertisements, computer network advertisements, electronic display screen advertisements, neon lamp advertisements, etc.
3. physical advertising: It mainly includes physical advertising, window advertisement and gift advertisement.
(2) Classify places according to advertisements.
1. On-site sales advertisement: refers to the advertisement set inside and outside the sales place. Including window advertisements, shelf display advertisements, indoor and outdoor colorful flag advertisements, cartoon advertisements, giant commodity advertisements, etc.
2. Non-sales place advertising: refers to all forms of advertising that exist outside the sales place.
(3) Classification according to advertising content
1. Commercial advertising: Commercial advertising is the most common form of advertising, and it is also the key object of advertising theory research. Commercial advertisements aim at selling commodities and provide consumers with commodity information.
2. Cultural advertisements: advertisements that spread science, culture, education, sports, press and publication, etc.
3. Social advertisements refer to advertisements that provide social services. For example: social welfare, medical care, social insurance, marriage, missing persons, loss reporting, recruitment, house change, etc.
4. Government announcement: refers to the announcement issued by government departments, and also has the function of advertising. For example, public information released by public security, transportation, courts, finance, taxation, industry and commerce, health and other departments.