In April of 20 14, after talent flow, market baptism and rebirth, Ruyi Xinxin Book Company quickly accelerated the cooperation process of the integration of books and film and television content industries, and achieved multiple breakthroughs and rapid and accurate positioning in the multi-screen era under the pattern of competition, looting, chaos and unscrupulous publishing resources! Pay attention to the consistent publishing purpose of "both market and excellent products", adhere to the publishing concept of "reading and sharing stories, selling well and spreading value", and strive to make books one by one, from best-selling to classic! We will continue to maintain the four characteristics of "accurate topic selection, elegant appearance, advanced marketing, and film and television linkage", and consolidate and establish the content systems of three product lines: youth literature (focusing on girls' department, the former is 12- 16-year-old girls, and the latter is 16-33 years old) and popular literature. Gradually form four sub-brands: Good Reading, One Light Year and Movie Star Books, and so on.

In the next three to five years, Ruyi Xinxin Book Company will introduce a new publishing cooperation policy, strengthen the construction of book, film and television talent reserve and content reserve, and implement the joining mechanism of "book, film and television double signing authors" and "celebrity studio". Good integrity and reputation in the industry will gradually attract well-known writers and first-line bestsellers to join. Taking youth literature and popular literature and art as two wings, we will consolidate the product line and strive to operate all-round and full copyright (books, movies, online dramas, mobile games, overseas exports, etc.) for the author. ) in order to maximize the benefits for the author! Strengthen and attach importance to the copyright transformation mechanism of own products and agency products (digital copyright and film and television copyright). Relying on the strength background of the Group, Ruyi Xinxin Company has formed a strategic cooperative relationship with Ruyi Film, initiated a multi-dimensional and in-depth cooperation mode of book and film linkage in the industry, and is committed to becoming a global book and film interconnection brand organization and a famous novel and story content brand company in the industry!