(1) search engine registration
According to the survey, netizens mainly find new websites through search engines, so it is very necessary to register in famous search engines, and registration in search engines is generally free.
(2) establish contact
Establishing links with different sites can shorten the distance between web pages and improve the probability of sites being visited. In general, there are several ways to establish a link:
① Apply for the link on the industry website. If the website belongs to some different commercial organizations and these organizations have member websites, you should apply for linking to these member websites in time.
② Apply for interactive links. Look for complementary websites and ask them to provide interactive links (especially free links to the website, if any). Set up a separate page for links to other sites, so that customers who just came in through the front door will not sneak into other sites through the back door in the blink of an eye.
③ Apply for a link at the business link site. Especially when the website provides free services, you can apply for links to many small businesses on the network. As long as the site can provide free things, it can attract many sites to establish links for you. When looking for a link partner, first search for places that may provide links for the website, and then send an email to the owner or supervisor of the website, telling them the name, website address and 200-word short description of the website that can be linked.
(3) Send email
The sending cost of e-mail is very low, and many websites use e-mail to promote their websites. When using e-mail to promote websites, the first task is to collect e-mail addresses. In order to prevent sending some offensive emails, you should be very careful when collecting email addresses. Generally, you can use the feedback function of the website to record the email address of users who are willing to accept emails. Another method is to rent some mailing lists that are willing to accept e-mail. These mailing lists are generally collected by some companies that provide free services.
(4) Release news
Keep abreast of news events (such as the development of new business) and send such news to your industry website and print media regularly. Promote websites on bulletin boards and newsgroups. The Internet enables people with the same professional interests to form thousands of highly targeted bulletin boards and newsgroups. A better way is to join these discussions and let the "signature file" at the end of the email play a propaganda role.
(5) Providing free services.
Providing free resources is expensive in time and energy, but its effect in increasing website traffic can be rewarded. It should be noted that the free services provided should be closely related to the products sold, so that the attracted visitors can also become good business targets. You can also hold a prize contest online, because people always like free things. If there is a prize contest or lottery on the website, it will generate a lot of traffic.
(6) Publish online advertisements
It is an effective way to promote websites by using online advertisements. The cheaper way is to join an advertising exchange organization. After joining different sites, they will display advertisements at different sites and promote each other. Another way is to buy advertising columns on suitable websites and publish online advertisements.
(7) Using traditional propaganda media
It is also a common method to use traditional propaganda media to attract tourists to the website. For example, some famous Internet companies have published advertisements in traditional media. These media include direct mail, classified display advertisements and so on. For small industrial enterprises, this method is more effective. You should make sure that all kinds of cards, stationery, brochures and literary works have the company's website.