Bar business plan model Ben I, theme
Second, the market background
Third, the status quo analysis
The pursuit of elegant style is by no means a deafening disco. What we want is suitable lighting, music suitable for the atmosphere, or laughter, or Kan Kan's conversation, or whispering, and we will never allow others to disturb us.
1 romance, melting in the legendary love holy land of the university.
2. The concise and lively modern style combines details and humanization.
Combined with campus activities, we can expand the derivative aspects of our school culture in a wider scope.
Regularly carry out special theme activities (theme evenings, ball games, live performances by campus bands, etc.). )
Let college students fully participate in bar management.
6. Implement the cumulative consumption and re-consumption system, and provide sometimes limited coupons.
Implement membership system, establish member clubs, recruit members according to a certain amount of consumption, and carry out activities irregularly.
8. Time-sharing management system
Fourth, media selection.
Verb (short for verb) plan
An analysis of the market prospect of intransitive verbs
Seven, the effect evaluation price
Preliminary planning case of campus bar;
order
As a place of leisure and entertainment, under the background of the rapid development of social and cultural life, its development momentum and potential are enormous. More and more people understand and like this mode of relaxing in a lively atmosphere, and the bar industry is gradually maturing while being accepted by the public.
It is open to the customers in the bar. There is no explicit regulation to restrict college students from going to bars.
The bar itself has different selling points, either free or elegant. For college students, the characteristic it adapts to is culture. This does not mean that it should be as full of knowledge as a school library. Culture is one of the elements that make up a bar. The management theme and mode of bar design for college students, to some extent, stems from the campus culture of colleges and universities, and is tailor-made for college students. Campus bar? .
The first part bar
1.2 commercial purpose
Bar core values:? What is the poetic dwelling place that college students are looking for?
The core goal of bar:? Work hard for the ideal of * *?
Bar tenet:? Every time you come, you can give people a different feeling?
1.3 Bar theme
Bar name: (Adapt to campus culture, have a healthy image, and it is best to win prizes on campus)
Bar theme:
Love, freedom, tolerance
(looking for love, looking for self-defense, just to find a tolerance)
Except the most basic? Freedom? Besides this essential element, what else can there be? Love? ,? Tolerance? These more humanistic and campus elements are the theme.
1.4 Geographical location
In the southern district, about 7 kilometers away from Fusui County, Guangxi City Vocational College (inside or outside to be determined) is located in the education park, next to some newly-built houses and some nearby small mountain villages (according to reliable information, many universities will move here in the next few years). It has a profound cultural atmosphere and mountain village characteristics. Consumer groups are mainly students, taking into account residents in nearby areas. As this is a newly-built area and an area to be built, the remaining market space is large. Because there are not many students at present, there are fewer businesses to stay in. But in the long run, this market has great potential and it is easier to enter and occupy the market. The location of the bar is initially set in the new residential area outside the school (about 100 from the school gate).
1.5 development strategy
Initial stage (first school year)
In Fusui South District (near the college), the bar market is still in the early stage of development, and other leisure venues are mainly small restaurants, supermarkets and Internet cafes. The main competitors of bars belong to industry competitors. Therefore, the strategy is to let students make the bar an important part of leisure and entertainment, establish their own brand, occupy the vacant market of the bar, occupy a certain share of the leisure market, initially accumulate some capital and recover some initial investment. Bars enter the market and gradually establish and establish the image of bars.
Implement public relations and advertising strategies in an all-round way on campus
1 initially form consciousness in students' minds and determine their own market.
2 Enhance the image of the bar.
After occupying a certain market, adopt the strategy of expanding business scope.
1.6 management system
Bar nature: partnership enterprise
Organizational form: at the beginning of the establishment of the bar, it is planned to conduct bar affairs in the form of two partners and one client.
1.7 personnel arrangement
The bar to be built belongs to a partnership. In order to facilitate the operation and management of bars, the system of separation of bar ownership and management rights is implemented. The manager of the bar is determined by the partners through consultation. Two partners and a customer are responsible for internal affairs, foreign affairs and goods supply respectively. The bar will also employ 1 to 2 full-time employees (mainly those who have experience in bar operation and service) and more than 3 part-time employees (mainly students who work on campus and have poor families).
The responsibility of each person in charge
Person in charge of foreign affairs: as the day booking foreman, do a good job in employee recruitment and training, be responsible for public relations, advertising, market development, external contact and invite some guests.
Butler is responsible for: as the night shift foreman, responsible for the management of the bar, dealing with some daily affairs and emergencies of the bar.
Supply person in charge: purchase the goods needed by the bar, master the bar inventory, be responsible for contacting suppliers and do a good job in daily financial management.
1.8 business strategy
Management strategy of highlighting campus atmosphere
Establish fixed contact with some communities on campus and jointly carry out some campus activities. (Top Ten Singers and other activities)
Invite campus bands, singers and dancers to perform in the bar.
Provide preferential prices for class or club group activities.
Theme management strategy
Break the traditional bar management concept, and locate a theme at a fixed cycle time every week to make customers feel fresh every time they go to the bar.
(It depends on sundays every week. For example, Monday is music space, Tuesday is film and television appreciation, and Sunday is freedom day. . )
Full operation
Bars are operated at night and can be rented to classes or clubs for collective activities during the day. Some classic events can also be broadcast live.
The second part is marketing planning.
2. 1 strategic content
2. 1. 1 task book
Gradually form a healthy, free, tolerant and positive bar culture, and introduce the bar culture of colleges and universities into campus culture to make it an indispensable part;
We can't do the best products and services, but we will provide the most satisfactory results;
Make employees form a sense of belonging to the bar.
2. 1.2 bar target
Market positioning: to become one of the main leaders of leisure industry in Fusui South District.
Public image: organize activities in cooperation with campus groups (or sponsors) to help them solve financial problems and carry out publicity and other forms. Form a healthy public image in the school.
Service: form a smooth service plan.
Innovation: respond quickly and sensitively to the changes of existing and potential customers' needs.
Employees: create a service-oriented and employee-oriented working environment and ensure fair wages and working conditions for all employees.
2.2 Investigation of the situation
1 social and cultural environment:
While people's material life has been greatly improved, the spiritual life that follows is also pursuing qualitative improvement. With the establishment of our school, various cultures are pouring in. Various cultural life is increasingly accepted by students. The long-term survival of college students in the increasingly tense social environment leads them to find a relaxing environment and place. This provides a huge market for the development of bar industry.
2 competitive threats:
Our main means of competition is to lower commodity prices, demand higher products and services or more services, and profit from the opposition between competitors. Because the main customers of school bars are students, and the consumption level of students is relatively low, our bargaining space is small. Because of the geographical location and cultural atmosphere of the school bar, our bargaining power must be very strong.
3。 Consumer analysis
According to preliminary statistics, it is estimated that there will be about 4000 to 5000 students in our college at the beginning of the semester. Consumers are mainly students. With the improvement of college students' living conditions and the increase of consumption, if the bar is aimed at students, it is necessary to reduce the consumption level to the level that students can bear.
Own characteristics
1 romance, melting in the legendary love holy land of the university.
2. The concise and lively modern style combines details and humanization.
Combined with campus activities, we can expand the derivative aspects of our school culture in a wider scope.
Regularly carry out special theme activities (theme evenings, ball games, live performances by campus bands, etc.). )
Let college students fully participate in bar management.
6. Implement the system of cumulative consumption and re-consumption, and provide coupons that are sometimes restricted.
Implement membership system, establish member clubs, recruit members according to a certain amount of consumption, and carry out activities irregularly.
8. Time-sharing management system
cost leadership strategy
The construction of Fusui South District is still in the initial construction stage, the traffic is still in the development stage, and the merchants only stay in a part, so the competition for renting shops is not very strong, and the price of rental houses is relatively cheap.
The bar can be located on the second floor, which saves the rental cost.
From my own point of view, college students now prefer the simple and lively design style of bars, which can reduce the cost in decoration.
Characteristic advantage strategy
1 Campus Bar itself exists on campus, and some resources on campus can be used. Invite some talented people in the school to perform appropriately.
In large-scale sports games or ball games, you can provide free places to watch the ball and attract certain consumers.
Organize some activities jointly with the school student union or community.
2.3.2 Marketing mix
First, the marketing purpose
Taking products and services, advertising and price strategy as the main means;
In order to attract some social consumers with the theme of campus life memory, it is necessary to quickly establish popularity in Fusui South District and publicize it appropriately in Fusui County.
Second, the product
University Bar, mainly aimed at the consumption and distribution of college students around us, creatively launched entertainment and leisure services tailored for young students to meet the entertainment consumption needs of college students in our school.
At the same time, the bar mainly provides intangible products and tangible products, which are determined according to the consumption situation of students, so as to keep the service and products in the middle and low grade without losing the high grade. The theme and concept of the bar are reflected through the service.
In view of this situation, our service products can adopt circular strategy.
A. At the start-up stage, in order to make the services provided by the bar accepted by the target customers as soon as possible and shorten the time of market launch, our bar should adopt the strategy of rapid penetration as soon as possible, attract the attention of the target customers with low prices and high promotions, and quickly open the student market.
B. Infiltrate the existing market in the growth period, actively explore the potential market, and further improve and improve the service level and quality. According to the needs of target customers, develop new service products to provide more convenient, fast and thoughtful services for target customers.
C. Consolidate and improve the existing market in the mature stage, actively use the existing popularity, adopt offensive strategies, extend the service market, extend from providing single services to operating services of other products, and realize product diversification. At the same time, strengthen publicity.
D. Assess the situation in the declining stage, make use of competitive advantages, make diversified investments and operations, integrate existing products at the same time, and withdraw from the market when necessary.
Third, the price
pricing objectives
The pricing goal of this bar is to gain appropriate market share, expand the market and strive for profit maximization. The price of bars should be different from that of social bars, and the price grades should be distinguished. College students often adopt a low-price strategy to stimulate consumer demand with small profits but quick turnover.
(1) The bar is for young people, aiming at their romantic, fashionable and inexpensive consumption psychology, so the price should not be too high.
(2) after occupying a certain consumer market, small-scale operation can be formed and high profits can be obtained at low cost.
Pricing orientation
A leisure service provided by bar for students is based on three factors that affect pricing, namely, cost, demand and competition, combined with the consumption psychology of target customers. The bar gave up the pursuit? Huge profits? In the short-term market behavior, the cost-oriented pricing method is adopted, that is, cost plus reasonable profit. This method is simple and clear, which is beneficial for bars to obtain average profits from long-term and stable sales growth.
Verb (abbreviation of verb) marketing communication
The main purpose of communication is to get the support of various relationships, so as to better carry out sales activities. Communication needs to establish good relations with college students' unions and societies, and carry out publicity activities in schools from time to time.
Service environment of intransitive verbs
design motif
Simple and romantic
The concise and lively layout embodies the free and modern sense of environment, and creates a romantic and relaxed atmosphere by using lighting, tone and other links. Casual details reflect humanistic characteristics.
Part III Financial Analysis
At the initial stage of the enterprise, it is estimated that * * * will need 80,000 yuan, of which 60,000 yuan will be invested in fixed assets in the early stage, mainly used for bar opening and decoration, and 20,000 yuan will be used as working capital for commodity procurement, personnel salaries, water and electricity charges, etc.
?
The preliminary investment of the bar business plan includes the business contract and other relevant documents, the scale of the bar, the degree of decoration, the facilities in the venue, lighting and acoustics, and all the electrical appliances needed by the bar. After opening, about 40% of the total investment is needed to maintain the normal operation of the bar.
1. Business processes required in the early stage:
According to the normal procedure, the liquor business license, business license and related documents are obtained through the departments of fire protection, culture, industry and commerce, health, public security and taxation, so as to make the bar operate normally.
2, market positioning and market research:
According to the current public market survey, we should define the quality of bars, focus on what projects, and plan the grades of bars to cater to the views of modern consumer groups. According to the situation of Wuhan bars, there are mainly two types-1.Bars: the consumers are mostly young people (about 20 years old), mainly foreign wine, and the consumption varies (more than 400- 1000 yuan). The business hours are from 9: 00 pm to 2: 00 am every day. 2. Disco: Night shows are the main venue, with different consumer groups (between 20 and 40 years old), mainly based on the number of rooms in the whole venue and other consumption of the venue, with relatively high consumption (between 800 and 3,000 yuan), and the business hours are from 9: 00 pm to 7: 00 am every day. Therefore, for the current market economy, investment in gold bars is small, and the investment risk is also small after half a year. For the current market, opening a good bar is much better than the stability of a disco. Large discos have a large investment, a slow start and a much slower income than bars. After a certain initial investment, we should be practical in expanding the site or transforming the project.
3. Site selection:
The area and location of the bar are very important to the later business of the bar. When choosing a lot, it is necessary to make relevant investigations on the flow of people around it and the surrounding residential areas. The prosperity of the lot, its impact on the surrounding area, the size of the area, and the surrounding buildings and facilities should be reported in a comprehensive and planned way.
5. Decoration:
Decoration features: you can introduce a specialized design company, or find a unique person to make a detailed plan for the decoration of the bar, and then synthesize opinions from all sides to choose the best plan. Nowadays, the mass market is similar, but the acoustics, lighting and venue area are different. Therefore, the original style is processed and improved to cater to the public's taste, so that the bar has its own business model and special projects.
6. Staff recruitment and training:
At the beginning of the project, relevant personnel were recruited, trained and tried out. Personnel required for the whole bar: administrative manager (1), lobby manager (2), marketing director (2), planning (2), entertainment director (1), purchasing manager (1), financial director (1) and accountant (2).
7. Design of equipment and wine list required by the bar:
In the medium-term project, the relevant departments will make plans to purchase the bar equipment needed for the venue. Submit the list of items needed by each department to the superior department for review every day, and the purchasing department will submit it to the warehouse for safekeeping after purchasing. On the basis of synthesizing the opinions of planning reports of various departments, make detailed wine information and make a practical wine list for improvement and classification.
8. The duties of the bar staff and the management mode of the bar:
(1) Subordinate management level (step-by-step management): the superior plans and manages the subordinates, and the subordinates should obey the work guidance of the superior and try their best to complete the tasks assigned by the superior.
(2) Mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.
(3) Create a collective atmosphere: it is necessary to let subordinates feel the strict discipline of the bar, but also care about employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.
(4) Fair treatment, equal treatment, from each according to his ability, give full play to his talents.
(5) Department Settings and Responsibilities
Executive Director: Responsible for coordinating and managing the work of all departments in the store, urging employees to work and accepting the supervision of superiors.
Work content: supervise the work of all departments and employees, stimulate their enthusiasm for work, listen to their opinions, make comprehensive decisions on the operation of each work, reflect their opinions and requirements upwards, and pass on the work required by superiors downwards.
Main responsibilities:
1. Handling related to arrival and departure of personnel
2. Collection, archiving and management of all kinds of personnel data, and management of employee files.
3. Employee leave, leave report, attendance, audit and statistical report.
4. Staff attendance, supervision and salary accounting
5. Discipline inspection of all work in the bar.
6. Take notes for each meeting.
7. Record the vip experience in the bar for the next reception.
8. Coordinate the contact between this department and other departments.
Personnel assessment: conduct a fair assessment of employees and management from four aspects: morality (moral cultivation), ability (professional knowledge level, innovation ability), diligence (cooperation, responsibility, enterprising, discipline, attendance) and performance (work efficiency, work quality), and provide employee assessment and management performance assessment with bonus and other reward systems.
(6) Accounting department
Implement strict financial management. The means to control profit and loss is to audit the subjects in Weekly and Monthly Reports. Audit contents include sales, number of customers, average consumption of customers, cash surplus or shortage, cash register operation errors, losses, other business items, food raw material prices, etc. The profit and loss reflected in "Weekly Report" and "Monthly Report" are accumulated by the actual data of days and hours, and the recorded data are not allowed to have any big discrepancy.
Only 0. 1% error is allowed for cash overflow and shortage.
The error rate of cash register operation is only allowed to be 0.6%, and the loss caused shall not exceed 0.3%.
Income: wine income, food income, food discount, beverage income, beverage discount, minimum consumption, etc.
Operating income plan:
1). Determine the attendance rate and reception number.
2). Confirm per capita consumption
3). Prepare the operating income plan.
Management objectives of the Finance Department:
Pursuing profit maximization, maximizing investment objectives and satisfying internal interests.
1). Accounting Office:
(1) Customer consumption settlement
(2) Settle bills, payments and bills of each shift every day, and prepare corresponding business statements.
2). Cashier's Office:
(1) Collect, sort out and check the cash receipts and transfer notes of the cashier at the bar and send them to the bank.
(2) Pay cash for reimbursement accounts of all departments in the bar, and issue various payment fees.
(3) Handling settlement matters with banks, handling related settlement matters, and managing the income and expenditure of bank accounts.
(4) Prepare all kinds of petty cash, and supervise and manage the use of petty cash.