That is, the editor puts forward the idea of publishing. Simply put, the following factors need to be considered here: the actual situation of the publishing house, the publishing direction, professional knowledge, distribution channels and so on. The "wind direction" of the book market, what "wind" has passed, what "wind" is blowing now, what "wind" may be blown next, and so on. To put it bluntly, it is to master the situation and target readers of similar books; The operability of topic selection includes the difficulty of soliciting contributions, publishing time limit, editing and processing, distribution channel compatibility, publicity and marketing, etc. Then, make a topic planning report, including why to make such a book, the market situation of similar books, the author's situation, market expectations, the characteristics of the manuscript, the binding form, marketing strategy, and some also include the summary, outline and sample chapter of the manuscript. Only when the topic is really mature, feasible and has a good market prospect can we enter the next operation through the topic discussion of the publishing house.

Step 2 collect manuscripts

This is the first step from fantasy to practice. There are many ways to assemble contributions. Traditional publishing basically depends on editors' contacts, so editors are required to have strong social skills and be diligent, that is, they often travel to various societies, forums, pen meetings and so on. Get to know more authors; Call and write to the author more, strengthen contact with the author, and expand the author team and network. Therefore, the traditional way of soliciting contributions is often that editors make a good report on topic planning, and then find suitable authors from their own author resources, or meet new authors according to the needs of the manuscript. Therefore, traditional publishing is mostly "contractual" in nature.

Now, the way of editing has changed a lot, because with the network, the contact between editors and authors is more convenient, and a large number of manuscripts also appear on the network platform. Many editors have completely become searchers. As long as they are immersed in the Internet or directly linked to websites, they can get a lot of information and manuscripts.

Step 3 review the manuscript

After getting the manuscript, read it through first to judge whether it conforms to the design idea of the topic and whether it has publishing value. PASS, for example, enters the preliminary review, that is, the responsible editor reviews the manuscript according to the publishing norms, including politics, ideology, publishing norms (layout style, etc.). ) and language (logic, writing, punctuation, etc. If the manuscript is of high level, the editor will save a little effort. If the manuscript is poor, it depends on what the editor does. A responsible editor will specifically point out all the problems in the manuscript and then give it back to the author for revision. Sometimes, after the author repeatedly corrects the bad places, the editor will do it himself with the author's consent-I have done this many times. So editors often call themselves "the job of getting married for others".

The regular publishing house is a "three-review and three-proofreading system". After the first trial, the editor-in-chief shall go through the publishing procedures, and then submit the manuscript and review comments to the second trial (editor-in-chief or deputy editor-in-chief or editor with senior titles or above). After the second trial, submit the manuscript and two peer review opinions to the third trial (editor-in-chief, deputy editor-in-chief or editor with senior titles or above). After the third trial is passed, the manuscript will be submitted to the typesetting company for typesetting, and then it will enter the proofreading link. The first proofreading is usually to proofread the difference between the proof from the typesetting company and the original (because traditional printing is typesetting with type, which is easy to make mistakes), and then the proofreading will be returned to the responsible editor. After the editor confirms the questions raised by proofreading, he will return to the typesetting company for correction, secondary proofreading, or "comparison" and then hand them over to the editor. Then return it to the editor in charge, return it to the typesetting company for correction after confirmation, print the proofs and films, the editor goes through the printing procedures, and go to the publishing department to prepare for printing.

4. Binding

An editor is a trader in the whole process of a book. Generally speaking, after the first trial, Art editor will be contacted to make a cover. Art editor will design this book according to the requirements of the responsible editor and related materials. After the design is completed, the editor will confirm and the editor is very satisfied. Art editor will complete the layout and then release the film.

Layout design, in traditional publishing, layout design is generally completed by publishers, and it is also necessary for responsible editors to put forward requirements and finally accept them. But now, the overall layout design will be left to Art editor or even the responsible editor to do it himself-I often do.

Step 5 go to press

After the cover and text are all in order, they should be handed over to the publishing department, including paper and technology. This should have been determined in the process, and the publishing department will send the printing sheet to the printing factory. After the book is published, the responsible editor will also check the sample book, write the manuscript fee to the author and send the sample book.

6. Marketing

This scale can be large or small, depending on actual needs.

Small marketing may only need to send book reviews in the media or online after the book is published, and provide some written materials to the distribution department, book publishing yearbook and so on.

Sometimes, large-scale marketing begins to operate before the manuscript enters the process, such as creating momentum in the early stage and creating news events. , to the book after the publication of the author's signing, distribution, promotion and so on. There are too many means here.

7. Editing workload

I brought it up separately because I want everyone to understand how much work an editor has to do in a year. In the previous "review", it was actually a brief introduction to the publishing process, but in fact, there are still many trivial tasks I haven't had time to say. Therefore, if a book operates normally, it will take at least two or three months according to the standard speed of the publishing house. And this refers to the ordinary version of the book. If we do big marketing as mentioned later, it may take up more energy of editors. A publishing house, the general editor should publish at least three books of this edition a year, or have bestsellers, which can reach the profit index of the publishing house. Therefore, editing this job seems to be a non-work job, but in fact, there is no free time all year round.

It is getting late. Write these first when you think about it, and then add them later when you think about it.