Authors: He Ying, Zhang Lijuan
Editor: Chen Lei \ Tang Yinxing
ISBN: 978-7-03-033652- 1
Isuno :B-02 19.438+005438+0
Release date: 20 12-4- 1
Pricing: 38?
Book Introduction
Focusing on the characteristics of overall professional image-building, this book systematically expounds the basic knowledge and skills of makeup, hairstyle, clothing, manners and language construction. This book is clear in concept, concise and to the point, clear in structural level, illustrated with pictures and texts, broad in self-restraint and strong in operability. On the basis of a large number of easy-to-understand theoretical explanations, corresponding training projects are designed for each knowledge point, and task-driven teaching mode is adopted to guide students to master relevant knowledge and skills and better adapt to future work. Through the study of this book, students can have a comprehensive and systematic understanding and cognition of the shaping of professional image.
This book can be used as a basic quality teaching book for various service majors in higher vocational colleges, and can also be used as a reference for the training of employees in related majors.
Book catalogue:
Project 1 cosmetic shaping? 1
Task 1. 1 Basic knowledge and application of color? 1
1. 1. 1 color formation 2
1. 1.2 Attribute 3 of color
1. 1.3 mixed color 4
1. 1.4 color awareness 5
Task 1.2 Selection and application of cosmetics and tools? 1 1
1.2. 1 classification of commonly used cosmetics 1 1
1.2.2 Common cosmetics and usage 12
1.2.3 Common cosmetic tools 17
Task 1.3 basic makeup? 23
1.3. 1 makeup basics 23
1.3.2 the relationship between makeup and lighting 24
1.3.3 Steps and methods of basic makeup 26
1.3.4 Basic methods of professional makeup 29
Task 1.4 face and makeup? 34
1.4. 1 features of standard plane type 34
1.4.2 characteristics of different faces 35
1.4.3 Correction of different surfaces 36
Task 1.5 Part Breakdown Makeup? 38
1.5. 1 makeup methods for different eyebrows 38
1.5.2 cosmetic methods for different eye types 40
1.5.3 cosmetic methods for different nose types 42
1.5.4 makeup methods for different lip types 44
1.5.5 makeup methods for different facial blushes 45
Task 1.6 natural makeup? 50
1.6. 1 Basic knowledge of natural makeup 50
1.6.2 Create a perfect base makeup 5 1
1.6.3 Perfect natural beauty makeup modeling skills 53
Task 1.7 professional makeup? Fifty-six
1.7. 1 Basic knowledge of professional makeup 57
1.7.2 Create a dignified and capable professional makeup 57
The second hairstyle design? 6 1
Task 2. 1 basic hair care? 6 1
2. 1. 1 physiological phenomena of hair 62
2. 1.2 hair care 62
2. 1.3 Correct shampooing 64
Task 2.2 Face and hairstyle? 67
2.2. 1 different head types 68
2.2.2 Key points of hairstyle correction for different faces 68
Task 2.3 Basic professional hairstyle? 7 1
2.3. 1 Several hairstyles for office women 72
2.3.2 Two Common Dishes 73
The third item of clothing shaping? 75
Task 3. 1 clothing color and skin color? 75
3. 1. 1 clothing color? 76
3. 1.2 basic rules of clothing color matching 77
3. 1.3 Clothing color matching 78
Task 3.2 How to wear professional clothes? 8 1
3.2. 1 men's professional wear 8 1
3.2.2 Professional Women's Wear 85
3.2.3 Professional Dress Principles
3.2.4 Dress requirements for flight attendant uniforms 90
Task 3.3 Clothing details shaping? 92
The fourth etiquette shaping? 99
Task 4. 1 station? 99
4. 1. 1 standard posture 100
4. 1.2 Standing posture suitable for different occasions 100
4. 1.3 different gender service positions 100
Task 4.2 Sitting posture? 103
4.2. 1 standard sitting posture 104
4.2.2 Sitting posture suitable for different occasions 104
4.2.3 Essentials of Sitting in Different Sexes 104
4.2.4 Attitude Essentials of Seating and Leaving Seats 106
Task 4.3 Walking? 107
4.3. Posture requirements of1standard 108
4.3.2 etiquette points of different genders 108
4.3.3 Etiquette requirements for different clothes 109.
Task 4.4 Gestures and expressions? 1 1 1
4.4. 1 Gestures in interpersonal communication11/
4.4.2 Gestures in Service 1 12
4.4.3 Guiding gestures in different scenes 1 13
Charming smile 1 14
Task 4.5 interpersonal distance? 1 16
4.5. 1 Factors determining interpersonal distance 1 17
4.5.2 Four distances of interpersonal communication 1 18
4.5.3 Gazing area 120
Project 5 Language Shaping? 123
Task 5. 1 sound shaping? 123
5. 1. 1 Basic standard of "sound beauty"? 124
5. 1.2 Scientific Vocal Training Method 125
5. 1.3 common mistakes and their correction 130
Task 5.2 Shaping the expressive force of language? 136
5.2. 1 language expressive features 137
5.2.2 Basic elements of language expression 137
5.2.3 Basic requirements of language expression 139
5.2.4 The target requirement of language expression training is 140.
5.2.5 Language expression ability 143
5.2.6 Three levels of language expression training 146
Reference materials? 15 1 1