For example, if the whole variety is put on the shelves, the return rate is the lowest and the payment to the publishing house is the fastest. It is precisely because of these advantages that the publishing house gave Dangdang the lowest purchase discount, and Dangdang also had a competitive price advantage. The data shows that, including the sales business of platform books, the total number of Dangdang books SKUs reached 4 million, including 654.38+000-2 million foreign literature and 654.38+000 million self-operated books SKUs.
In the category of books, Dangdang occupies more than 50% of the online market share, and books not only lead with 43.5% of the market share. Dangdang's book order conversion rate is as high as 25%, much higher than the industry average of 7%, which means that every four people browse Dangdang, an order will be generated. There are many ways to be the first in book retailing.