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More important than knowledge is knowledge.
Starting a business from the media is the employment choice of many people at present, but whether it is done well or not and whether it can persist is something that several people are happy about. Two of my friends, one of whom traveled widely, resigned from his hometown institution when he was young and went to Guangzhou for three years. Later, he got married in Shenzhen and set up his own cultural and creative company, which was a craze.

There is also a friend who likes to work from the media, but he can't bear the work at hand and feels that he can't stand the hardships of working hard in big cities. So, he went to Guangzhou, returned to his hometown, and continued to do his old job, leading a low salary and complaining.

Why is this happening? Some people say that it is due to personality, while others say that it is indeed different in frustration tolerance. However, the biggest reason is that their knowledge is different.

A person's knowledge determines his cognition, and cognition determines his wealth, and wealth can determine a person's fate in many cases. Conversely, the fastest way to improve cognition is to improve knowledge. In short, knowledge is knowledge about the world. How can we effectively increase our knowledge? Wu Jun, an investor in Silicon Valley and winner of the National Golden Book Award, wrote the book Knowledge, which gave us five ways to improve our knowledge.

Knowledge is an interesting book different from other books. The author presents his own life experience and the experiences of other outstanding people around him to readers in a bright and wise way, which provides us with a unique perspective. One of the most advocated viewpoints is to be a lifelong learner.

If you want to achieve something in your life, you should not only have a clear goal, but also become a lifelong learner. In recent years, the slogan of lifelong learning has become louder and louder, and this concept has been increasingly recognized by the whole people.

You will find that there are more and more people working silently around you. I once paid attention to a master of self-discipline For more than 400 days in a row, he got up at 4 o'clock every day to exercise, study and write, and then went to work as usual during the day. This high degree of self-discipline is the basic element of almost all lifelong learners.

If you want to be a lifelong learner, start with a high degree of self-discipline!

Breaking up is a hot word in recent years, but it is difficult for many people to fully implement it. Why? Because I have an obsession in my heart. Give up, give up what? Many times it is an old object with emotional connection with the past. Even if you don't use it for many years, it feels like a needle in the sea. It's very comforting to see it.

Believe it or not, you can see such "old objects" in many old houses in rural areas and even in some families in cities. Some are old jars with pickles, some are rags at the bottom of the wardrobe, and sewing machines used as children. Now you can't bear to throw them away.

There is a term in psychology called loss aversion, which means that what a person loses is more emotional than what he gains. This kind of emotion will affect his handling of this matter, and his actions will lose their meaning.

In life, many of us are such people. We like shopping again and again, stuffing things at home, but seldom remember to throw out the garbage regularly, so that our home is crowded and many important things are not easy to find. Why is this happening? Because how much you want in your heart, your concentration will be divided into how many points, and your chances of success will plummet.

Therefore, giving up in time is a kind of wisdom, which will benefit you for life.

Accommodation is 4000 yuan a month, excluding the basic salary of 2500 yuan a month, but you can get a commission according to your performance. Which of these two jobs would you choose?

Maybe many people will choose the first one, and eat, live, eat and get 4000 yuan. What a worry! You know, the work itself is not simple, but an extremely complicated thing. Many people look at the price to find a job, instead of estimating their own value, and make a correct judgment on this job. This kind of cognition is the biggest source of a person trapped in the bottom of the well and limited vision.

Many inspirational books or TV series have such a plot: the protagonist struggling at the bottom has unusual resilience and vision, and is slowly and steadily recognized by all parties step by step, and finally walks out of a counter-attack road. This is the case with Shanshan in Here comes Shanshan, and so is Chris in The Pursuit of Happyness, a movie based on a real case. Their similarity is that they always have an optimistic and positive attitude and can aim at their own goals, so they finally get happiness and success.

The reason why many people can't see the value behind the price is because the value cognition is flawed and they are likely to miss the best chance of success.

Are you eager to succeed? I believe that if you ask a hundred people, they will all answer yes. Then why are there so few successful people, because most people's cognition of success only stays in the appearance of the result, automatically ignoring the enjoyment in the process and lacking the cognition of success.

Why only pay attention to the results, it is easy to make success farther and farther away from yourself? Because the essence of success is actually a state, not a result.

Maybe you will say that it is not successful for Ma Yun and Ma Hua Teng to have such a result. But how do you know that this is not the final result of their growth? What we see now is just a state of their growth. In this process, they have solved many problems, gained much growth and achieved much. This achievement often brings not only money, but also spiritual sense of value, satisfaction and gain, that is, happiness.

So always remind yourself that happiness is the goal and success is only the means.

In this book, an example told by Dr. Wu Jun is impressive. He asked: Why do Indians have more senior executives in multinational companies in the United States and around the world than in China?

One of the important reasons is that Indians' English communication ability is better than China's, while China's education pays more attention to science than literature, and many people generally lack the ability of expression and writing.

Wu Jun believes that speaking well (expressive ability) is, to a great extent, the most important basic ability for a person to achieve his goals. If the words are unclear and the article is not written neatly, it is often not your turn to spell other abilities with others. The better one's expressive ability, the greater the probability of success, and vice versa. What determines a person's expressive ability is how much you know, and these "things" depend on your knowledge.

Finally, we should learn to rely on the strength of the group, because: "Life is a river, and everyone always wants his river to be wider, deeper and longer. A little deeper, we must rely on our own practice and understanding of the world; If you want to be broader, you must do something with some like-minded people. "

Pay tribute to you who love learning and reading!