The so-called layout is how to place the index questions, picture elements and advertising language, and it is best to have a three-dimensional sense and a sense of hierarchy;

The second is the element,

Element refers to the picture on the cover. In many cases, a good picture determines the quality of the cover. In actual design, most of the pictures in the free gallery are overused, and sometimes it is necessary to look for pictures in the paid gallery.

The third is color,

With the development of personalized and fashionable life, the color of cover becomes more and more important. Generally speaking, the domestic cover design is developing towards the beautiful color system. Another skill to ensure that the color jumps out is to print with spot color ink. Spot color ink is widely used in Japan, but it is still not popular in China. After color printing, spot color ink is obviously brighter than ordinary four-color ink.

The fourth is the font,

Font is also a successful cover design. An important factor, the two words of the title, gives readers a big difference, using an ordinary genre and using a rare genre. Like elements, there is a charge for using unique fonts.

Fifth, technology,

With the development of printing industry for so many years, there are some special processes, such as UV, embossing, bronzing, blackening, punching and so on. Good at using technology can also be greatly refreshed, adding points to the cover.

Sixth, materials,

Material mainly refers to paper, and the cover of the book industry is usually coated paper. Coated paper+four-color printing is almost synonymous with low end. Due to the dull texture and feel of coated paper, more and more publishing innovators use special paper. The texture of special paper is good, and the colors are mainly white and beige, but they are varied. Special paper also has a variety of textures to choose from. When a book with a special paper cover arrives, it will have a beautiful touch.