Ke Rui career counselor case:
Zhang Ziyang is an undergraduate majoring in marketing. He has been working for two years, but he is not very satisfied with his work. He is working for the third time now. Every time he changes jobs, he always finds a job to support himself because of employment pressure. He is afraid of the feeling of not having a job. He used to be an excellent student in his class, and he did a good job in student work. His classmates all think that he should have a good development, but his work is very humble. The first one was purchased for half a year. I don't think it has anything to do with what I learned. It's very simple. In addition, the treatment was not very good, so I changed it. The second is a one-year book distribution business; At present, I am doing customer service and some market research and planning in the marketing department of an online company. The company has just started, and the industry has just come into contact. I feel that I can't do it, and the treatment is very low. I want to learn from experience, but in the end I have to feel helpless. Personally, he prefers to communicate with people, but it seems that he needs someone to take him to get started, because he feels insecure on the road of groping and problems may arise at any time. To this end, I sought help from a career counselor in Ke Rui.
Ke Rui career consultant analysis:
From the perspective of workplace planning, Zhang Ziyang participated in career orientation:
First of all, he has a good basic quality of marketing, not only has a bachelor's degree in marketing for foreign countries, but also has a cheerful and enthusiastic personality, likes to communicate with people and is good at thinking. These are the excellent qualities of an excellent marketer.
Secondly, he himself has great interest in marketing. Interest is the best teacher. If he can find a marketing job that suits him, he will take fewer detours in his career development and enter the fast lane of personal development earlier.
Third, from the development of the marketing industry, the prospects are bright. In today's global economic integration, the buyer's market holds the initiative, and excellent marketing talents will be the best candidates for enterprises to compete for.
Fourth, he is now facing the problem of how to cut into this industry. After working for two years, he didn't find a real marketing job, but he just lingered on the edge of marketing. There is no plan for professional life, blindly following the job-seeking unit.
Ke Rui, a career consultant, suggested:
Return to the industry and rebuild confidence
Zhang Ziyang worked for two years and changed three jobs, but he didn't have a good accumulation in any field. If he wants to have a good development in the marketing industry, he must make some choices now. For him, if he can find a company to be a marketing assistant or a marketing assistant, he can learn a lot of marketing experience under the guidance of an experienced superior leader. If we combine his professional knowledge with practical experience, after one or two years of training, we will certainly find a suitable career development direction.
Ke Rui expert comments:
Like Zhang Ziyang, after working for two years, many people still have not found their own career orientation. No direction, no goal, and not knowing what you are best suited to do are likely to lead you astray in the workplace. Not only do you spend more time and energy than others, but you can't get a high salary.
Accurate positioning is the unity of self-positioning and social positioning. Self-orientation is to determine who I am and what kind of personality I am. What am I born to be good at? Not good at what? Social orientation is my role orientation in society. Where should I be in the social division of labor? What role do you play? Which means what should I do? Career orientation is to ensure that I can play my role on the big stage of social division of labor. Accurate positioning comes from self-knowledge, comprehensive, systematic and objective evaluation of one's own abilities, strengths and weaknesses, and comprehensive evaluation of career orientation, interests and specialties to select the most suitable career and obtain the most suitable development direction.
With a clear workplace orientation, we can avoid detours in the process of career development. In today's society, talent competition is fierce and opportunities are fleeting. Only after positioning can we seize every opportunity in development, accept the choice of the market, and constantly improve our competitiveness according to our own goals, so that we can be more comfortable in the development of the workplace.