"Culture sets the stage, economy plays the role of opera", because in the form of "Festival" held by the national reform and opening up, "investment products have local characteristics, which promote local economic development, publicize and effectively shape the overall image of the event. "Cultural stage, economic singing opera" and "building a stage" are the formal contents of "singing opera", which is the condition, the goal and the cultural platform. Singing economic drama, so it is also called "Economic Festival". However, the complex festivals all over the country are composed of countless layers, and the expensive phenomenon of "talking about the stage and singing" is worrying. Therefore, the author puts forward some immature ideas. /& gt； Connotation of economic festivals

& lt Brand and Features

1, Connotation Economy Festival

So far, there is no unified festival in the domestic economic theory circle. Definition: Although newspapers and magazines sometimes involve a superficial glance, I think that the so-called economic festival is based on a certain range of time and space, history, culture, folk customs, unique natural landscapes, professional and industrial production and business activities, with the combination of administrative organs and trade associations as the means of operation, with the presentation of culture, art and media as the media, and gathering people is beneficial to local social and economic development, logistics and information flow.

It is characterized by economic festivals. The common characteristics of festival economy are: (1) economy. Stimulating local economic development is the ultimate goal of economic festivals, so the economic significance of economic festivals is very significant. (2) quality. The extensive participation of the masses is the basis for the vigorous development of any economic festival. What is the basis for entry and exit? (3) innovation. Spectacular and innovative thinking is an attractive economic festival, innovative vitality, but the soul of the festival. (4) local. Think of it as the charm of your own personality, local festivals, and any successful economic characteristics. (5) leisure. Constantly satisfying people's growing demand for leisure life is an important goal of economic festivals. (6) Sustainable development. How can festivals with economic characteristics continue to develop?

Second, the economic status of festivals, and lead to

1, status quo. In recent years, from East Asia to Central Asia, from big cities to small towns, from transportation hubs to remote ravines, various expositions, trade fairs, investment fairs, festivals, forums and even * * * festivals have sprung up in the vast land. In order to objectively and accurately understand the general outline of economic festivals in various countries, I read a lot of materials and visited many websites by Internet browsing. According to relevant data, all 75 prefecture-level cities are mainly concentrated in the provincial capitals of Guangdong, Zhejiang, Shandong, Jiangsu and Liaoning and their jurisdictions (including several sub-provincial cities such as Nanjing and Ningbo). ). According to the sampling survey of all 196 counties (cities) in five provinces and Zhejiang, Shandong and Jiangsu provinces, the economic festivals are as follows (see table-1). In all the 27 1 cities surveyed, in 2002 alone, 265 counties * * * held economic festivals, among which many cities and counties were in the same place and there were many festivals. Due to the 1 liter district and the two counties belonging to Ning, in 2002, international plum blossom festival, Guling osmanthus festival, Jiang Xinzhou grape festival, stone carving art festival and other economic activities were held.

Table 1 Table of Economic Festivals in Some Cities

Unit:

Sample name sample size

A sample of the festival office was made.

Provincial capital city/>; Remarks partial interest rate

& ltbr 75

83%

Including bad habits

Provincial cities and counties (cities)

74%

Including county-level cities

2. Classification. As long as you play the "Cultural Festival" with Google, there are 763,000 Internet search results. The author randomly counts 300 samples of economic festivals, which can be divided into different types.

From the organizer's point of view

Identity in China can be divided into official festivals, folk festivals and official liaison offices. 28.3% is government-run, only 15.8% is run by private individuals or enterprises, most of which are jointly run by the government and the people (or companies), and 55.9% is the so-called "the government sets up the stage and the enterprises sing the opera" (as shown in Figure-1).

Figure-1 China official liaison office, official and private economic festivals

The percentage figures can be divided into independent liaison offices and festivals, which are 28.6% and 71.4% respectively; In terms of location, this part can be divided into local part and remote part, with the percentages of 84.3% and 15.7% respectively.

The author's "named object" is the classification of image carriers. You can turn 300% of the festival economy into industrial products, such as land, natural landscape and human landscape festival 7 (Table -2). Local real estate accounts for the highest proportion, reaching 27%; Business activities are the least, only 4%. Only 17.7% of film festivals are set up with "history and culture", which shows that there are only a handful of film festivals with profound cultural connotations.

Table -2 Classification of Economic Festivals in Some Cities

(2) Intangible economic benefits. The long-term economic impact of festival activities on the economy can not be ignored. For example, at the Dalian International Fashion Festival held since 1988, a large number of domestic and foreign clothing manufacturers, merchants, designers and models will be present at each meeting, and various conferences, fashion shows, exhibitions, exhibitions and exhibitions, as well as manufacturers in related industries in the local clothing industry will provide great opportunities; Weifang City, Shandong Province successfully held the 2 1 International Kite Festival, which formed a huge local kite industry and promoted the development of related industries. As a result, the headquarters of the World Kite Federation settled in Weifang. Shanghai Tourism Festival and China Shanghai Art Festival attract millions of tourists every year, and the list is endless. A successful festival brings immeasurable social, economic and follow-up effects to the local economy. Take Nanning Folk Song Art Festival as an example. Nanning Folk Song Art Festival has 248 projects, with a total investment of 845 billion RMB. At the time of signing the contract, the actual loan was 704.3 billion yuan.

2. Festivals on economic issues.

Although many festival economies can really be loved by people and attract worldwide attention, few "festivals" have won more economic and social benefits. At present, many holiday economies are "expensive", "not worth the loss" and "throwing sesame seeds and losing watermelon". The reason for this is the following：

(1) has no characteristics and lacks innovation. China has a vast territory and rich natural resources. On the vast land, post-holiday economic activities can be seen everywhere. However, there are only a few famous brands, but there is no overly elegant state of affairs. This is the main reason for the single and consistent trend of activities in the country. In some places, organizers of economic festivals often only see the success of other people's art festivals, but ignore their own careful preparation and scientific demonstration. So they just want to do something for the camel festival, which leads to low similarity and repeated processes. It's really "coming and going in a hurry-like fog, like wind and like rain."

(2) the government-run color is too strong and lacks the mass base. The government's role in festivals is not accurate, which also restricts the economic development to a great extent. In many festivals, the local economy has shaken the government, and it is difficult for a self-oriented government to accurately judge the market demand. Economic activities must first blossom inside the wall and smell outside the wall. Only with the general participation of the masses can the source flower win, and the thermal effect of "spending thousands of miles away". But in reality, it is difficult for some people to become a heroic economic activity from the end of the opening party. They lack independent consciousness and enthusiasm. Of course, they do not belong to the intimate relationship and identity in the sense of "their own festivals". The so-called "excitement is theirs, I don't." (Moonlight on the Lotus Pond, Qing Dynasty).

(3) The cost is high, and the loss outweighs the gain. In some cities, "Festival Making" festivals have created manufacturing industries, holding more than 30 festivals every year, and hundreds of thousands of people in the county hold cultural festivals. Thousands of red lanterns have just been hung high in the county seat, exceeding 65,438+10,000 pots of flowers. What is a worker? Students suspend classes and warmly welcome more so-called "businessmen" to stop work. In some places, sensational effects are pursued unilaterally, and "comparison" is carried out: comparison ranking, comparison with well-known leaders and businesses, comparison with many special editions and many gifts in media, special events, catering reception, tourism services and competition comparison, and the production cost of music festivals is also rising steadily. How did the holiday fee come from? The so-called financial takeover, with the unit to visit small business gangs "a few small", is actually flesh and blood. Excessive economic festivals directly increase government expenditure, and after one year of sponsorship, evaluation also makes enterprises and society overwhelmed. Organs, enterprises, institutions and individuals, even village collectives and villagers, are "honored" to be allocated high-priced tickets to jointly pay for the festival. And the result? Some initial "investment agreements" have been signed instead, and there is little real investment.

According to the People's Daily reported on July 17, 2004, the State Council Poverty Alleviation Office and Development Office introduced that Comrade Liu Jian, the director of the Poverty Alleviation Office, had served as the deputy head of the Intellectual Support Forum. He believed that joining the democratic parties in 2003 did not solve the problem of poverty reduction, but increased the number by 800,000. This is not normal, because food and clothing is the first time of reform and opening up. In the bustling area around the backstage, there is a lot of money to buy beauty and "popularity", and more people are struggling on the poverty line. Although "official festival" and "mass poverty" are not exactly the same thing, this contrast is a lot of happiness.

(4) Festival market management is chaotic and lacks scientific planning. At present, economic management is still in chaos, and there is no unified planning management mechanism in the country. Why do some film festival organizers make a series of important questions about the success and how to do it? They seldom make rational perspectives and scientific decisions. People in the festival economy have not fully realized that the cultural industry has risen to this height, and many domestic economic festivals have not accurately grasped the law and lacked pertinence, which failed to promote the development of related industries, thus affecting the display of economic performance festivals.

(5) It encourages fraud and formalism. First of all, all kinds of fraud are in a semi-public secret part. In some places, it is difficult to announce the amount of any binding agreement on water turnover, because no one is interested in how much money these agreements attract to be cashed. Secondly, formalism is serious. On holidays in every place, local party and government leaders should go all out, even organize local people, suspend students from performing folk dances, and even engage in television to do something with great fanfare to arouse public energy. Third, the intermediary that opens the door. "Festival" will invite guests, current senior leaders, retired leaders, leaders of brotherly regions and friendly units. Because it is a "festival", there is a good reason for hospitality, so we need warm hospitality, proper invitation to attend, and the sum of flowers. In fact, it is an opportunity for tourism cadres to seriously damage the construction of party style and political style.

Fourth, the economic trend of time holiday.

Not long after the emergence of economy in China, a large organization organized the 2 1 Weifang International Kite Festival and the 61Dalian International Fashion Festival. With the further deepening of reform and opening up and market economy, building a well-off society in an all-round way and accelerating the pace of healthy development, I believe that China's economy will gradually present the following four trends:

One trend: creating opportunities for economic development. There is only one way and carrier of economic festival, and its real purpose is to develop theme and economy. The economic value of economic festivals is mainly reflected in two aspects: first, it directly creates huge economic benefits, mainly by signing a number of major local product investment contracts to expand the market for local tourism income, which means that trade negotiations during the festival will reach a new and higher level. Huai 'an Huaiyang Cuisine, as the first cultural and artistic festival, not only attracted 390,000 visitors and tourists, but also signed a contract of 65.438+0035 million yuan with an investment of 37.65438+07 billion yuan. The second is to accelerate the development of local economy and open to the outside world, creating opportunities and breakthroughs. Economic development, social progress, or wealth accumulation all have a development process from quantitative change to qualitative change. In the process of mutual circulation, the mass becomes shorter and the qualitative frequency develops faster. This "qualitative change" is the peak of the economic development curve, and the festival economy is the turning point to realize this "qualitative change". We hold festivals to celebrate economy and economic development in order to package ourselves, publicize ourselves and develop ourselves in an attractive, attractive and loud way. It has created a good environment and rare development opportunities for our local economic development, and the economic value directly hidden behind it is a precious wealth.

Trend 2: Highlight characteristics and personality. The survival and development of festival economy must publicize individuality, pursue individuality and individuality characteristics, and be good at attaching to certain objective carriers. These carriers can be some local products or the only local cultural or natural landscape. Looking at the number of successful economic festivals in China, it is not difficult to find a main factor, that is, the success with distinctive national characteristics conforms to the local customs and has strong entertainment and appreciation. Its local color is stronger, its personality is more distinct, and it has more charm and vitality. Trend: for the people, for the people's interests. The organizers of the music festival always take "all for the public, all for the citizens" as the leading ideology, and meet the growing material and spiritual needs of the people as the highest pursuit, making it a grand festival effectively celebrated by the people. The art festival organized by the government not only brings rich spirit to the masses and enjoys advanced culture, but also provides more and faster opportunities for the masses to seek the sustainable development and prosperity of the local economy. To do this, we must insist on opening the office part, make the festival popular and make the festival rich and happy.

Trend 4: government, "deputy", market-oriented operation. The development of festival economy in about 20 years shows that the establishment of socialist market economic system and economic development in China have provided an unprecedented relaxed time and space environment for the formation of local festivals, and formed a festival atmosphere of economic prosperity and development. The initiators of the passive operation mechanism of government participation by non-governmental organizations such as government and trade associations have gradually changed into non-governmental organizations, government representatives, social participation and market-oriented operation mechanisms and organizations. Under the guidance of the government, this new change should make full use of market economy and economic festivals as commodities or brands for management; Through the operation of the market, the economy should actively gather the power of festivals, including commerce, industry and all non-governmental organizations, to "create festivals." As a commodity or brand management, festivals can realize the working principle of the whole festival as a huge economic system and achieve the purpose of market-oriented survival, self-reliance, development and growth. In the face of market-oriented operation, both the government and enterprises should change their roles and find their correct position under the conditions of market economy. The government played down their roles as sponsors, business roles and services of supervisors, and also played down their own roles as participants in enterprises or industries, bravely acting as contractors and sponsors. What needs to be emphasized is that in this process, the role of referral, especially to seize the "deputy" of the government, that is, it can't help, and it can't help. The role of the deputy government is mainly to identify and train well-trained organizers and commanders of economic festivals, help them solve various contradictions, coordinate all aspects of work, seize opportunities, push them to the front desk, and "help them get on the horse and give them a ride." For example, the 2nd1Weifang International Kite Festival was held continuously. As early as 1998, the organizer operated the market, and the whole activity was introduced to the market in the form of commission agency, advertising investment and positive procedures.

5. Where is the festival of Anyang economy?

1, what are the advantages of "stage culture" resources?

Anyang is one of the ancient capitals of China, and Bacheng is the hometown of "Oracle Bone Inscriptions" in the world's oldest written records, and one of the birthplaces of Zhouyi and the spirit of "Hongqi Canal". The history of world civilization recorded here has been known by many historians and archaeologists at home and abroad in Anyang, and they have reached the same conclusion: the knowledge and understanding of Chinese civilization should start here. We have many "unique" cultures in the world:

(1) Yin Ruins. Yin Ruins, the capital of China in the late Shang Dynasty, is also an ancient ruins in the history of China literature, with a history of more than 3,300 years. At present, there are some ancestral palace buildings, layered tombs, scattered residential sites, family cemeteries, handicraft workshops, Oracle Bone Inscriptions clouds and bronzes, which are rich cultural relics. Yin Ruins constitute a unique culture, showing splendid ancient China civilization, splendid Chinese civilization and the history of world civilization, which is a precious world heritage.

Change (2) books. The Book of Changes is the earliest and most important history textbook in China, with Taoism as the head of the group, and Confucianism is one of the "San Xuan". In the process of "pushing and changing" and "life is so easy", the full thought and simple dialectics of "Taiji gives birth to two instruments and four images", and in view of the influence of the Book of Changes derived from the appearance of the universe on China traditional culture, China culture has become the source of domestic water and formed the characteristics of China culture.

(3) Oracle Bone Inscriptions. Oracle Bone Inscriptions is the Shang Dynasty, and it is the earliest known cultural product of mature writing in China. This is the same ancient Egyptian papyrus script, Babylonian cuneiform script and ancient Indian script, and it is called the four ancient Chinese characters in the world. In the history of human civilization, Oracle Bone Inscriptions has an important position and is really priceless.

(4) Yue Fei. Yue Fei was a famous national hero in Song Dynasty. He was born in Dongyue Village (ready-made village) at 15km in tangyin county 1 103. At the age of 20, he joined the army, and at the age of 32, he served as our envoy, from official to Qiu, Xuanfu envoy and deputy special envoy of the Senate. His spirit of "wine" became a great national spirit in the great patriotic feat.

(5) Hongqi Canal. The representative of modern cultural spirit is Hongqi Canal. Hongqi Canal enjoys a high reputation at home and abroad, and is known as "Man-made Tianhe", "Contemporary Great Wall" and "the eighth wonder of the world". The spirit of "self-reliance, hard struggle, unity and cooperation, selfless dedication" has become a great era, inspiring people to move forward.

(6) Corporate culture. In the new economic era, corporate culture makes enterprises more dynamic, cohesive and competitive. The "innovation" culture with "innovation" as the core of Angang Group; ; Hongqiqu Group's unique management method of "hard work and self-improvement" and its new corporate culture of "three, two and one"-the spirit of caring, diligence, unity and selfless dedication of An Cai Group; Delong Company advocates and establishes the corporate culture of "unity, hard work, pragmatic innovation, firm confidence and * * * to tide over the difficulties together", which is the asset of a huge intangible cultural city.

(7) Folk culture. Folk culture: folk songs, folk dances, drama, music ditch, paper-cut in Tang Dynasty, yellow folk painting. In addition, there are stilts, dry boats, lion dances, dragon dances, folk gongs and drums, car picking, dough mixing, sugar-coated chicken blowing, puppets, acrobatics and so on. In addition, there are many temples in Anyang, such as Jade Emperor Temple in Dongguan, Incense Festival in Grandma Temple in Dongguan, Dasheng Temple, Tianning Temple, Medicine Temple, Anyang Bridge, Longwang Temple, Yuefei Temple in Tangyin, Huang Lin Temple in Zhou, Huangdi Mausoleum Temple, Changchun Temple in Anyang County, Tangyin Temple and other figures, forming a unique temple culture.

(8) Tourism culture. Tourism is the integration of culture and nature. Anyang has rich tourism cultural resources: the primitive caves in Nanhai, China, the hills of Yangshao culture, the three-story village of Longshan culture four thousand years ago, the ancient emperor Zhuan Xu, Nianling, the ruins of Yin Ruins in the ancient capital of Shang Dynasty, the highest bronze ware unearthed so far in the world-Simu Wuding, generous, with good women in the general cemetery and good women in China. For the first time in the national prison, You Liucheng was called "the first temple of Heshuo" and stabbed Lingquangou. The monument of Doctor Ximen Temple in Song Dynasty is called "Four Wonders" to commemorate the Song, Zhou and Jin Dynasties. It has a unique and exquisite shape, and is called "Zhou Wenfeng Treasure" Tower, Tang Revision Temple, Song Mingfu Temple, Ming and Qing Dynasties Ancient Buildings Accommodation Temple, Jiazi Temple and Yuefei Temple. There is also the mausoleum of the last "emperor" Yuan ... In addition, Anyang has beautiful scenery from the mountains to the plains, such as the mysterious and rugged Lv Lin Grand Canyon, Pearl Spring and many other strange natural landscapes. ......

2. What is "economic singing opera" and what are its shortcomings?

The city has successfully held three Yin Shang Culture Festivals, seven World Green Festivals, the fifth congress and the international symposium on modernization, and Sanhuangtian is a national festival. Through these festival economies, although the new image of Yin merchants and friends of art festivals in the ancient capital has been displayed, contacts with friends from all walks of life at home have been strengthened, foreign exchanges have been carried out, investment attraction has been promoted, and urban economic and social development has been promoted, there are still some "defects":

(1) lacks culture and urban personality. Anyang has such a profound historical and cultural heritage, why not be as "thrifty" as an economy with new vitality and competitiveness? Needless to say, Anyang Cultural Festival lacks "flavor": the original ancient capital, but it must invite new friends, with a long history, but it is only modernized in decoration; Yin Shang Culture Festival, but I don't think Yin Shang culture. Therefore, this festival makes Anyang's "personality" more and more blurred, its cultural connotation is getting weaker and weaker, and the old city is getting younger and younger, with more historical characteristics and feelings.

(2) Lack of integration and repeated festivals. Many festival cultural resources lack effective integration. In the city, each county party Committee office is in different places, playing its own cards, inviting guests and inviting businessmen; Ride each unit and sing Beijing Opera. For example, September 8, 2004 marks the opening 10 anniversary of the Hongqi Canal in Linzhou and the 40th anniversary of the founding of the city. He became a famous actor and gave a large-scale theatrical performance. On September 1 1, a unique performance art "Huan Shui Ge Fei" held the "Opening Ceremony of 2004 Anyang Yin Shang Cultural Tourism Festival" in museum square, Yin Ruins. Emperor Tang Yin's sacrificial activities were held on September 14, and the closing ceremony was held on September 65438+. The organizers of the large-scale activities held this Friday are busy, which leads to a busy schedule. Why not broadcast all the "Anyang brand", integrate resources, highlight the theme, pay attention to finance and manpower, and sing a big drama with high energy?

(3) The government evaluates the internal circulation of finance. In 2003, Delong Company, which was held in the "Silver Merchants Culture and Art Festival", opened the tickets for 40 yuan at a low price, as did all units and company squares. However, it needs red tape from enterprises and the government. As a result, the wool is on the sheep and the municipal finance enters the internal circulation. Otherwise, it may be difficult for Delong Company to recover the cost.

3. Suggestions.

I don't have a systematic, comprehensive and serious study on how to run the cultural festival of Yin and Shang well in the future, but at least it is necessary to discuss it from the following aspects:

(1) Highlight culture. To hold an economic festival, we should highlight the special forms of local characteristics that are different from others, create our own brand characteristics, and really hold this festival to promote economic development. Anyang is rich in resources, with historical and cultural relics and economic festivals. If we make good use of the existing historical and cultural resources, the city will establish its own brand more effectively and produce multiplier effect. Efforts should be made to create "Anyang Certificate", that is, "Yin Shang Culture" (Oracle Bone Inscriptions, Yijing, etc. ), "national spirit" (the spirit of Yue Fei and Hongqi Canal) and "Taihang scenery" (Taihang Grand Canyon, China Xiaonanhai and Huan River). When Anyang is mentioned, people will think of Yinxu, Yijing, Oracle Bone Inscriptions, Yuefei and Hongqi Canal. The annual economic festivals with the theme of "China Anyang Yinshang Cultural Tourism Festival" are held in turn, such as Oracle Bone Inscriptions, Bronze, Yijing, Yuefei, Huangzao, Daokou Roast Chicken City, County Town, Erling, Hongqi Canal, An Cai and other corporate cultures. It's worth seeing. The novel-like chapters of prose leave suspense for tourists. Organizers take turns to take charge of culture and make preparations.

(2) Economic external circulation. For example, Dalian Fashion Art Festival requires domestic troupes and famous foreign designers to take care of themselves, while foreigners and other cities make money. We can use the hometown of King Wen-Qufu, the people invited by the fief-Shanxi, the worship of * * *, and the books of cultural heritage to promote Chinese civilization; In the name of the eight ancient capitals, you can also invite seven other ancient folk troupes to "perform" famous folk troupes in Anyang, and Anyang will get rich returns. It is really a "cultural stage, economic singing opera".

(3) Carry forward learning. Qing dynasty is unparalleled in the world and enjoys a high reputation. We can't beg with golden bowls. It is difficult to see the birthplace of Tangyin's tour of Liucheng, which has been in disrepair for a long time. The international community can only hold 15 seminars in succession in Anyang Zhouyi Hotel, which can't promote and promote the change of the atmosphere and effect of the book. If you can stand on the tall bronze statue of King Wen in Youliu City, it is a sacrifice to the sun, and it is also dishonest and invalid for experts and scholars from all over the world to come here to worship every year. The attitude of "disobedience" makes tourists wish the ceremony all the way, and then the urban construction is based on the style of Tang Yin in the Eight Diagrams Array. Every year after a few years, the eight diagrams of Yin and Yang, which were overlooked from the air, entered the "China Yijing City" on a global scale through the Internet. Then, Tang Yin is not far from the dream destination of the world.

(4) Innovating the concept of cultural festivals.