First, channel portal vs background submission portal.
1 has different operation modes.
In fact, it is not difficult to start your own business in JD.COM. As long as you have the corresponding channels and methods to settle down in JD.COM and start your own business, it's actually very simple. Of course, the premise is that you must have the most basic company brand. If you don't have someone else's brand authorization, it's ok. Secondly, the entry threshold we are talking about is actually not very high for most categories, just because most businesses have no channels. Because the official investment threshold is very high, most merchants who submit their presence from the background will basically be rejected if they submit their presence from the background. Even many businesses find so-called agents to help them settle in. They just submitted their existence backstage to try their luck. If the business qualification is good, the vc background is lucky. However, if we don't discuss the gross guarantee, account period, deposit, promotion agreement framework and sales tasks with the purchasing and marketing parties in the later stage, the store will not be able to go online, which will make many businesses suffer, because the agents in this line only need to charge after they go offline under the vc background.
As mentioned above, the most essential difference between submitting from the background and the channel entrance is that the channel entrance is directly connected with the purchasing and sales managers, which is different from the operation mode of most generation entrances, and the difference between the two operation modes is also very simple. The biggest difference between the two is that the materials needed for the previous settlement are different. If you are directly engaged in the purchase and sale, you only need to provide the product list and ppt of the company's product brand introduction operation plan, and you don't need to use a business license. If it is submitted in the background, you must use a business license. But most agents still say that they are directly engaged in buying and selling, so don't listen to them. If the merchant needs to provide a business license in the early stage, submit it in the background and try your luck!
Looking at the above two screenshots, you can clearly see that one of the materials that must be used to submit from the background is the business license.
The results of two different operation methods are definitely different.
I'm just talking about direct submission backstage. First of all, background submission will basically be rejected directly. Some bad users repeatedly use the information of merchants to submit to the background, which takes a long time. It will not be said that if rejected by JD.COM for many times, it will produce a bad record. Another situation is that if the business itself is well qualified, the person who represents the business will successfully open the vc background with the qualification of the business. At this time, there will be expenses (ps: don't believe anyone wants to collect the deposit before entering the next store, which is very risky), because most of the settled businesses will incur expenses after leaving the store. What about after leaving the store? In fact, there are still follow-up work to be done after entering the vc background, such as communicating with buyers and sellers about the number of gross insurance points, how long the account period is, whether the deposit is submitted for payment or deduction, whether there are sales tasks or promotion tasks, and online product line audit. If one of the links is not well discussed, your self-operated store will not be able to go online, so you should choose carefully to avoid bringing unnecessary troubles and losses to yourself.
If purchasing and sales are directly settled through channels, the process of settling in is completely different. The operation process is completely different except that the business license is not required for the pre-submission. How many points will be guaranteed before the next vc backstage settlement purchase and sales, how long the account period is, whether the deposit is paid or deducted, and whether there are sales tasks or promotion tasks will be confirmed in advance. If our merchants accept it, then the vc backstage will be open. Signing a contract with JD.COM is just a process, and then the product line store can be launched.
Ps: Some agents like to attract merchants to cooperate with them at extremely low prices. In fact, the truth that price determines value is eternal. They just attract merchants to submit collision probability at a low price in the background with business information, so merchants must be cautious when choosing to settle in.
JD。 The self-operated mode of COM is that the official purchasing department of JD.COM directly purchases the products of the merchants to big warehouse, JD.COM, and JD.COM officials and merchants * * * complete their operations (mainly activities and promotion) in JD.COM, while the merchants need to supply their products to big warehouse, JD.COM, and at the same time, they need to cooperate with JD.COM officials to complete the production of related activity pages and promotion pages in the later period.
JD。 Self-operated advantages of COM
JD.COM is the largest self-operated platform in China, which has natural advantages in traffic and store ranking. The self-operated products of supermarkets will be displayed in JD.COM first. (In JD.COM, 5% of self-operated businesses account for 70% of the sales of the whole platform, and 95% of third-party sellers compete for the remaining 30% of the market share, which is one of the reasons why many businesses report that JD.COM POP stores are not good).
Most consumers think that a product is self-operated by JD.COM, which means that it is the guarantee of the quality of big brands, and the service and after-sales can be recognized by consumers. For brands and businesses, it is equivalent to using this platform to promote a brand in the country.
Buyers prefer to buy JD.COM. COM's self-operated products on the JD.COM platform can make buyers very satisfied with the products and services in terms of delivery speed and after-sales service, and promote the desire for second purchase. For merchants, the advantages are more obvious:
Buyers prefer to buy JD.COM. COM's self-operated products on the JD.COM platform can make buyers very satisfied with the products and services in terms of delivery speed and after-sales service, and promote the desire for second purchase. For merchants, the advantages are more obvious:
1, the product SKU takes precedence over the home page, and the ranking of single products is naturally high.
2, JD.COM distribution, better service and quality assurance.
3. More promotion resources and activity resources that POP merchants can't enjoy.
4. All products are named "self-operated"
5. The sales volume far exceeds that of POP merchants.
6. Huge traffic brings more brand exposure and makes the brand more competitive.
7.JD.COM agreed.
JD。 COM requirements for self-occupation:
1.？ The company needs to be registered for two years.
2.？ Registered capital of one million.
3.？ Need a trademark, is the trademark R or TM? Biaokou
4.？ Opening a shop requires general taxpayer qualification.
5.？ Whether offline cooperates with major supermarkets, if so, the corresponding supply agreement needs to be provided later.
6.？ Sales of online platforms such as Tmall and JD.COM Store, and the size of the operation team.
JD.COM official self-operated charges. COM:
JD.COM POP store: store deposit+platform usage fee+category commission deduction point.
JD.COM's own store. COM: store deposit+general merchandise insurance.
For general categories, the accurate value of gross insurance needs to be communicated with self-purchasing and marketing, which will be about 20-30%, and suppliers need to provide the supply price and sales price. (Maori protection policy)
For example, if a merchant sells products on other B2C platforms and the price of product A is 100 yuan, then the self-selling price of the merchant to JD.COM can only be lower than or equal to 100 yuan, and the supply price can only be lower than or equal to 80 yuan, so as to ensure the gross profit margin of JD.COM is 20%.
Factory distribution mode: (For short-term warranty or customized products or products with large quantity, some SKUs in self-operated stores may not be put into storage) In factory distribution mode, the logistics distribution service is delivered by the manufacturers themselves, and the original gross warranty can be reduced by 2%~5%.
Can solve the problem of product shelf life.
1. Logistics problems
Self-operated merchants choose eight warehouses in Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Shenyang, Xi and JD.COM, Texas for storage. The merchant only needs to be responsible for the transportation from the merchant warehouse to the warehouse in JD.COM. After the consumer places an order, JD.COM will be responsible for the packaging, delivery and distribution, with a time limit of 2 1 1, which can completely reduce the logistics cost of the merchant and the expenses of warehousing and logistics personnel.
The products in the warehouse must be sold within 90 days. If the product can't be sold, this SKU needs to be returned to the warehouse or reduced in price, and the transportation cost of returning to the warehouse is borne by the merchant.
2. Payment problem
The settlement period of self-operated payment is 45 or 60 days, and it actually arrives.
The payment method is to take the business account of the merchant. See bill for payment. Merchants need to issue a value-added ticket of the total supply price to JD.COM, and JD.COM is responsible for issuing the retail price invoice of the self-operated store.
JD。 COM's self-promotion expenses:
1.？ Suppliers can also use JD.COM Express, selected booths and Beijing Picking Machine to promote drainage (in the station) at their own expense.
2.？ Suppliers can use today's headlines, JD.COM Merchants and JD.COM Direct Investment for off-site promotion, and the cost is the same as above (off-site).
The merchant is responsible for the basic maintenance of product art design, customer service and operation scheme.
JD.COM Xiaoer is responsible for providing businesses with docking activities and other related resources (JD.COM spike, JD.COM supermarket, etc. ), and tilt the platform to give self-operated businesses a lot of resources and traffic (the core point of self-operation is also the biggest advantage of self-operation).