Source: China Book Business Daily Author: Wang Hanhua
Although it is impossible to break through the two bottlenecks of logistics and settlement in a short time, online bookstores in China still have development potential.
On the one hand, from the changing trend of external environmental factors, with the opening of China logistics market, the logistics industry supporting online bookstores in China is booming, and some international logistics companies such as FedEx and UPS have entered the China market, while China local logistics companies will also be optimized in the competition; China has a large population base, and Internet users are growing rapidly. There are many potential customers in online bookstores. Chinese banks are also actively improving their online service capabilities to cope with the competition from foreign banks. All these have brought opportunities for the development of online bookstores in China.
On the other hand, from the perspective of internal potential, China online bookstore can learn from Amazon model and innovate at the same time, and use China's unique advantages to overcome unfavorable external environmental factors. For example, adopting "bicycle delivery" and "cash on delivery" is the successful innovation of online bookstore in China. With the gradual optimization of the external environment and the grafting of the pioneering experience of online bookstores such as Amazon, the development prospect of online bookstores in China is promising.
As early as 20001February, AAP (American Publishers Association) promulgated the open e-book standard project. This new standard establishes a numbering system based on the Digital Object Identifier (DOI) of the International Digital Object Identifier Foundation, which is an ideal system widely recognized internationally, and it is suitable for discovering and identifying digital content through network services. E-books with different formats can be recognized, which is very convenient for e-books to be sold in batches. At the same time, it can work together with existing systems such as ISBN to transfer publishers to the new system. Therefore, it is suggested that the relevant departments should speed up the introduction of a unified book information standard and establish an EDI system to truly achieve "seamless link" in publishing and distribution.
With the increasing consumer demand, online bookstores must become specialized and differentiate the market by providing professional products and services. For example, Joyo.com recently opened four professional bookstores for computers, foreign languages, literature and art according to different consumers' and consumption needs, which not only embodies the customer-centered experience and concept of Joyo, but also is considered as the future development trend of online bookstores in China.
Although online copyright and reading habits are still obstacles to the development of online publishing and online bookstores in the future, the network environment has brought profound revolution to the book publishing industry, which has become the general trend. Online bookstores and traditional stores continue to strive for new profit margins in book distribution. At present, the book publishing industry does not make full use of the network, but has just set foot in e-commerce and website construction, without making full use of other products of the network and its timeliness, one-on-one, cross-time and cross-space characteristics. It can be predicted that with the further integration of the network into people's lives, online bookstores supported by technology and services will become the darling of the market and the leader of format innovation.
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