Teaching purpose:
1, master the skills and rules of questionnaire design.
2. Be able to design a set of questionnaires.
3. Be able to identify the quality of the questionnaire.
The fourth chapter is the questionnaire design.
Section 1 Types and Structure of Questionnaire
The second section questionnaire design principles
The third section questionnaire design steps
Second, the basic structure of the questionnaire
Cover letter:
Description:
Questions and answers:
Other information:
(1) Enclosed letter
Identity of the organizer or individual of the survey (at the beginning or at the signing place)
Content and scope of investigation (general and clear)
We are conducting a survey on price reform.
Purpose of investigation (appropriate and reasonable)
In order to explore the law of solving marriage problems, we held this survey.
The choice of respondents, coupled with the promise of confidentiality, reduced the number of respondents.
psychological stress
We randomly selected some workers from factories in the whole city as the survey objects.
elephant
How to fill in the questionnaire, how to answer it and how to recycle it, thank you.
(1) Enclosed letter
Dear students:
Hello! We are students of Grade 03 administrative class. In order to understand the usage of our library, we invite you to participate in this survey. Your valuable comments and suggestions will become important reference materials for the construction of our learning resources. The survey was conducted by random sampling and anonymity. Your answer will be kept confidential. We look forward to receiving your completed questionnaire. Thank you.
(2) Guiding language
Guidance is divided into:
Title Description: It belongs to "Description of Filling in a Form"
In-volume guidance: generally explain a specific problem.
(3) Problems
Question type:
Questions about behavior.
Questions about attitudes or opinions.
Questions about personal background
(3) Problems
Form of the problem
Open-ended questions: no answers are provided; Such as "your suggestion _ _"
Closed question: provide answers for respondents to choose from.
(3) Problems
1, closed question, including the following types:
Order: Respondents are required to select some or all of the answers from the alternative answers and sort them according to certain principles.
(3) Problems
Graded: select two or more graded answers, only one of which can be selected. It is often used for satisfaction (three, five or seven items are acceptable, and five items are generally used) or a certain degree of investigation.
(3) Problems
Grade type
Such as: 02 Secretary's questionnaire survey on the improvement of outdoor filming in our hospital (2)
Do you like watching open-air movies in our school? (Select only one item)
1. For example, 2. General 3. dislike
Are you satisfied with the broadcast time of open-air movies in our hospital? (Select only one item)
1. Very satisfied 2. Satisfaction 3. Dissatisfied with 4. Not satisfied with 5. Very dissatisfied
Are you satisfied with the location of the open-air movie in our hospital? (Select only one item)
1. Very satisfied 2. Satisfaction 3. Dissatisfied with 4. Not satisfied with 5. Very dissatisfied
Are you satisfied with the broadcast quality of open-air movies in our hospital? (Select only one item)
1. Very satisfied 2. Satisfaction 3. Dissatisfied with 4. Not satisfied with 5. Very dissatisfied
5. Are you satisfied with the types of open-air movies shown in our hospital? (Select only one item)
1. Very satisfied 2. Satisfaction 3. Dissatisfied with 4. Not satisfied with 5. Very dissatisfied
(3) Problems
Table format/matrix:
Exodus: 3. The following are four indicators about the broadcast quality of open-air movies in our hospital. How satisfied are you with these four aspects? Please comment separately:
(3) Problems
Binomial formula: There are only two answers, and respondents can choose one of them, which is often used in opinion polls.
Do you know that there are open-air movies in our hospital every Friday night? (Select only one item)
1. Know 2. hear nothing of
Multiple-choice formula: At least two answers are given, and the respondent chooses one or more according to the requirements, which is the most commonly used method in the questionnaire.
What do you usually do on weekends? (optional multiple items)
1. Watch movie 2. Surf the internet. Shopping. watch TV
5. Go to the library. Go out to work 7. Stay in dormitory 8. Not necessarily.
(3) Problems
Dependence question: Some questions only apply to some objects in the sample, and whether a respondent needs to answer this question often depends on his answer to the previous question. Such a problem is called dependency problem.
(3) Problems
Dependence problem:
Example 2:
Do you like watching open-air movies in our school? (Select only one item)
1. Like it. 2. General (please skip to the sixth question). 3. don't like it.
4. (The answer to the third question is "Yes":) Why do you like watching our open-air movies? (optional multiple items)
1. can promote the friendship between classmates. 2. Enrich after-school life.
Since I paid for the movie, I will go to see it. I am interested in this film.
I like the form of open-air broadcasting. 6. Others (please specify) _ _ _ _ _ _ _ _ _ _ _
Why don't you like watching our open-air movies? (optional multiple items)
1. The movie schedule is unreasonable. 2. The movie playback effect is not ideal.
3. The movie playing equipment is not complete. I don't like outdoor.
5. The screening environment is not good, which affects the viewing. I am not interested in the content of this film.
6. Others (please specify) _ _ _ _ _ _ _ _ _ _ _ _ _
(3) Problems
1. Do you have any plans to go abroad?
1, 2, no.
Second, the main purpose of your going abroad is
1. Study abroad for further study 2. Employment. Sightseeing. Others (please specify)
Have you ever heard of AA study abroad company?
1, heard of 2, never heard of it.
(3) Problems
Exercise: Please judge the following questions and explain them.
How to modify the reasons for your judgment?
The traditional morality of a nation will always change. What do you think of the situation in China these years?
Do you agree that the price should not be reformed?
Some people think that wages should be raised and benefits should be reduced. Do you agree?
What's the type of your city?
Do you think the average salary level of employees should be improved at present?
What do you think of your company in recent years?
Would you please judge whether the following statements are correct?
(single choice) (multiple choice)
(3) Problems
2, the language of the problem and the rules of problem design.
Try to use simple language and avoid technical terms and abstract concepts.
Keep the questions short.
Avoid ambiguous questions.
Avoid double or multiple meanings.
Questions should not be biased, but should be neutral.
You can't ask questions in negative form to avoid misunderstanding.
Don't ask questions that the respondent doesn't know.
Don't ask sensitive questions directly, but be tactful indirectly.
The frame of reference of the problem should be clear.
Pay attention to the formulation of the question and don't let the respondent feel the test.
A linguistic error
(3) Problems
figure
The quantity depends on the research content, sample nature, analysis method, human, material and financial resources.
Generally speaking, it should not be too long, and the respondent should finish it within 20 minutes, not more than 30 minutes at most.
If the research funds are sufficient and the respondents are given certain rewards and gifts, the questionnaire itself is of high quality and the respondents are more interested in the content. It is also possible to have a longer questionnaire.
(3) Problems
Order (please judge which of the following is appropriate in front of the questionnaire)
Familiar and simple? Unfamiliar, difficult to answer
Questions that interest the interviewee? Questions that make respondents nervous and worried?
Should open-ended questions be placed before or after the questionnaire?
Behavior? Attitude? Personal background?
Arrange the questions in chronological order, or try to arrange the questions asking the same things together (reflecting the logical order)
(4) the answer
Make sure the answers are detailed and mutually exclusive.
Be good at using "other"
The design of questions and answers should be coordinated.
(4) the answer
1. What kind of newspapers and books do you often read (you can only choose one)?
1, always watch 2, occasionally watch 3, never watch.
2. What do you think of the program dialogue (choose only one item)?
1, very good 2, good 3, fair 4, poor 5, very poor.
Three. Average monthly income of your family (select only one item)
1 65438+2 below RMB 0,000, 1000-3000 RMB 3,300-5000 RMB 4,5000 RMB or more.
5. I don't know
4. How do you want to get news most? (Select only one item)
1. Campus Network 2. Campus poster 3. Campus broadcasting 4. Class Committee notice
What do you think is the best place to show movies in our school? (Select only one item)
1. Lighting Stadium 2. Fox Xia Stadium 3. Others (please specify) _ _ _ _ _ _
(5) Others
encode
1, code in advance
2. Post coding
The second section questionnaire design principles
First of all, take the respondents as the starting point of questionnaire design.
Point.
The third section questionnaire design steps
First of all, there are two ways to design the first draft of the questionnaire:
The third section questionnaire design steps